Amy Bishop

cv/@hoffman8

Farmer's daughter, digital marketer, Boilermaker, funny ppl enthusiast. PPC freelancer. @HeroConf & @SMX Speaker. @sengineland @sejournal writer. #paidsearch

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Published Content

33
searchenginejournal.comArticle
How to Create a Paid Search Plan That Will Drive Results
January, 21 2019
searchenginejournal.comArticle
How to Analyze Audience Performance with Google Analytics
November, 19 2018
searchenginejournal.comArticle
Holiday PPC Strategy: 8 Steps to Drive Greater Profit This Year
November, 5 2018
searchengineland.comArticle
Spend less and get more with SEM targeting
November, 2 2018
searchengineland.comArticle
Implementing full-scale cross-channel attribution for enterprise companies
October, 22 2018
marketingland.comArticle
Are you holding your funnel accountable?
August, 17 2018
marketingland.comArticle
How to take advantage of strategic PPC audience targeting
June, 29 2018
searchengineland.comArticle
How to take advantage of strategic PPC audience targeting
June, 25 2018
searchengineland.comArticle
Surefire tactics to get the most value out of budget-limited campaigns
April, 27 2018
searchengineland.comArticle
Optimizing for quality score is a best practice, except when it’s not. Here’s why.
February, 7 2018
marketingland.comArticle
Holiday marketing tips from a holiday shopper
December, 11 2017
searchengineland.comArticle
The nitty-gritty paid search account health check: Part 2
October, 23 2017
searchengineland.comArticle
The nitty-gritty paid search account health check: Part 1
October, 13 2017
searchengineland.comArticle
Competitive analysis: Making your auction insights work for you
September, 15 2017
searchengineland.comArticle
Bridging data and action: How to create killer reports
August, 18 2017
searchengineland.comArticle
The great big list of landing page tests to try
May, 2 2017
searchengineland.comArticle
Getting the most bang for your buck: 11 CRO opportunities
March, 31 2017
searchengineland.comArticle
Choosing an attribution model: When, not which
January, 6 2017
marketingland.comArticle
A step-by-step guide to developing your 2017 digital marketing strategy
November, 11 2016
searchengineland.comArticle
The ins and outs of keyword research
October, 14 2016
marketingland.comArticle
Perfect your agency pitch: tips from an in-house marketer
July, 28 2016
searchengineland.comArticle
SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch
June, 30 2016
searchengineland.comArticle
Share conversions and remarketing lists across paid search accounts
May, 27 2016
searchengineland.comArticle
Maximizing your mobile impact
April, 29 2016
marketingland.comArticle
Getting The Most From Your Conference Experience
March, 4 2016
searchengineland.comArticle
Are You Digging Deeply Enough Into Geographic Optimizations?
February, 5 2016
searchengineland.comArticle
Grabbing Those Last-Minute Holiday Sales
December, 11 2015
searchengineland.comArticle
Using Paid Search To Bring Customers In-Store
November, 13 2015
semrush.comArticle
4 Tips for Offloading a PPC Account
April, 29 2015
thesempost.comArticle
6 Tips For Maximizing Dynamic Search Ads
March, 30 2015
thesempost.comArticle
Are Dynamic Search Ads Right For You?
March, 23 2015
thesempost.comArticle
Case Study: Restructuring Shopping Campaigns To Improve Performance
February, 10 2015
thesempost.comArticle
Restructuring PPC To Improve Performance by Geography: A Case Study
December, 18 2014
Authorship Stats
5Sites33Projects32,098Words
About
Amy Bishop is a writer who has produced content for thesempost.com, searchenginejournal.com, and semrush.com
Key Phrases
Paid Search, Google Analytics, Search Campaigns, Amy Bishop, Dynamic Search, Quality Score, Attribution Model, Columnist Amy, Great Way, Conversion Rate
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