Gini Dietrich

CEO Arment Dietrich. Author @spinsucks, blog and book. Co-author Marketing in the Round. Speaker. Avid cyclist. A foodie. Loves shoes & wine.

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Published Content

1441
spinsucks.com
Article
Your Emails Don't Have to Suck
August 20, 2019
spinsucks.com
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24 Reasons You Hate Your Job and What to Do About It
August 15, 2019
spinsucks.com
Article
The 2019 Spin Sucks Summer Reading List
August 8, 2019
spinsucks.com
Article
Doin' It For the 'Gram: 6 Ways to Use Instagram in Business
August 6, 2019
spinsucks.com
Article
The PESO Model Prevents the Convergence of PR and Marketing
August 1, 2019
spinsucks.com
Article
Outsourcing: The 3 Ways to Decide When and How to Do It
July 30, 2019
spinsucks.com
Article
Communicators: It's Time to Step Up and Own the PESO Model
July 25, 2019
spinsucks.com
Article
The Whys and the Hows of Extraordinary Onboarding
July 23, 2019
spinsucks.com
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How Journalists View Earned Media in Today's Digital World
July 18, 2019
spinsucks.com
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How to Integrate Owned and Earned Media In the PESO Model
July 16, 2019
spinsucks.com
Article
Hope Is Not a New Business Strategy
July 11, 2019
spinsucks.com
Article
A How-to Guide In Asking for Referrals for Your Agency
July 9, 2019
spinsucks.com
Article
Great Customer Service: The Magic Is In the Details
July 2, 2019
spinsucks.com
Article
How Communications Is Missing the Content Marketing Boat
June 27, 2019
spinsucks.com
Article
How to Grow Your Agency Without Retainer Work
June 20, 2019
spinsucks.com
Article
Let's Take a Trip Down the Spin Sucks Memory Lane
June 11, 2019
spinsucks.com
Article
The Five Parts of Brand Storytelling to Include Every Time
June 6, 2019
spinsucks.com
Article
The 3 Parts of Successful Video Marketing
June 4, 2019
spinsucks.com
Article
Media Relations: Increase Your Search Engine Optimization
May 30, 2019
spinsucks.com
Article
It's the Spin Sucks Podcast Anniversary!
May 28, 2019
spinsucks.com
Article
How to Get Paid Upfront: The Structure and the Agreement
May 23, 2019
spinsucks.com
Article
3 Easy-to-Make Mistakes in Communications
May 21, 2019
spinsucks.com
Article
Use Lead Magnets to Generate Qualified Leads
May 16, 2019
spinsucks.com
Article
The Decay of Trust in Today's Society—Online and Off
May 9, 2019
spinsucks.com
Article
Automate Your Business Life to Focus On Your Expertise
May 7, 2019
spinsucks.com
Article
25 Ways to Create Shareable and Commented On Content
May 2, 2019
spinsucks.com
Article
The Five-Step Customer Lifecycle Process for Communicators
April 30, 2019
spinsucks.com
Article
How to Create an Editorial Calendar from One Keyword
April 25, 2019
spinsucks.com
Article
How Our Biases Affect Our Communications Plans
April 23, 2019
spinsucks.com
Article
The Future of PR: Why We Must Own the PESO Model
April 18, 2019
spinsucks.com
Article
Adapting the PESO Model as Your Own is Theft
April 3, 2019
spinsucks.com
Article
Unlimited Vacation Time Policies: What's the Catch?
March 28, 2019
spinsucks.com
Article
How to Identify and Avoid Work Burnout, and Stay Focused
March 26, 2019
spinsucks.com
Article
Gin and Topics: Watch a Best Man Faint (Badly)
March 22, 2019
spinsucks.com
Article
Five Ways to Evolve and Learn New Communications Skills Now
March 21, 2019
spinsucks.com
Article
Considering the Right Platforms to Build Your Community
March 19, 2019
spinsucks.com
Article
The PESO Model as it Relates to Professional Development
March 14, 2019
spinsucks.com
Article
When a Woman Leader Has to Invent a Male Business Partner
March 7, 2019
spinsucks.com
Article
When a Global Crisis Hits and You Are SOL
February 28, 2019
spinsucks.com
Article
How to Walk the PESO Model Walk
February 27, 2019
spinsucks.com
Article
Scaling an Agency: What You Need to Know
February 26, 2019
spinsucks.com
Article
Offsite Content Marketing: 4 Tactics to Reach New Audiences
February 21, 2019
spinsucks.com
Article
Use Media Relations to Get on the First Page of Google
February 20, 2019
spinsucks.com
Article
The Pros and Cons (and Pros) of Virtual Organizations
February 19, 2019
spinsucks.com
Article
Gin and Topics: Movie Trailers Galore!
February 15, 2019
spinsucks.com
Article
Pivot Your Strategy: What Hitchcock Can Teach Marketers
February 13, 2019
spinsucks.com
Article
Building Community: A Step-By-Step Process to Get Started
February 12, 2019
spinsucks.com
Article
Gin and Topics: Ryan Reynolds & Hugh Jackman Create a Truce
February 8, 2019
spinsucks.com
Article
What the Power of Time Off Does for Productivity and Morale
February 7, 2019
spinsucks.com
Article
Gin and Topics: Watch Marie Kondo Tidy a Writer's Office
February 1, 2019
Authorship Stats
23Sites1,441Projects904,011Words
About
Gini Dietrich is a writer who has produced content for spinsucks.com, allbusiness.com, and experts.allbusiness.com
Key Phrases
Spin Sucks, Social Media, Media Relations, Peso Model, Sucks Community, Earned Media, Content Marketing, Gini Dietrich, Paid Media, Pony Express
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