G. David Dodd

B2B business/marketing strategist, author, and marketing content creator

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Published Content

86
The Hierarchy of B2B Customer Experience Needs
business2community.comArticle
The Hierarchy of B2B Customer Experience Needs
September, 26 2018
Revenue Growth is Best Pursued Indirectly
business2community.comArticle
Revenue Growth is Best Pursued Indirectly
August, 23 2018
It’s Time to Think Differently About Content Marketing
business2community.comArticle
It’s Time to Think Differently About Content Marketing
July, 11 2018
Closing the Customer Experience Gap
business2community.comArticle
Closing the Customer Experience Gap
July, 8 2018
How Distrust Can Undermine Content Marketing
business2community.comArticle
How Distrust Can Undermine Content Marketing
July, 25 2017
How to Solve the “Dry Well” Challenge of Content Marketing
business2community.comArticle
How to Solve the “Dry Well” Challenge of Content Marketing
June, 6 2017
Don’t “Go All In” on In-Market Buyers
business2community.comArticle
Don’t “Go All In” on In-Market Buyers
January, 24 2017
Beware of Bad “Research-Based” Conclusions
business2community.comArticle
Beware of Bad “Research-Based” Conclusions
December, 8 2016
Beware of the Dark Side of Marketing Performance Measurement
business2community.comArticle
Beware of the Dark Side of Marketing Performance Measurement
November, 21 2016
It’s Time to Unleash Your Content
business2community.comArticle
It’s Time to Unleash Your Content
October, 24 2016
Keys to Effective Thought Leadership Content
business2community.comArticle
Keys to Effective Thought Leadership Content
October, 10 2016
Why You Need to Understand More Than the “Buying Process”
business2community.comArticle
Why You Need to Understand More Than the “Buying Process”
September, 30 2016
Can You Really Scale Account Based Marketing?
business2community.comArticle
Can You Really Scale Account Based Marketing?
August, 8 2016
Content Personalization Finally Crosses the Chasm
business2community.comArticle
Content Personalization Finally Crosses the Chasm
July, 25 2016
The Art and Science of Selecting ABM Target Accounts
business2community.comArticle
The Art and Science of Selecting ABM Target Accounts
July, 11 2016
The Most Compelling Reason to Use Account-Based Marketing
business2community.comArticle
The Most Compelling Reason to Use Account-Based Marketing
March, 7 2016
Why Your View Of Data-Driven Marketing Is Probably Too Narrow
business2community.comArticle
Why Your View Of Data-Driven Marketing Is Probably Too Narrow
January, 5 2016
What’s Old and New in Account-Based Marketing
business2community.comArticle
What’s Old and New in Account-Based Marketing
November, 16 2015
New Research on B2B Content Marketing Trends and Practices
business2community.comArticle
New Research on B2B Content Marketing Trends and Practices
September, 28 2015
There’s No Such Thing As “No Decision”
business2community.comArticle
There’s No Such Thing As “No Decision”
September, 21 2015
It’s Time to Focus on Content Marketing Efficiency
business2community.comArticle
It’s Time to Focus on Content Marketing Efficiency
September, 14 2015
Is Your Company Ready for “Micro-Moments” of Marketing?
business2community.comArticle
Is Your Company Ready for “Micro-Moments” of Marketing?
August, 24 2015
How to Combat the Status Quo Bias
business2community.comArticle
How to Combat the Status Quo Bias
July, 20 2015
B2B Buyers Say Interactive Content Is More Effective
business2community.comArticle
B2B Buyers Say Interactive Content Is More Effective
July, 13 2015
The Continuing Power of Traditional Marketing
business2community.comArticle
The Continuing Power of Traditional Marketing
July, 6 2015
Why Customer Success Content Is Critical
business2community.comArticle
Why Customer Success Content Is Critical
June, 14 2015
New Research on Website Content and Social Media Impact
business2community.comArticle
New Research on Website Content and Social Media Impact
June, 8 2015
Why B2B Marketers Should Focus More On Existing Customers
business2community.comArticle
Why B2B Marketers Should Focus More On Existing Customers
June, 1 2015
Why Marketing-Sales “Alignment” Is No Longer Enough
business2community.comArticle
Why Marketing-Sales “Alignment” Is No Longer Enough
May, 27 2015
How Millennial B2B Buyers Make Purchase Decisions
business2community.comArticle
How Millennial B2B Buyers Make Purchase Decisions
May, 17 2015
Will Technology Soon Turn Sales Reps Into Marketers?
business2community.comArticle
Will Technology Soon Turn Sales Reps Into Marketers?
April, 26 2015
How to Use Framing to Make Marketing Content More Persuasive
business2community.comArticle
How to Use Framing to Make Marketing Content More Persuasive
April, 15 2015
Why “Content Marketing” Is The Wrong Thing To Measure
business2community.comArticle
Why “Content Marketing” Is The Wrong Thing To Measure
April, 7 2015
How to Create Content “Astronomically”
business2community.comArticle
How to Create Content “Astronomically”
March, 31 2015
Why “Easy” Content is More Persuasive
business2community.comArticle
Why “Easy” Content is More Persuasive
March, 24 2015
A Sobering View of Content Marketing Effectiveness
business2community.comArticle
A Sobering View of Content Marketing Effectiveness
March, 17 2015
Why You Need Marketing Content for Two Ways of Thinking
business2community.comArticle
Why You Need Marketing Content for Two Ways of Thinking
March, 10 2015
Where B2B and B2C Marketers Agree and Disagree
business2community.comArticle
Where B2B and B2C Marketers Agree and Disagree
March, 4 2015
Why Human Psychology Remains Critical to Successful Marketing
business2community.comArticle
Why Human Psychology Remains Critical to Successful Marketing
February, 24 2015
Why You Need Marketing Content That Builds Certainty
business2community.comArticle
Why You Need Marketing Content That Builds Certainty
February, 18 2015
Why You Need Both the 4A’s and the 4P’s for Effective Marketing
business2community.comArticle
Why You Need Both the 4A’s and the 4P’s for Effective Marketing
February, 10 2015
In Content Marketing, Substance Matters More Than Format
business2community.comArticle
In Content Marketing, Substance Matters More Than Format
February, 10 2015
Are the 4P’s Still Relevant for Today’s Marketers?
business2community.comArticle
Are the 4P’s Still Relevant for Today’s Marketers?
January, 28 2015
A Cornucopia of B2B Marketing Predictions for 2015
business2community.comArticle
A Cornucopia of B2B Marketing Predictions for 2015
January, 21 2015
2015 Marketing Budget Trends by Channel
business2community.comArticle
2015 Marketing Budget Trends by Channel
January, 13 2015
What High-Performing Marketers are Planning for 2015
business2community.comArticle
What High-Performing Marketers are Planning for 2015
January, 6 2015
Why Print Marketing is Still Vital for Some Companies
business2community.comArticle
Why Print Marketing is Still Vital for Some Companies
December, 30 2014
Do Inbound Leads Cost Less? Maybe.
business2community.comArticle
Do Inbound Leads Cost Less? Maybe.
December, 17 2014
What Makes a Lead Really Sales Ready?
business2community.comArticle
What Makes a Lead Really Sales Ready?
December, 2 2014
B2B Marketers Identify the “Best” Lead Generation Techniques
business2community.comArticle
B2B Marketers Identify the “Best” Lead Generation Techniques
November, 26 2014
Authorship Stats
1Sites86Projects45,381Words
About
G. David Dodd is a writer who has produced content for business2community.com
Key Phrases
Content Marketing, B 2 B Companies, Buying Process, Demand Generation, Potential Buyers, B 2 B Marketing, B 2 B Marketers, Marketing Content, Content Resources, Business Buyers
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