Adele Revella

Author of Buyer Personas (Wiley, 2015), marketing keynote speaker, CEO of Buyer Persona Institute

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Publications

Published Content

87
Are Answers to Buyer's Questions the New Marketing Currency?
buyerpersona.comArticle
Are Answers to Buyer's Questions the New Marketing Currency?
July, 23 2018
Marketing Plans Should Start with the Buyer’s Needs – Not Yours
business2community.comArticle
Marketing Plans Should Start with the Buyer’s Needs – Not Yours
July, 16 2018
A Story About a Boat Explains Why Buyer Persona Insights Aren’t Obvious
buyerpersona.comArticle
A Story About a Boat Explains Why Buyer Persona Insights Aren’t Obvious
April, 23 2018
Marketing Plans Should Start with the Buyer’s Needs - Not Yours
buyerpersona.comArticle
Marketing Plans Should Start with the Buyer’s Needs - Not Yours
November, 1 2017
Really Bad News about the Real Buyer's Journey
buyerpersona.comArticle
Really Bad News about the Real Buyer's Journey
September, 12 2017
What’s Your Content Strategy Now? Ask your buyers!
buyerpersona.comArticle
What’s Your Content Strategy Now? Ask your buyers!
February, 10 2017
Get Your Buyer Personas Right with 7 Rules
business2community.comArticle
Get Your Buyer Personas Right with 7 Rules
December, 8 2016
Get your Buyer Personas Right with 7 Rules
buyerpersona.comArticle
Get your Buyer Personas Right with 7 Rules
December, 6 2016
Do Sales Teams Want Buyer Personas?
business2community.comArticle
Do Sales Teams Want Buyer Personas?
November, 7 2016
Do Sales Teams Want Buyer Personas?
buyerpersona.comArticle
Do Sales Teams Want Buyer Personas?
November, 2 2016
Gartner says: Sales and marketing influences just 32% of B2B buyer’s journey
buyerpersona.comArticle
Gartner says: Sales and marketing influences just 32% of B2B buyer’s journey
July, 23 2015
Does Your Business Need Buyer Personas?
entrepreneur.comArticle
Does Your Business Need Buyer Personas?
May, 5 2015
@markwschaefer is right – stop building stupid buyer personas
buyerpersona.comArticle
@markwschaefer is right – stop building stupid buyer personas
April, 30 2015
How Radio Shack lost their buyer focus and their business
business2community.comArticle
How Radio Shack lost their buyer focus and their business
March, 13 2015
How Radio Shack lost their buyer focus and their business
buyerpersona.comArticle
How Radio Shack lost their buyer focus and their business
March, 12 2015
How I chose a PR firm to launch my new book
buyerpersona.comArticle
How I chose a PR firm to launch my new book
January, 27 2015
Five New Year’s Resolutions For Marketers (Recommended By Your Buyer Personas)
business2community.comArticle
Five New Year’s Resolutions For Marketers (Recommended By Your Buyer Personas)
January, 8 2015
Five New Years Resolutions for Marketers (recommended by your buyer personas)
buyerpersona.comArticle
Five New Years Resolutions for Marketers (recommended by your buyer personas)
January, 6 2015
Big News from Buyer Persona Institute
BuyerPersona.comArticle
Big News from Buyer Persona Institute
December, 2 2014
How Buyer Personas Help A Global Marketing Effort
BuyerPersona.comArticle
How Buyer Personas Help A Global Marketing Effort
August, 19 2014
Got Buyer Personas? 44% Say Yes, But 85% Aren’t Using Them Effectively
business2community.comArticle
Got Buyer Personas? 44% Say Yes, But 85% Aren’t Using Them Effectively
August, 9 2014
Got Buyer Personas? 44% say yes, but 85% aren’t using them effectively
BuyerPersona.comArticle
Got Buyer Personas? 44% say yes, but 85% aren’t using them effectively
August, 6 2014
Make Every Word Matter (and Make Sure Your Buyer Personas Tell You How)
business2community.comArticle
Make Every Word Matter (and Make Sure Your Buyer Personas Tell You How)
June, 25 2014
Make Every Word Matter (and Make Sure Your Buyer Personas Tell You How)
BuyerPersona.comArticle
Make Every Word Matter (and Make Sure Your Buyer Personas Tell You How)
June, 25 2014
The 6 Most Important (Surprising) Things I’ve Learned From Doing B2B Buyer Personas
BuyerPersona.comArticle
The 6 Most Important (Surprising) Things I’ve Learned From Doing B2B Buyer Personas
June, 10 2014
Power to the Soccer Mom: How Just One Buyer Persona Revealed This Winning Strategy
business2community.comArticle
Power to the Soccer Mom: How Just One Buyer Persona Revealed This Winning Strategy
June, 4 2014
How Just One Buyer Persona Revealed This Winning Strategy
BuyerPersona.comArticle
How Just One Buyer Persona Revealed This Winning Strategy
June, 4 2014
The 5 Marketing Lessons Learned From 5 Years in Sales
business2community.comArticle
The 5 Marketing Lessons Learned From 5 Years in Sales
June, 1 2014
The 5 Marketing Lessons I Learned From My 5 Years in Sales
BuyerPersona.comArticle
The 5 Marketing Lessons I Learned From My 5 Years in Sales
May, 28 2014
Keep Your Eye on the Gorilla
business2community.comArticle
Keep Your Eye on the Gorilla
May, 20 2014
Keep Your Eye on the Gorilla
BuyerPersona.comArticle
Keep Your Eye on the Gorilla
May, 20 2014
Using Buyer Personas to Make an Impact on Marketing ROI
BuyerPersona.comArticle
Using Buyer Personas to Make an Impact on Marketing ROI
May, 13 2014
Got Buyer Personas? Take One More Step Before Sharing Them With Your Salespeople
business2community.comArticle
Got Buyer Personas? Take One More Step Before Sharing Them With Your Salespeople
May, 6 2014
Got Buyer Personas? Take One More Step Before Sharing Them With Your Salespeople
BuyerPersona.comArticle
Got Buyer Personas? Take One More Step Before Sharing Them With Your Salespeople
May, 6 2014
How Many Segments Does Caterpillar Have? Buyer Personas Supply the Correct Answer
business2community.comArticle
How Many Segments Does Caterpillar Have? Buyer Personas Supply the Correct Answer
April, 29 2014
How many segments does Caterpillar have? Buyer Personas Supply the Correct Answer
BuyerPersona.comArticle
How many segments does Caterpillar have? Buyer Personas Supply the Correct Answer
April, 29 2014
The Buyer Persona Manifesto, 2nd Edition
BuyerPersona.comArticle
The Buyer Persona Manifesto, 2nd Edition
April, 15 2014
In Search of the Killer Persona
business2community.comArticle
In Search of the Killer Persona
March, 8 2014
In Search of the Killer Persona
BuyerPersona.comArticle
In Search of the Killer Persona
March, 7 2014
But What Do Our Buyer Personas Want?
business2community.comArticle
But What Do Our Buyer Personas Want?
February, 19 2014
But What Do Our Buyer Personas Want?
BuyerPersona.comArticle
But What Do Our Buyer Personas Want?
February, 19 2014
Deloitte Case Study is Powerful Endorsement for Buyer Personas
BuyerPersona.comArticle
Deloitte Case Study is Powerful Endorsement for Buyer Personas
February, 5 2014
Jan. 1 Fails to Inspire B2B Buyer Persona Resolutions. What Does?
BuyerPersona.comArticle
Jan. 1 Fails to Inspire B2B Buyer Persona Resolutions. What Does?
January, 7 2014
Does Marketing Matter? Buyer Personas are Rewriting the Rules About ROI
BuyerPersona.comArticle
Does Marketing Matter? Buyer Personas are Rewriting the Rules About ROI
October, 31 2013
6 Reasons to Start Using Buyer Personas Now
BuyerPersona.comArticle
6 Reasons to Start Using Buyer Personas Now
October, 22 2013
2 Ways to Overcome Resistance to Your Need for Buyer Persona Insights
BuyerPersona.comArticle
2 Ways to Overcome Resistance to Your Need for Buyer Persona Insights
October, 15 2013
How to Rock Your Content with Just 5 Buying Insights
BuyerPersona.comArticle
How to Rock Your Content with Just 5 Buying Insights
August, 20 2013
Buy or Build Buyer Personas? 4 Trade-offs, 3 Myths, 1 Ideal Option
BuyerPersona.comArticle
Buy or Build Buyer Personas? 4 Trade-offs, 3 Myths, 1 Ideal Option
July, 8 2013
Bright Shiny Object or Strategic Advantage?
BuyerPersona.comArticle
Bright Shiny Object or Strategic Advantage?
June, 26 2013
Top 10 Things the B2B Buyer Persona is Saying About Your (Content) Marketing
BuyerPersona.comArticle
Top 10 Things the B2B Buyer Persona is Saying About Your (Content) Marketing
May, 16 2013
Authorship Stats
3Sites87Projects49,092Words
About
Adele Revella is a writer who has produced content for buyerpersona.com, business2community.com, and entrepreneur.com
Key Phrases
Buyer Personas, Buyer Persona, Content Marketing, Radio Shack, Persona Institute, Real Buyers, Buying Decision, Target Audience, Persona Insights, Buying Insight
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