Robert Klara

Senior editor for Adweek, author, speaker, and historian. Disposable income goes to shoes and bow ties. All opinions herein are my own.

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Published Content

447
adweek.com
Article
Did Nike’s Swoosh Make the Brand Famous, or Is It the Other Way Around?
March, 18 2019
adweek.com
Article
Can the 37 Year-Old Dissolution of AT&T Teach Us Anything About a Big-Tech Breakup?
March, 18 2019
adweek.com
Article
Can Sheraton’s New Logo Help Reinvigorate the Legacy Hotel Brand?
March, 15 2019
adweek.com
Article
Adweek Co-Founder W. Pendleton Tudor Dies at 89
March, 13 2019
adweek.com
Article
Why Big-Box Chains Are Suddenly Getting Into the Furniture Business
March, 12 2019
adweek.com
Article
Mars Unveils New Visual Identity to Remind the World It Makes More Than Just Candy
March, 12 2019
adweek.com
Article
35 Years Ago, Adweek Led the Way in Publicizing the Gender Pay Gap in Advertising
March, 8 2019
adweek.com
Article
Bad News for Travel and Tourism Brands: Vacation Shaming Is a Thing
March, 5 2019
adweek.com
Article
Paramount Pictures’ Logo Started as a Desktop Doodle, and Has Endured for 105 Years
March, 4 2019
adweek.com
Article
How Etsy Leapfrogged Amazon in the Race to Go Carbon Neutral
February, 27 2019
adweek.com
Article
Here’s How Much Barbie Has Changed Since Her Debut Almost 60 Years Ago
February, 25 2019
adweek.com
Article
10 Years After Saving Merrill Lynch, Bank of America Is Dropping Its Name From Most Divisions
February, 25 2019
adweek.com
Article
Hate Doing Laundry? No Sweat. Tide Just Announced It’ll Do It for You
February, 19 2019
adweek.com
Article
Kraft-Heinz CMO Reveals Strategic Thinking Behind That Free-Grocery Store in D.C.
February, 15 2019
adweek.com
Article
Woodstock Is Looking for a New Poster, With Help From the Artist They Snubbed in 1969
February, 14 2019
adweek.com
Article
Dog-Friendly Shake Shack Fetches New CMO From Dog-Centric Bark
February, 11 2019
adweek.com
Article
Levi’s CMO Explains Why It’s Worth Taking the Risk to Be Political
February, 6 2019
adweek.com
Article
Jack Rogers, the Sandal Jacqueline Kennedy Made Famous, Is Stepping Things Up
February, 5 2019
adweek.com
Article
After 130 Years, the Flexible Flyer Is Still the Cadillac of Sleds
February, 4 2019
adweek.com
Article
Will Paying With Actual Money Soon Become a Thing of the Past?
February, 4 2019
adweek.com
Article
What’s the Deal With All the Robots in This Year’s Super Bowl Ads?
February, 3 2019
adweek.com
Article
Survey Data Proves Just How Foolishly the Super Bowl Makes Us Behave
February, 1 2019
adweek.com
Article
Mr. Peanut Drives Like a Nutcase to ‘Save’ Alex Rodriguez in Planters’ Super Bowl Ad
January, 29 2019
adweek.com
Article
How the Mother of All Football Games Became the Most Vigilantly Guarded Brand Name in America
January, 28 2019
adweek.com
Article
Michael C. Hall to Star in Skittles’ Tangy and Colorful Broadway Revue
January, 21 2019
adweek.com
Article
Watch a Depressed Alexa Knockoff Star in Pringles’ Upcoming Super Bowl Ad
January, 17 2019
adweek.com
Article
Campbell’s Chicken Noodle Got Its Name From a Flubbed Radio Show Line
January, 14 2019
adweek.com
Article
Skittles’ Big Play on Super Bowl Sunday Will Be … an Actual Play
January, 14 2019
adweek.com
Article
Americans Love Trail Mix. Can Kar’s New Packaging Make Them Buy More of It?
January, 11 2019
adweek.com
Article
The College Football Hall of Fame’s Latest Inductee Isn’t a Player—It’s the Goodyear Blimp
January, 7 2019
adweek.com
Article
Pringles Is Betting on That “Flavor Stacking” Thing Again for Super Bowl LIII
December, 10 2018
adweek.com
Article
The Hess Truck's Back—Though It Never Really Disappeared From the Holiday Radar
December, 4 2018
adweek.com
Article
The First Starbucks Pumpkin Spice Latte Had No Pumpkin In It
November, 26 2018
adweek.com
Article
An Exclusive Look Behind the Scenes of Comedy Central’s Redesign
November, 21 2018
adweek.com
Article
Bank of America Refreshes Its Logo 20 Years After the Takeover That Created It
November, 19 2018
adweek.com
Article
Essie Became the Go-To Nail Polish Because of Queen Elizabeth
November, 13 2018
adweek.com
Article
Burger King’s Fernando Machado Is Adweek’s 2018 Grand Brand Genius
November, 7 2018
adweek.com
Article
Goyard Won't Advertise—So How Is Its Bag So Enduringly Fashionable?
November, 5 2018
adweek.com
Article
Why Are Ouija Boards Still So Damn Creepy?
October, 23 2018
adweek.com
Article
5 Ways Sears Changed Retailing as We Know It
October, 15 2018
adweek.com
Article
Bop It! Was Supposed to Be a Riff on the Remote Control
October, 9 2018
adweek.com
Article
Ace Hardware Wants You to Know It’s Proud to Not Be a Big-Box Store
October, 8 2018
adweek.com
Article
Why DuPont Decided to Change Its Logo After Almost a Century
October, 3 2018
adweek.com
Article
Versace's Logo
October, 1 2018
adweek.com
Article
How Devils Backbone Got the Blue Ridge Mountains Onto a Six Pack
September, 27 2018
adweek.com
Article
Will Michael Kors’ Acquisition Turn Versace Into a Midbrow Brand?
September, 25 2018
adweek.com
Article
Take a Peek Inside Denny’s New Mammoth Rolling Restaurant
September, 25 2018
adweek.com
Article
Remember When Taco Bell Bought the Liberty Bell? No? Better Watch This
September, 25 2018
adweek.com
Article
The Skin Cream That Celebrities Swear by Was Created by a Nurse Nearly 90 Years Ago
September, 24 2018
adweek.com
Article
Why Weight Watchers Is Shedding the Baggage of an Old Name
September, 24 2018
Authorship Stats
1Sites447Projects320,784Words
About
Robert Klara is a writer who has produced content for adweek.com
Key Phrases
Super Bowl, New York, Shake Shack, Pizza Hut, New Logo, American Giant, Diet Coke, Liquid Paper, Maple Leaf, Merrill Lynch
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