Adele Revella

Author of Buyer Personas (Wiley, 2015), marketing keynote speaker, CEO of Buyer Persona Institute

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Published Content

87
buyerpersona.com
Article
Are Answers to Buyer's Questions the New Marketing Currency?
July, 23 2018
business2community.com
Article
Marketing Plans Should Start with the Buyer’s Needs – Not Yours
July, 16 2018
buyerpersona.com
Article
A Story About a Boat Explains Why Buyer Persona Insights Aren’t Obvious
April, 23 2018
buyerpersona.com
Article
Marketing Plans Should Start with the Buyer’s Needs - Not Yours
November, 1 2017
buyerpersona.com
Article
Really Bad News about the Real Buyer's Journey
September, 12 2017
buyerpersona.com
Article
What’s Your Content Strategy Now? Ask your buyers!
February, 10 2017
business2community.com
Article
Get Your Buyer Personas Right with 7 Rules
December, 8 2016
buyerpersona.com
Article
Get your Buyer Personas Right with 7 Rules
December, 6 2016
business2community.com
Article
Do Sales Teams Want Buyer Personas?
November, 7 2016
buyerpersona.com
Article
Do Sales Teams Want Buyer Personas?
November, 2 2016
buyerpersona.com
Article
Gartner says: Sales and marketing influences just 32% of B2B buyer’s journey
July, 23 2015
entrepreneur.com
Article
Does Your Business Need Buyer Personas?
May, 5 2015
buyerpersona.com
Article
@markwschaefer is right – stop building stupid buyer personas
April, 30 2015
business2community.com
Article
How Radio Shack lost their buyer focus and their business
March, 13 2015
buyerpersona.com
Article
How Radio Shack lost their buyer focus and their business
March, 12 2015
buyerpersona.com
Article
How I chose a PR firm to launch my new book
January, 27 2015
business2community.com
Article
Five New Year’s Resolutions For Marketers (Recommended By Your Buyer Personas)
January, 8 2015
buyerpersona.com
Article
Five New Years Resolutions for Marketers (recommended by your buyer personas)
January, 6 2015
BuyerPersona.com
Article
Big News from Buyer Persona Institute
December, 2 2014
BuyerPersona.com
Article
How Buyer Personas Help A Global Marketing Effort
August, 19 2014
business2community.com
Article
Got Buyer Personas? 44% Say Yes, But 85% Aren’t Using Them Effectively
August, 9 2014
BuyerPersona.com
Article
Got Buyer Personas? 44% say yes, but 85% aren’t using them effectively
August, 6 2014
business2community.com
Article
Make Every Word Matter (and Make Sure Your Buyer Personas Tell You How)
June, 25 2014
BuyerPersona.com
Article
Make Every Word Matter (and Make Sure Your Buyer Personas Tell You How)
June, 25 2014
BuyerPersona.com
Article
The 6 Most Important (Surprising) Things I’ve Learned From Doing B2B Buyer Personas
June, 10 2014
business2community.com
Article
Power to the Soccer Mom: How Just One Buyer Persona Revealed This Winning Strategy
June, 4 2014
BuyerPersona.com
Article
How Just One Buyer Persona Revealed This Winning Strategy
June, 4 2014
business2community.com
Article
The 5 Marketing Lessons Learned From 5 Years in Sales
June, 1 2014
BuyerPersona.com
Article
The 5 Marketing Lessons I Learned From My 5 Years in Sales
May, 28 2014
business2community.com
Article
Keep Your Eye on the Gorilla
May, 20 2014
BuyerPersona.com
Article
Keep Your Eye on the Gorilla
May, 20 2014
BuyerPersona.com
Article
Using Buyer Personas to Make an Impact on Marketing ROI
May, 13 2014
business2community.com
Article
Got Buyer Personas? Take One More Step Before Sharing Them With Your Salespeople
May, 6 2014
BuyerPersona.com
Article
Got Buyer Personas? Take One More Step Before Sharing Them With Your Salespeople
May, 6 2014
business2community.com
Article
How Many Segments Does Caterpillar Have? Buyer Personas Supply the Correct Answer
April, 29 2014
BuyerPersona.com
Article
How many segments does Caterpillar have? Buyer Personas Supply the Correct Answer
April, 29 2014
BuyerPersona.com
Article
The Buyer Persona Manifesto, 2nd Edition
April, 15 2014
business2community.com
Article
In Search of the Killer Persona
March, 8 2014
BuyerPersona.com
Article
In Search of the Killer Persona
March, 7 2014
business2community.com
Article
But What Do Our Buyer Personas Want?
February, 19 2014
BuyerPersona.com
Article
But What Do Our Buyer Personas Want?
February, 19 2014
BuyerPersona.com
Article
Deloitte Case Study is Powerful Endorsement for Buyer Personas
February, 5 2014
BuyerPersona.com
Article
Jan. 1 Fails to Inspire B2B Buyer Persona Resolutions. What Does?
January, 7 2014
BuyerPersona.com
Article
Does Marketing Matter? Buyer Personas are Rewriting the Rules About ROI
October, 31 2013
BuyerPersona.com
Article
6 Reasons to Start Using Buyer Personas Now
October, 22 2013
BuyerPersona.com
Article
2 Ways to Overcome Resistance to Your Need for Buyer Persona Insights
October, 15 2013
BuyerPersona.com
Article
How to Rock Your Content with Just 5 Buying Insights
August, 20 2013
BuyerPersona.com
Article
Buy or Build Buyer Personas? 4 Trade-offs, 3 Myths, 1 Ideal Option
July, 8 2013
BuyerPersona.com
Article
Bright Shiny Object or Strategic Advantage?
June, 26 2013
BuyerPersona.com
Article
Top 10 Things the B2B Buyer Persona is Saying About Your (Content) Marketing
May, 16 2013
Authorship Stats
3Sites87Projects49,092Words
About
Adele Revella is a writer who has produced content for buyerpersona.com, business2community.com, and entrepreneur.com
Key Phrases
Buyer Personas, Buyer Persona, Content Marketing, Radio Shack, Persona Institute, Real Buyers, Buying Decision, Target Audience, Persona Insights, Buying Insight
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