Providing Fresh and Ongoing Data-Driven Content
About FreshLime
Local businesses can use FreshLime’s services to improve lead generation, boost retention, and expand engagement while reducing churn.
The Problem
FreshLime’s online platform aims to help clients increase their revenue. Using FreshLime’s technology, clients can deliver Direct-to-Consumer content targeted to their customers.
The FreshLime team already includes a talented copywriter and an in-house editor, and developing content for various clients was one of the team’s strengths. But, due to the company’s growth, FreshLime needed to hire more freelancers.
The Solution
FreshLime teamed with ClearVoice to find writers with specific industry expertise. By leveraging the ClearVoice content platform, FreshLime produced hundreds of industry-specific pieces of content, including targeted social media posts, email copy, and blogs. In addition, ClearVoice developed an up-to-date content creation calendar to facilitate FreshLime’s ability to track ongoing client content requirements.
The seamless onboarding process and intuitive content platform impressed FreshLime. “It made it easy to set up contract writers or temporary in-house writers that we would send assignments to,” Elle Eyre-Winter, FreshLime’s Product Manager, Engagement, said.
The Results
Working with ClearVoice helped FreshLime clients increase leads and customer loyalty. This, in turn, improved FreshLime’s own client retention rate. The ongoing relationship means FreshLime delivers consistent quality, industry-specific content.
“As a result of the consistent quality of our products and the consistency of our content, we have increased our customer lifetime value,” Eyre-Winter said. Thanks to the ClearVoice partnership, FreshLime anticipates ongoing revenue increases and company growth.
An Extra Hand for In-House Editorial
The ClearVoice team successfully expanded FreshLime’s talented in-house editorial staff. This, in turn, kept FreshLime clients happy. Happy clients meant increased revenue and retention.
Since FreshLime’s goal is to help their own customers gain more leads, make more sales, close more deals and increase their revenue, partnering with a company like ClearVoice that could help them accomplish this was a smart move.
“ClearVoice has helped us achieve our goals and improve our retention rate dramatically. Using ClearVoice, we reduced churn in half as we standardized the processes,” Eyre-Winter said.
Product Manager, Engagement
FreshLime
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