Gini Dietrich

CEO Arment Dietrich. Author @spinsucks, blog and book. Co-author Marketing in the Round. Speaker. Avid cyclist. A foodie. Loves shoes & wine.

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Published Content

1371
spinsucks.com
Article
Use Lead Magnets to Generate Qualified Leads
May, 16 2019
spinsucks.com
Article
The Overservicing and Overselling Conundrum
May, 14 2019
spinsucks.com
Article
The Decay of Trust in Today's Society—Online and Off
May, 9 2019
spinsucks.com
Article
Automate Your Business Life to Focus On Your Expertise
May, 7 2019
spinsucks.com
Article
25 Ways to Create Shareable and Commented On Content
May, 2 2019
spinsucks.com
Article
The Five-Step Customer Lifecycle Process for Communicators
April, 30 2019
spinsucks.com
Article
How to Create an Editorial Calendar from One Keyword
April, 25 2019
spinsucks.com
Article
How Our Biases Affect Our Communications Plans
April, 23 2019
spinsucks.com
Article
The Future of PR: Why We Must Own the PESO Model
April, 18 2019
spinsucks.com
Article
Adapting the PESO Model as Your Own is Theft
April, 3 2019
spinsucks.com
Article
Unlimited Vacation Time Policies: What's the Catch?
March, 28 2019
spinsucks.com
Article
How to Identify and Avoid Work Burnout, and Stay Focused
March, 26 2019
spinsucks.com
Article
Gin and Topics: Watch a Best Man Faint (Badly)
March, 22 2019
spinsucks.com
Article
Five Ways to Evolve and Learn New Communications Skills Now
March, 21 2019
spinsucks.com
Article
Considering the Right Platforms to Build Your Community
March, 19 2019
spinsucks.com
Article
The PESO Model as it Relates to Professional Development
March, 14 2019
spinsucks.com
Article
When a Woman Leader Has to Invent a Male Business Partner
March, 7 2019
spinsucks.com
Article
When a Global Crisis Hits and You Are SOL
February, 28 2019
spinsucks.com
Article
How to Walk the PESO Model Walk
February, 27 2019
spinsucks.com
Article
Scaling an Agency: What You Need to Know
February, 26 2019
spinsucks.com
Article
Offsite Content Marketing: 4 Tactics to Reach New Audiences
February, 21 2019
spinsucks.com
Article
Use Media Relations to Get on the First Page of Google
February, 20 2019
spinsucks.com
Article
The Pros and Cons (and Pros) of Virtual Organizations
February, 19 2019
spinsucks.com
Article
Gin and Topics: Movie Trailers Galore!
February, 15 2019
spinsucks.com
Article
Pivot Your Strategy: What Hitchcock Can Teach Marketers
February, 13 2019
spinsucks.com
Article
Building Community: A Step-By-Step Process to Get Started
February, 12 2019
spinsucks.com
Article
Gin and Topics: Ryan Reynolds & Hugh Jackman Create a Truce
February, 8 2019
spinsucks.com
Article
What the Power of Time Off Does for Productivity and Morale
February, 7 2019
spinsucks.com
Article
Gin and Topics: Watch Marie Kondo Tidy a Writer's Office
February, 1 2019
spinsucks.com
Article
The PR Industry Lacks Creativity. Here's What to Do About It
January, 31 2019
spinsucks.com
Article
Six Creative Writing Prompts for Content Marketing
January, 30 2019
spinsucks.com
Article
Gin and Topics: Watch This Teen Perform Broadway Tunes
January, 25 2019
spinsucks.com
Article
Three Ways to Feed the Inner PR Creativity Beast
January, 24 2019
spinsucks.com
Article
Four-Step Process to Gain Earned Media Results
January, 23 2019
spinsucks.com
Article
How to Be Your Best Creative Self...Completely Sober
January, 22 2019
spinsucks.com
Article
Gin and Topics: The Moral Strength of Human Beings
January, 18 2019
spinsucks.com
Article
Achieve Your Goals By Using These 7 Techniques
January, 17 2019
spinsucks.com
Article
How to Get Past National Ditch New Year's Resolutions Day
January, 16 2019
spinsucks.com
Article
The Alexa Flash Briefing Guide for Communicators
January, 15 2019
spinsucks.com
Article
Gin and Topics: When You've Got it, You've Got it
January, 11 2019
spinsucks.com
Article
Why Nearly Every Resolution Fails—and What to Do Instead
January, 10 2019
spinsucks.com
Article
Here is How to Be Your Most Productive Self in 2019
January, 8 2019
spinsucks.com
Article
12 Days of Christmas: Twelve Most Read Guest Blog Posts
December, 20 2018
spinsucks.com
Article
12 Days of Christmas: Eleven Software and Tools
December, 19 2018
spinsucks.com
Article
12 Days of Christmas: Ten Books for Communicators
December, 18 2018
spinsucks.com
Article
Gin and Topics: It's the Mattie Dietrich Show
December, 14 2018
spinsucks.com
Article
12 Days of Christmas: Eight Podcasts to Subscribe to
December, 13 2018
spinsucks.com
Article
12 Days of Christmas: Seven Blogs to Read
December, 12 2018
spinsucks.com
Article
12 Days of Christmas: Six Online Courses for Pro Development
December, 11 2018
insidepr.ca
Article
Damian Collins 1; Mark Zuckerberg 0 – Inside PR 529 — Inside PR
December, 9 2018
Authorship Stats
22Sites1,371Projects846,027Words
About
Gini Dietrich is a writer who has produced content for spinsucks.com, experts.allbusiness.com, and convinceandconvert.com
Key Phrases
Social Media, Spin Sucks, Peso Model, Media Relations, Sucks Community, Earned Media, Content Marketing, Gini Dietrich, Influencer Marketing, Paid Media
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