Robert Klara

Senior editor for Adweek, author, speaker, and historian. Disposable income goes to shoes and bow ties. All opinions herein are my own.

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Published Content

470
adweek.com
Article
33 Years Ago, Baltimore Freaked Out Over This Orgy Advertisement
May, 17 2019
adweek.com
Article
This Head-Turning Calvin Klein Campaign Turned the Head of the Feds
May, 17 2019
adweek.com
Article
Think Being a Priest is Tough? Try Advertising for the Job
May, 17 2019
adweek.com
Article
Stocked With Artifacts and Fueled by Nostalgia, the New TWA Hotel Finally Opens Today
May, 15 2019
adweek.com
Article
The Story Behind the Star of the Longest-Running Public Service Campaign in American History
May, 13 2019
adweek.com
Article
Call for Submissions: Help Adweek Salute the Brand Geniuses of 2019
May, 7 2019
adweek.com
Article
How Wiffle Ball Has Endured Without Advertising, Licensing or Product Placement
May, 6 2019
adweek.com
Article
Don’t Look Now, But ‘Influencer’ is Finally an Official Word in the English Language
May, 6 2019
adweek.com
Article
Why Gorton’s Fish Sticks Make America So Nostalgic
April, 29 2019
adweek.com
Article
How Great Depression-Era Carmex Lip Balm Took on a 21st Century Sheen
April, 28 2019
adweek.com
Article
John Leguizamo Says His Stress-Inducing Pepsi Spot Mirrors the Stress in His Real Life
April, 26 2019
adweek.com
Article
A Vending Machine That Sells French Champagne? Mais Oui, Bien Sûr!
April, 25 2019
adweek.com
Article
Bad News, Mad Men: Cookies and Milk Just Replaced the Lobby-Bar Cocktail
April, 24 2019
adweek.com
Article
Menswear Brand Whiskers Hopes to Woo Dressy Dudes Into Accessorizing With Luxury Shoelaces
April, 19 2019
adweek.com
Article
How Police Drummer Stewart Copeland Found a New Beat—in Advertising
April, 18 2019
adweek.com
Article
When Death Cigarettes Lit Up the Field of Noxious Marketing
April, 18 2019
adweek.com
Article
Pledges to Rebuild Notre Dame Already Total to Almost $700 Million. Here Are the Brands Chipping In
April, 16 2019
adweek.com
Article
The Story Behind One of the Most Controversial Candies of Our Time
April, 15 2019
adweek.com
Article
Those Fuchsia Planes of the Now Defunct Wow Air Recall the Once Beloved ‘Jellybean Fleet’
April, 15 2019
adweek.com
Article
Mars’ New Initiative Uses Data to Promote Better Health and Nutrition for Your Pet
April, 3 2019
adweek.com
Article
By Gobbling Up Sweets Brands, the Secretive Italian Ferrero Group Has Become America’s Cookie Monster
April, 1 2019
adweek.com
Article
Why Some Airlines Bring Back Classic Paint Jobs Decades After They Vanish From the Skies
March, 28 2019
adweek.com
Article
ADP Says it Cares Why You Go to Work Every Day, and Has a New Brand Identity to Prove It
March, 25 2019
adweek.com
Article
Did Nike’s Swoosh Make the Brand Famous, or Is It the Other Way Around?
March, 18 2019
adweek.com
Article
Can the 37 Year-Old Dissolution of AT&T Teach Us Anything About a Big-Tech Breakup?
March, 18 2019
adweek.com
Article
Can Sheraton’s New Logo Help Reinvigorate the Legacy Hotel Brand?
March, 15 2019
adweek.com
Article
Adweek Co-Founder W. Pendleton Tudor Dies at 89
March, 13 2019
adweek.com
Article
Why Big-Box Chains Are Suddenly Getting Into the Furniture Business
March, 12 2019
adweek.com
Article
Mars Unveils New Visual Identity to Remind the World It Makes More Than Just Candy
March, 12 2019
adweek.com
Article
35 Years Ago, Adweek Led the Way in Publicizing the Gender Pay Gap in Advertising
March, 8 2019
adweek.com
Article
Bad News for Travel and Tourism Brands: Vacation Shaming Is a Thing
March, 5 2019
adweek.com
Article
Paramount Pictures’ Logo Started as a Desktop Doodle, and Has Endured for 105 Years
March, 4 2019
adweek.com
Article
How Etsy Leapfrogged Amazon in the Race to Go Carbon Neutral
February, 27 2019
adweek.com
Article
Here’s How Much Barbie Has Changed Since Her Debut Almost 60 Years Ago
February, 25 2019
adweek.com
Article
10 Years After Saving Merrill Lynch, Bank of America Is Dropping Its Name From Most Divisions
February, 25 2019
adweek.com
Article
Hate Doing Laundry? No Sweat. Tide Just Announced It’ll Do It for You
February, 19 2019
adweek.com
Article
Kraft-Heinz CMO Reveals Strategic Thinking Behind That Free-Grocery Store in D.C.
February, 15 2019
adweek.com
Article
Woodstock Is Looking for a New Poster, With Help From the Artist They Snubbed in 1969
February, 14 2019
adweek.com
Article
Dog-Friendly Shake Shack Fetches New CMO From Dog-Centric Bark
February, 11 2019
adweek.com
Article
Levi’s CMO Explains Why It’s Worth Taking the Risk to Be Political
February, 6 2019
adweek.com
Article
Jack Rogers, the Sandal Jacqueline Kennedy Made Famous, Is Stepping Things Up
February, 5 2019
adweek.com
Article
After 130 Years, the Flexible Flyer Is Still the Cadillac of Sleds
February, 4 2019
adweek.com
Article
Will Paying With Actual Money Soon Become a Thing of the Past?
February, 4 2019
adweek.com
Article
What’s the Deal With All the Robots in This Year’s Super Bowl Ads?
February, 3 2019
adweek.com
Article
Survey Data Proves Just How Foolishly the Super Bowl Makes Us Behave
February, 1 2019
adweek.com
Article
Mr. Peanut Drives Like a Nutcase to ‘Save’ Alex Rodriguez in Planters’ Super Bowl Ad
January, 29 2019
adweek.com
Article
How the Mother of All Football Games Became the Most Vigilantly Guarded Brand Name in America
January, 28 2019
adweek.com
Article
Michael C. Hall to Star in Skittles’ Tangy and Colorful Broadway Revue
January, 21 2019
adweek.com
Article
Watch a Depressed Alexa Knockoff Star in Pringles’ Upcoming Super Bowl Ad
January, 17 2019
adweek.com
Article
Campbell’s Chicken Noodle Got Its Name From a Flubbed Radio Show Line
January, 14 2019
Authorship Stats
1Sites470Projects333,191Words
About
Robert Klara is a writer who has produced content for adweek.com
Key Phrases
Super Bowl, Shake Shack, Social Media, Wiffle Ball, American Giant, Maple Leaf, Merrill Lynch, United States, Jack Rogers, Mary Kay
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