A Consistent Messaging Solution for a Language Provider
About GLOBO
GLOBO is a tech-based, unified language-support solution that provides quality interpreting and translation for essential services like health care and government. GLOBO’s products and services help enterprises communicate in 350+ languages.
The Problem
On the surface, GLOBO was well-positioned as a tech-based solution, offering products to help companies communicate in 350+ languages. A product of this nature is a great asset for health organizations.
GLOBO, however, needed to highlight its incredible features to potential customers. Establishing the company as a compassionate and mission-oriented solution to language barriers. Despite its efforts to reduce language barriers, the company’s messaging fell short. The overburdened marketing team didn’t have time for content creation.
To maintain regular, timely content, GLOBO needed a plan. And that content plan had first to explain GLOBO’s mission and second, highlight the benefits of working with a language service provider.
The Solution
GLOBO and ClearVoice established a collaborative relationship. Using ClearVoice content writing services, GLOBO found writers to create content that would meet their goals. During a four-month period, ClearVoice freelancers for hire produced 15 articles that met GLOBO’s initial goals.
Even better, the writers consistently executed GLOBO’s voice and messaging, requiring little coaching or rewriting on the client’s part. The content successfully encompassed the required messaging, and customers learned how GLOBO’s tools could improve outreach to other cultures and countries.
The Results
The partnership helped GLOBO improve its messaging efforts beyond expectations. Blog and content output increased 246% year-over-year. And those blogs increased GLOBO’s website views by 200%.
Meanwhile, the content creation collaboration freed GLOBO’s marketing team to focus on larger projects. Outsourcing content to ClearVoice allowed the internal marketing department to tackle other high-level projects.
Content Strategist
GLOBO
Partnering with ClearVoice has allowed us to increase our thought-leadership content and has equipped us with a larger team. It’s like having an extra limb.
Examples of Content Created for GLOBO
What Makes an Interpreter Medically Qualified?
America’s Population is Changing: Here’s What it Means for Your Business
How Language Services Can Make Telemental Health Visits More Accessible
Consistent Quality Control
Thanks to its collaboration with ClearVoice, GLOBO consistently educates customers and prospects about its services and compassionate mission. “We were struggling with putting out blog content on a regular cadence. ClearVoice was able to help spread our message and increase awareness of the needs of the limited-English-speaking population we have here in America,” said GLOBO Content Strategist, Kelsey Walker.
Ready to create results like GLOBO?
Get connected with ClearVoice’s freelancers for hire and simple content management workflows to help amplify your brand.
