We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their basic fundamentals so you can start with a solid foundation — simple definitions, clarity on formats, and plenty of examples.
What is a Presentation?
A communication device that relays a topic to an audience in the form of a slide show, demonstration, lecture, or speech, where words and pictures complement each other.
Why should you think of presentations as content?
The beauty of content creation is that almost anything can become a compelling piece of content. It just depends on the creativity used to convert it and the story that brings it to life.
The long and short of it
Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? Are you referring to the screen in detail or not?), consider the number of informational content slides when tallying the overall presentation length. For instance, don’t include title slides in your tally when conveying length to a content creator.
A general guide to presentation length:
- Short Form (5 content slides)
- Standard Form (10 content slides)
- Long Form (20+ content slides)
Popular use cases for presentations…
Let’s consider TED Talks for a minute: one of the best examples (bar none) of how words, pictures, and a narrative can make people care about something they otherwise might not.
These “talks” pre-date podcasts and blend a compelling use of language and imagery in presentation format to spread ideas in unique ways.
TED Talks have been viewed a billion-plus times worldwide (and counting) and are worth considering when it comes to how you might use video-presentation content to connect with your customers in creative, cool, new ways.
Business types:
Any company that has a pitch deck, executive summary, sales presentation, or any kind of internal document can repurpose them into external-facing content pieces — without pain.
Presentation Examples – Short Form
Here are some short-form examples with curated to help inspire you.
Presentation Examples – Standard Form
Presentation Examples – Long Form
Understanding Content Quality in Examples
Our team has rated content type examples in three degrees of quality (Good, Better, Best) to help you better gauge resources needed for your content plan.
In general, the degrees of content quality correspond to our three content levels (General, Qualified, Expert) based on the criteria below. Remember though, multiple variables determine the cost, completion time, or content level for any content piece with a perceived degree of quality.
How to Get Exceptional Content That Elevates
If you want to impress your clients, co-workers, or leadership team with your next presentation or product demonstration, to might want to consider working with proven content creators.
At ClearVoice, we have a Talent Network of 4000+ professionals across 200+ industries. That means we can find creators with the exact skill sets and expertise you need to create content that gets results.
Talk to a content specialist today to start the conversation.
