Howard J. Sewell

President of Spear Marketing Group (@spearmktg) | Top 50 Influencer, B2B Marketing (US) | 25+ years in B2B demand generation and direct marketing

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Published Content

58
Should You Use the Same Landing Page for Email and Online Ads?
business2community.comArticle
Should You Use the Same Landing Page for Email and Online Ads?
July, 27 2018
4 Simple Reasons for Why this Webinar Invitation Works
business2community.comArticle
4 Simple Reasons for Why this Webinar Invitation Works
July, 6 2018
Can You Shortcut ABM and Still Make it Work?
business2community.comArticle
Can You Shortcut ABM and Still Make it Work?
June, 27 2018
Why Lead Nurturing Success Means Not Asking for the Sale
business2community.comArticle
Why Lead Nurturing Success Means Not Asking for the Sale
September, 28 2017
Email Copywriting: Drive Action at Every Opportunity
business2community.comArticle
Email Copywriting: Drive Action at Every Opportunity
August, 2 2017
The Best Sales Email I’ve Received All Year
business2community.comArticle
The Best Sales Email I’ve Received All Year
June, 10 2017
Beware the Siren Call of Pre-Qualified Leads
business2community.comArticle
Beware the Siren Call of Pre-Qualified Leads
May, 26 2017
8 Questions to Help You Decide if Your Content is Good Enough
business2community.comArticle
8 Questions to Help You Decide if Your Content is Good Enough
April, 20 2017
An Email is Not a Campaign: the Case for Integrated Marketing
business2community.comArticle
An Email is Not a Campaign: the Case for Integrated Marketing
February, 17 2017
Recapturing Lost Leads: Going After Form Abandoners
business2community.comArticle
Recapturing Lost Leads: Going After Form Abandoners
December, 23 2016
The Changing Role of the Demand Waterfall: A Conversation with Terry Flaherty
business2community.comArticle
The Changing Role of the Demand Waterfall: A Conversation with Terry Flaherty
December, 21 2016
3 Problems You Need to Solve Before You Buy New Marketing Technology
business2community.comArticle
3 Problems You Need to Solve Before You Buy New Marketing Technology
October, 26 2016
Top 10 Types of Demand Generation Content [Infographic]
business2community.comArticle
Top 10 Types of Demand Generation Content [Infographic]
October, 19 2016
Winning B2B Email Campaign Keeps it Simple
business2community.comArticle
Winning B2B Email Campaign Keeps it Simple
September, 29 2016
5 Key Tips for Driving Attendance at Field Events
business2community.comArticle
5 Key Tips for Driving Attendance at Field Events
August, 26 2016
How Do We Find People Who Are Ready to Buy Our Product?
business2community.comArticle
How Do We Find People Who Are Ready to Buy Our Product?
August, 2 2016
Top 10 Marketing Automation Mistakes
business2community.comArticle
Top 10 Marketing Automation Mistakes
July, 22 2016
Moving Past Responsive Design to a Mobile-First Email Strategy
business2community.comArticle
Moving Past Responsive Design to a Mobile-First Email Strategy
April, 28 2016
9 Proven Ways to Increase Webinar Response
business2community.comArticle
9 Proven Ways to Increase Webinar Response
March, 31 2016
ABM & the Marketing Hype Cycle
business2community.comArticle
ABM & the Marketing Hype Cycle
March, 20 2016
5 Tips for Successful Survey Campaigns
business2community.comArticle
5 Tips for Successful Survey Campaigns
February, 27 2016
Why Are People Not Engaging With Our Content?
business2community.comArticle
Why Are People Not Engaging With Our Content?
February, 18 2016
B2B Copywriting: 5 Common Terms & Phrases to Avoid
business2community.comArticle
B2B Copywriting: 5 Common Terms & Phrases to Avoid
December, 15 2015
Why This Holiday Email Campaign Misses the Mark
business2community.comArticle
Why This Holiday Email Campaign Misses the Mark
November, 29 2015
10 Ways to Generate More Leads from Your Business Blog
business2community.comArticle
10 Ways to Generate More Leads from Your Business Blog
September, 23 2015
A Simple 2-Step Technique for Improving Lead Follow Up
business2community.comArticle
A Simple 2-Step Technique for Improving Lead Follow Up
July, 14 2015
Does Creative Still Matter In B2B Marketing?
business2community.comArticle
Does Creative Still Matter In B2B Marketing?
May, 12 2015
How to Write a Better Content Syndication Abstract
business2community.comArticle
How to Write a Better Content Syndication Abstract
May, 4 2015
Above The Fold Still Critical For B2B Email Design
business2community.comArticle
Above The Fold Still Critical For B2B Email Design
April, 26 2015
Survey: Marketing Automation Users Score A “C” In Maturity
business2community.comArticle
Survey: Marketing Automation Users Score A “C” In Maturity
April, 9 2015
Programmatic Ad Buying: What Does It Mean for B2B Marketers?
business2community.comArticle
Programmatic Ad Buying: What Does It Mean for B2B Marketers?
March, 17 2015
Are Agencies The Future Of Marketing Automation?
business2community.comArticle
Are Agencies The Future Of Marketing Automation?
March, 8 2015
Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
business2community.comArticle
Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
February, 24 2015
5 Sales Tips My Kids Learned from Watching Shark Tank
business2community.comArticle
5 Sales Tips My Kids Learned from Watching Shark Tank
February, 6 2015
Key B2B Demand Generation Strategies for 2015
business2community.comArticle
Key B2B Demand Generation Strategies for 2015
February, 2 2015
How to Measure Email Success in 2015: A Call to ROI
business2community.comArticle
How to Measure Email Success in 2015: A Call to ROI
January, 18 2015
Steal This Technique for Your Next Sales Email
business2community.comArticle
Steal This Technique for Your Next Sales Email
January, 15 2015
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
business2community.comArticle
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
December, 20 2014
Email Campaign Or Essay Question? You Decide.
business2community.comArticle
Email Campaign Or Essay Question? You Decide.
November, 16 2014
What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
business2community.comArticle
What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
October, 29 2014
Research Report: Lead Gen Not As Easy As Marketers Think
business2community.comArticle
Research Report: Lead Gen Not As Easy As Marketers Think
October, 21 2014
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
business2community.comArticle
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
October, 7 2014
Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
business2community.comArticle
Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
September, 15 2014
29 Tips To Improve B2B Email Campaign Performance (Infographic)
business2community.comArticle
29 Tips To Improve B2B Email Campaign Performance (Infographic)
September, 3 2014
Email Campaign Gets an “A” on Design, “F” on Offer
business2community.comArticle
Email Campaign Gets an “A” on Design, “F” on Offer
August, 1 2014
Forrester thinks Content Marketing Isn’t Working – They’re Half Right
business2community.comArticle
Forrester thinks Content Marketing Isn’t Working – They’re Half Right
July, 20 2014
Case Study: How One Tech Company Used Humor to Launch a New Brand
business2community.comArticle
Case Study: How One Tech Company Used Humor to Launch a New Brand
July, 14 2014
But Wait, There’s More! Why Cheesy Copy Still Works.
business2community.comArticle
But Wait, There’s More! Why Cheesy Copy Still Works.
June, 16 2014
5 Common Content Syndication Mistakes
business2community.comArticle
5 Common Content Syndication Mistakes
June, 14 2014
If You Write B2B Copy, You Need This Blog Post
business2community.comArticle
If You Write B2B Copy, You Need This Blog Post
June, 3 2014
Authorship Stats
1Sites58Projects33,504Words
About
Howard J. Sewell is a writer who has produced content for business2community.com
Key Phrases
Marketing Automation, Demand Generation, White Paper, Content Marketing, Landing Page, Lead Generation, Lead Nurturing, B 2 B Marketers, Email Campaign, B 2 B Email
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