Amy (Hoffman) Bishop

cv/@hoffman8

Farmer's daughter, digital marketer, Boilermaker, funny ppl enthusiast. @HeroConf & @SMX Speaker. @sengineland columnist. #ppc #paidsearch #digitalmarketing

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28
Are you holding your funnel accountable?
marketingland.comArticle
Are you holding your funnel accountable?
August, 17 2018
How to take advantage of strategic PPC audience targeting
marketingland.comArticle
How to take advantage of strategic PPC audience targeting
June, 29 2018
How to take advantage of strategic PPC audience targeting
searchengineland.comArticle
How to take advantage of strategic PPC audience targeting
June, 25 2018
Surefire tactics to get the most value out of budget-limited campaigns
searchengineland.comArticle
Surefire tactics to get the most value out of budget-limited campaigns
April, 27 2018
Optimizing for quality score is a best practice, except when it’s not. Here’s why.
searchengineland.comArticle
Optimizing for quality score is a best practice, except when it’s not. Here’s why.
February, 7 2018
Holiday marketing tips from a holiday shopper
marketingland.comArticle
Holiday marketing tips from a holiday shopper
December, 11 2017
The nitty-gritty paid search account health check: Part 2
searchengineland.comArticle
The nitty-gritty paid search account health check: Part 2
October, 23 2017
The nitty-gritty paid search account health check: Part 1
searchengineland.comArticle
The nitty-gritty paid search account health check: Part 1
October, 13 2017
Competitive analysis: Making your auction insights work for you
searchengineland.comArticle
Competitive analysis: Making your auction insights work for you
September, 15 2017
Bridging data and action: How to create killer reports
searchengineland.comArticle
Bridging data and action: How to create killer reports
August, 18 2017
The great big list of landing page tests to try
searchengineland.comArticle
The great big list of landing page tests to try
May, 2 2017
Getting the most bang for your buck: 11 CRO opportunities
searchengineland.comArticle
Getting the most bang for your buck: 11 CRO opportunities
March, 31 2017
Choosing an attribution model: When, not which
searchengineland.comArticle
Choosing an attribution model: When, not which
January, 6 2017
A step-by-step guide to developing your 2017 digital marketing strategy
marketingland.comArticle
A step-by-step guide to developing your 2017 digital marketing strategy
November, 11 2016
The ins and outs of keyword research
searchengineland.comArticle
The ins and outs of keyword research
October, 14 2016
Perfect your agency pitch: tips from an in-house marketer
marketingland.comArticle
Perfect your agency pitch: tips from an in-house marketer
July, 28 2016
SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch
searchengineland.comArticle
SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch
June, 30 2016
Share conversions and remarketing lists across paid search accounts
searchengineland.comArticle
Share conversions and remarketing lists across paid search accounts
May, 27 2016
Maximizing your mobile impact
searchengineland.comArticle
Maximizing your mobile impact
April, 29 2016
Getting The Most From Your Conference Experience
marketingland.comArticle
Getting The Most From Your Conference Experience
March, 4 2016
Are You Digging Deeply Enough Into Geographic Optimizations?
searchengineland.comArticle
Are You Digging Deeply Enough Into Geographic Optimizations?
February, 5 2016
Grabbing Those Last-Minute Holiday Sales
searchengineland.comArticle
Grabbing Those Last-Minute Holiday Sales
December, 11 2015
Using Paid Search To Bring Customers In-Store
searchengineland.comArticle
Using Paid Search To Bring Customers In-Store
November, 13 2015
4 Tips for Offloading a PPC Account
semrush.comArticle
4 Tips for Offloading a PPC Account
April, 29 2015
6 Tips For Maximizing Dynamic Search Ads
thesempost.comArticle
6 Tips For Maximizing Dynamic Search Ads
March, 30 2015
Are Dynamic Search Ads Right For You?
thesempost.comArticle
Are Dynamic Search Ads Right For You?
March, 23 2015
Case Study: Restructuring Shopping Campaigns To Improve Performance
thesempost.comArticle
Case Study: Restructuring Shopping Campaigns To Improve Performance
February, 10 2015
Restructuring PPC To Improve Performance by Geography: A Case Study
thesempost.comArticle
Restructuring PPC To Improve Performance by Geography: A Case Study
December, 18 2014
Authorship Stats
4Sites28Projects25,934Words
About
Amy (Hoffman) Bishop is a writer who has produced content for thesempost.com, semrush.com, and searchengineland.com
Key Phrases
Paid Search, Amy Bishop, Dynamic Search, Search Campaigns, Quality Score, Columnist Amy, Attribution Model, Remarketing Lists, Conversion Rate, Landing Page
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