Katie Richards

Senior reporter @glossyco. Marathoner. Lover of puppies. Previously @adweek, @businessinsider. @SyracuseU alum. * katie@glossy.co *

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Published Content

925
adweek.com
Article
Why This Telemedicine Company Won’t Be Using Pretty Packaging and Posed Models to Sell Birth Control
March, 19 2019
adweek.com
Article
Samsung’s Marketing Chief Officer Marc Mathieu Leaves Company After Nearly 4 Years
March, 13 2019
adweek.com
Article
Here’s How These 12 Brands Are Celebrating International Women’s Day in 2019
March, 8 2019
adweek.com
Article
What Does It Take to Be a Meaningful Brand in 2019?
March, 6 2019
adweek.com
Article
Chobani Is Dropping a Colorful Clothing Line for Its Kids Yogurt Brand
March, 4 2019
adweek.com
Article
As the Hemp-CBD Industry Booms, Here’s What Brands Need to Know About the Trend
March, 3 2019
adweek.com
Article
Nike Stock Takes a Hit After Duke Star Player Zion Williamson’s Shoe Splits on the Court
February, 21 2019
adweek.com
Article
Burberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down the Runway
February, 19 2019
adweek.com
Article
Why This Chocolate Company Is Proud of Using GMO-Friendly Ingredients
February, 14 2019
adweek.com
Article
CBD Sparkling Water Brand Recess Opened a Pop-up Oasis for Creatives
February, 13 2019
adweek.com
Article
SmartyPants Vitamins Never Tried to Be Cool—and That’s How It Found Success
February, 12 2019
adweek.com
Article
How Teaching Dog Agility Helps This Creative Director Excel
February, 4 2019
adweek.com
Article
How the Demise of Bud Light’s Bud Knight Came to Be in a Super Bowl Spot for HBO’s Game of Thrones
February, 4 2019
adweek.com
Article
Bud Light’s Savage Super Bowl Spot Calls Out Competitors That Use Corn Syrup
February, 3 2019
adweek.com
Article
How Skittles Merged Theater and Advertising to Create a Weirdly Wonderful Super Bowl Musical
February, 3 2019
adweek.com
Article
Audi’s Super Bowl Ad Will Bring Your Dreams Crashing Back Down to Earth, Touts Electric Car
February, 1 2019
adweek.com
Article
Having a Mercedes Gives This Guy the Power to Summon Ludacris in Its Super Bowl Ad
January, 31 2019
adweek.com
Article
Squarespace Is Sitting Out the Super Bowl This Year—But It’s Launching New Work Featuring Idris Elba
January, 30 2019
adweek.com
Article
Jack in the Box Is Here to Support Everyone Calling in Sick After the Super Bowl
January, 30 2019
adweek.com
Article
Christina Applegate Threatens to Break Some M&M’s Spokescandies Apart in Super Bowl Ad
January, 30 2019
adweek.com
Article
Doritos Added Chance the Rapper’s Hip-Hop Spice to a Backstreet Boys Classic in Its Super Bowl Ad
January, 29 2019
adweek.com
Article
What Tourism Australia Learned From Creating a Fake Dundee Movie That Promoted the Country
January, 27 2019
adweek.com
Article
Andy Warhol Inspired Coca-Cola’s Super Bowl Ad, Which Champions Diversity and Inclusion
January, 24 2019
adweek.com
Article
American Eagle Surrendered Creative Control for Its Latest Marketing Effort to Gen Z
January, 23 2019
adweek.com
Article
A-Rod and Mr. Peanut Do Some Serious Bonding in Planters’ Super Bowl Teaser
January, 23 2019
adweek.com
Article
Verizon Will Thank First Responders for Saving 12 NFL Stars in Its Super Bowl Spot
January, 18 2019
adweek.com
Article
Hear the Backstreet Boys Collaborate With Chance the Rapper in Doritos’ Super Bowl Teaser
January, 17 2019
adweek.com
Article
Ludacris Will Star in Mercedes-Benz’s Super Bowl Spot
January, 17 2019
adweek.com
Article
Burger King Trolls President Trump, Plus How More Brands Are Responding to the Government Shutdown
January, 15 2019
adweek.com
Article
Chief, an Exclusive Network for Powerful Women in Marketing and Media, Debuts in NYC
January, 15 2019
adweek.com
Article
For Bud Light, Even Announcing Ingredient and Nutrition Labels Is a Regal Affair
January, 11 2019
adweek.com
Article
The MTA Has Rejected Ads for Another Sexual Wellness Brand, Citing a Recent Change in Policy
January, 9 2019
adweek.com
Article
Audi Will Showcase Its E-tron Models With an ‘Electric’ 60-Second Super Bowl Spot
January, 4 2019
adweek.com
Article
Intuit Brand TurboTax Announces Its Return to the Super Bowl
January, 4 2019
adweek.com
Article
Equinox Uses Artful New Short Film to Reclaim Its Status as the Original Lifestyle Brand
January, 2 2019
adweek.com
Article
5 Major Brand Fails of 2018—and What Every Marketer Can Learn From Them
December, 19 2018
adweek.com
Article
Report Alleges Johnson & Johnson Withheld Information About Trace Amounts of Asbestos in Baby Powder for Decades
December, 14 2018
adweek.com
Article
Facebook Opens One-Day NYC Pop-up to Talk to Users About Data and Privacy Settings
December, 13 2018
adweek.com
Article
The Madison Square Garden Company Hires Former Hilton CMO to Lead Marketing Team
December, 12 2018
adweek.com
Article
Barnes & Noble Promotes Booksellers Over Algorithms to Get Shoppers In Stores
December, 10 2018
adweek.com
Article
Bud Light Brings Its Love of Music and Sports Together With a Super Bowl Music Festival
December, 7 2018
adweek.com
Article
Budweiser Placed These Billboards Outside Competitors’ Offices to Celebrate the End of Prohibition
December, 6 2018
adweek.com
Article
After 35 Years, Unilever CMO Keith Weed Will Retire in 2019
December, 6 2018
adweek.com
Article
This Shop’s Name Is an Ode to the New York Public School System
December, 4 2018
adweek.com
Article
Squarespace’s Brand Refresh Was Inspired by the Energy, Movement and Grit of New York City
December, 3 2018
adweek.com
Article
Unilever CEO Paul Polman Is Retiring After 10 Years With the Brand
November, 29 2018
adweek.com
Article
NBA CMO Pam El Announces Plans to Retire at the End of 2018
November, 28 2018
adweek.com
Article
Spotify Unearths More Weird, Wonderful Data About Your Playlists and Listening Habits
November, 28 2018
adweek.com
Article
Schick Hydro and Kevin Love Want to Reclaim the Phrase ‘Locker Room Talk’
November, 27 2018
adweek.com
Article
What It’s Like to Work With the Design Shops Behind Some of the Hottest Challenger Brands
November, 20 2018
Authorship Stats
2Sites925Projects409,201Words
About
Katie Richards is a writer who has produced content for businessinsider.com and adweek.com
Key Phrases
Super Bowl, Bud Light, Social Media, Big Game, Bowl Liii, Papa John, Bowl Spot, Creative Director, York City, Gin Lane
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