Ginny Marvin

Editor-in-Chief @sengineland @marketingland @martech_today. Writing about digital marketing, PPC, paid media news and trends.

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Published Content

1807
searchengineland.com
Article
Search Ads 360 rolls out auction-time bidding for Google Search campaigns
September 19, 2019
searchengineland.com
Article
Microsoft Advertising’s product, similar audiences now available to more advertisers
September 18, 2019
searchengineland.com
Article
Short reprieve: Google gives accelerated ad delivery an extension
September 12, 2019
searchengineland.com
Article
Optimize for conversion value with eCPC in Google Ads
September 11, 2019
searchengineland.com
Article
Microsoft opens responsive search ads beta to all advertisers
September 6, 2019
searchengineland.com
Article
Google Ads seasonality adjustments now available for Search, Display campaigns
September 3, 2019
marketingland.com
Article
Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership
August 28, 2019
marketingland.com
Article
Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic
August 21, 2019
searchengineland.com
Article
Google rolls out maximize conversion value smart bidding strategy
August 21, 2019
searchengineland.com
Article
Google Ads to remove accelerated ad delivery option next month
August 19, 2019
searchengineland.com
Article
Are your Google text ads getting truncated? Here’s what to consider
August 16, 2019
searchengineland.com
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Google opens up to fantasy sports ads in the U.S.
August 14, 2019
searchengineland.com
Article
Prepare to say goodbye to average position in Google Ads on September 30
August 12, 2019
searchengineland.com
Article
Here’s how a learning mindset can propel your marketing career
August 12, 2019
searchengineland.com
Article
How Google Ads’ new keyword selection preferences work
August 9, 2019
searchengineland.com
Article
Google Ads’ new account map makes it easier to visualize manager accounts
August 6, 2019
marketingland.com
Article
Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month
August 6, 2019
searchengineland.com
Article
Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens
July 31, 2019
searchengineland.com
Article
Google extends same-meaning close variants to phrase match, broad match modifiers
July 31, 2019
marketingland.com
Article
Amazon’s high-flying advertising growth levels out
July 26, 2019
searchengineland.com
Article
Google ad revenue growth popped back in Q2
July 26, 2019
searchengineland.com
Article
Report: Product advertising is driving spend growth in search, social, marketplace
July 25, 2019
searchengineland.com
Article
Merkle: Google ad growth slowed, Microsoft gained with Yahoo in Q2
July 23, 2019
marketingland.com
Article
TrueView for action inventory extends to Google video partners
July 23, 2019
searchengineland.com
Article
Microsoft Advertising rolling out experiments A/B testing tool globally
July 22, 2019
searchengineland.com
Article
Microsoft search, LinkedIn revenue growth slow for third straight quarter
July 19, 2019
marketingland.com
Article
Parallel tracking for Google display ads: Mandatory as of July 31
July 18, 2019
searchengineland.com
Article
Ticket reseller Viagogo suspended from Google Ads
July 17, 2019
searchengineland.com
Article
Amazon’s got a PPC lock on “Prime Day”
July 15, 2019
searchengineland.com
Article
New Google Shopping program enables customer photos to show with their product reviews
July 11, 2019
searchengineland.com
Article
Ad customizers are now available in all Microsoft Advertising accounts
July 10, 2019
searchengineland.com
Article
Microsoft Advertising says it’s keeping average position reporting
July 5, 2019
searchengineland.com
Article
Lessons from a search marketer of the year
July 1, 2019
searchengineland.com
Article
Google aims to make it easier for SMBs to start using its products
June 27, 2019
searchengineland.com
Article
Google adding features for advertisers to promote deals, drive in-store purchases
June 26, 2019
searchengineland.com
Article
Parallel tracking, more custom parameters coming to Microsoft Advertising for improved tracking
June 25, 2019
searchengineland.com
Article
Google testing carousel of text ads on mobile
June 21, 2019
searchengineland.com
Article
RSA editing comes to Google Ads app
June 20, 2019
searchengineland.com
Article
Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend
June 20, 2019
searchengineland.com
Article
Price extensions now supported in Microsoft Advertising Editor
June 19, 2019
searchengineland.com
Article
Google tests showing weekly site visits in automated ad extension
June 13, 2019
searchengineland.com
Article
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
June 12, 2019
searchengineland.com
Article
Campaign-level conversion actions now live for Google search, display campaigns
June 7, 2019
searchengineland.com
Article
Local Inventory ads rolling out of beta in Microsoft Advertising
June 4, 2019
searchengineland.com
Article
Google is expanding when it shows ads to ‘people in targeted locations’
May 31, 2019
searchengineland.com
Article
Google sunsetting two bidding strategies in June
May 29, 2019
searchengineland.com
Article
What’s new and crucial in SEM
May 27, 2019
searchengineland.com
Article
Google rolling out mobile search redesign with black “Ad” label, favicons for organic results
May 22, 2019
searchengineland.com
Article
These are the Google Ads reporting metrics still affected by May 2 bug
May 20, 2019
searchengineland.com
Article
SEMrush expands to Amazon with Sellerly for product page testing
May 20, 2019
Authorship Stats
3Sites1,807Projects639,128Words
About
Ginny Marvin is a writer who has produced content for martechtoday.com, searchengineland.com, and marketingland.com
Key Phrases
Google Ads, Door Media, Microsoft Advertising, Bing Ads, Daily Brief, Search Marketing, Text Ads, Privacy Sign, Smart Bidding, Average Position
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