Lucia Moses

Media/adv at Business Insider. Ex Digiday, Adweek. 917.209.8549 lmoses@businessinsider.com businessinsider.com/author/lucia-m…

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Published Content

1133
businessinsider.com
Article
The death of TV ads; Amazon's ad problem; Frito-Lay regroups
September 24th, 2019
businessinsider.com
Article
Bloomberg News just announced a slew of changes, showing where the company is placing its bets
September 20th, 2019
businessinsider.com
Article
IAC's Dotdash got profitable by shunning the sexier parts of digital media, and now it's applying that playbook to online beauty
September 20th, 2019
businessinsider.com
Article
BuzzFeed, which laid off 15% of its staff earlier this year, has made a big new hire to grow its news business
September 19th, 2019
businessinsider.com
Article
High-profile news startup Axios is targeting giant companies with a new service that could put it in competition with Facebook and LinkedIn
September 17th, 2019
businessinsider.com
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Insiders say once-buzzy Quartz is on track to lose money again this year as it faces a subscription shortfall
September 12th, 2019
businessinsider.com
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An ad tech firm says it created a new ad format to help publishers like Bloomberg and Vox Media survive the duopoly — and it’s performing five times better
September 11th, 2019
businessinsider.com
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Group Nine Media secures $50 million in new funding after shaking up its sales leadership to jumpstart its revenue
September 9th, 2019
businessinsider.com
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Comcast's investment arm is launching an incubator to find the next direct-to-consumer unicorn
September 5th, 2019
businessinsider.com
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Comcast Ventures has a plan to get a higher return on its investments like unicorns Away and Hippo
September 3rd, 2019
businessinsider.com
Article
The Information has hired a new head of ad sales as it looks to double its business team to chase advertisers as well as subscribers
September 3rd, 2019
businessinsider.com
Article
The Information's business ambitions, Oatly's unlikely rise, YouTube's double-edged sword
September 3rd, 2019
businessinsider.com
Article
Vice Media shuffles leadership at its agency as another key exec heads for the exit
August 26th, 2019
businessinsider.com
Article
Ev Williams' Medium has hired a veteran publishing exec as it seeks to grow paid subscriptions, stirring speculation it's trying to take on Apple News
August 23rd, 2019
businessinsider.com
Article
Facebook is looking for journalists with 'excellent news judgment' to run its forthcoming news section
August 20th, 2019
businessinsider.com
Article
Advertisers have been grappling for alternatives ahead of Facebook's 'clear-history' tool that could limit one of its most powerful targeting tools
August 20th, 2019
businessinsider.com
Article
Facebook is hiring a team of journalists to staff its news tab, but will rely mostly on algorithms
August 20th, 2019
businessinsider.com
Article
Nanigans hangs a for-sale sign, Viacom joins CBS, Facebook preps its news tab
August 20th, 2019
businessinsider.com
Article
Facebook is launching a dedicated news tab today and will pay some publishers $3 million a year to participate — here's everything we know
August 9th, 2019
businessinsider.com
Article
Facebook is building a news tab and keeps referencing Apple News in private talks with publishers
August 9th, 2019
businessinsider.com
Article
Buzzy news startup Axios made 3 key hires to help lead the company's expansion to subscriptions
August 8th, 2019
businessinsider.com
Article
PR agencies are beefing up their data services to keep consulting firms like Deloitte and Accenture from eating their lunch
August 6th, 2019
businessinsider.com
Article
Challenger brands upend agencies, marketing's rising stars, and how to make $50,000 on a YouTube video
August 6th, 2019
businessinsider.com
Article
Joe Marchese has been saying for years that advertising is broken. Now he's creating a new holding company, Attention Capital, to fix it.
August 5th, 2019
businessinsider.com
Article
Best Western is using AI to personalize ads, and the results are crushing the industry average
July 31st, 2019
businessinsider.com
Article
Vice Media exits, AT&T's Xandr pitch deck, how to make $150 million by fighting Facebook and Google
July 30th, 2019
businessinsider.com
Article
4 top execs have left Vice Media's ad agency in the past few months
July 30th, 2019
businessinsider.com
Article
Refinery29 is in talks to combine with Vice Media. Sources say its finances are so tight it needs to do a deal soon.
July 30th, 2019
businessinsider.com
Article
Consumers are tuning out ads more than ever. Big brands are betting AI can help them break through with better targeting and personalization.
July 29th, 2019
businessinsider.com
Article
Ad experts break down what sweeping privacy changes could mean for Facebook's $55 billion advertising business
July 24th, 2019
businessinsider.com
Article
Instagram Stories is surging, but a measurement firm found most brands are using it wrong
July 24th, 2019
businessinsider.com
Article
Netflix lost 126,000 subscribers in the US this past quarter — help us learn why
July 18th, 2019
businessinsider.com
Article
Half of Americans have shifted their shopping in one key way — and marketers are way behind
July 15th, 2019
businessinsider.com
Article
IBM has spun off IBM Watson Marketing into a new company, Acoustic, and it could be bad news for Adobe, Oracle, and Salesforce
July 15th, 2019
businessinsider.com
Article
Investors from Comcast Ventures, Lightspeed, and others name 11 hot media companies they think will blow up this year
July 15th, 2019
businessinsider.com
Article
The people behind Facebook's ad machine, LaCroix fizzles, Brat hunts for brand deals
July 9th, 2019
businessinsider.com
Article
Facebook's secret weapon in digital advertising isn't what you think, according to a new report
July 8th, 2019
businessinsider.com
Article
IBM takes on Salesforce and others, Apple News Plus changes, and Chipotle stops apologizing
July 2nd, 2019
businessinsider.com
Article
Apple's new subscription bundle, Apple News Plus, is key to its revenue growth, but it's off to a slow start, publishing execs say
July 1st, 2019
businessinsider.com
Article
Inside Netflix's marketing, Amazon's hiring spree, and a Twitter scoop
June 25th, 2019
businessinsider.com
Article
A new alliance including Facebook and Unilever formed to curb bad content online has some in the ad world nervous and confused
June 20th, 2019
businessinsider.com
Article
Angst at Cannes, P&G embraces cause marketing, and Gary Vaynerchuk vs. the holding companies
June 18th, 2019
businessinsider.com
Article
Rumors keep swirling about a Group Nine and Refinery29 merger, but pulling it off would rough for everyone
June 15th, 2019
businessinsider.com
Article
VaynerMedia CEO Gary Vaynerchuk says his bootstrapped digital media company is generating more than $130 million and is coming for WPP and Omnicom — with no
June 13th, 2019
businessinsider.com
Article
CNN explains why it's pulling its high-performing Anderson Cooper news show off Facebook Watch
June 12th, 2019
businessinsider.com
Article
The most innovative CMOs, streaming's winners and losers, emotional-based ad targeting
June 11th, 2019
businessinsider.com
Article
The New York Times says it's getting ads to perform 40% better by targeting people based on emotion
June 7th, 2019
businessinsider.com
Article
The way a hyper-local news article went viral on Facebook shows that even legitimate news has the potential to mislead readers on social media
June 6th, 2019
businessinsider.com
Article
Oreo maker Mondelez's CEO is rejecting ad agencies' normal pricing and pushing for them to have some skin in the game
June 5th, 2019
businessinsider.com
Article
Foursquare's pivot, Mondelez's challenge to agencies, Instagram's pitch to advertisers
June 4th, 2019
Authorship Stats
3Sites1,133Projects786,503Words
About
Lucia Moses is a writer who has produced content for businessinsider.com, digiday.com, and digiday.com
Key Phrases
York Times, Digital Media, Business Insider, Media Companies, Comcast Ventures, Wall Street, Vice Media, Street Journal, Washington Post, Told Business
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