Michele Linn

Marketer. Speaker. Blogger. Former head of editorial @cmicontent. Believer in original research that combines compelling story + data + strategy

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Published Content

137
How to Plan a Year’s Worth of Content With One Original Research Survey
contentmarketinginstitute.comArticle
How to Plan a Year’s Worth of Content With One Original Research Survey
August, 1 2018
Your Editorial Calendar is Not Your Content Marketing Strategy
contentmarketinginstitute.comArticle
Your Editorial Calendar is Not Your Content Marketing Strategy
July, 16 2018
10 (Mostly) Quick Wins to Steal for Your Original Research Project
contentmarketinginstitute.comArticle
10 (Mostly) Quick Wins to Steal for Your Original Research Project
April, 25 2018
3 Aha Moments to Improve Your Content Marketing in 2018
contentmarketinginstitute.comArticle
3 Aha Moments to Improve Your Content Marketing in 2018
January, 1 2018
An Easy-to-Apply Framework to Build Your Content Marketing Team
contentmarketinginstitute.comArticle
An Easy-to-Apply Framework to Build Your Content Marketing Team
November, 13 2017
14 Skills for New, Growing, & Mature Content Marketing Programs
contentmarketinginstitute.comArticle
14 Skills for New, Growing, & Mature Content Marketing Programs
November, 9 2017
4 Ways to Shift Your Thinking to Truly Focus on Your Audience
contentmarketinginstitute.comArticle
4 Ways to Shift Your Thinking to Truly Focus on Your Audience
November, 5 2017
How to Explain Content Marketing to Anyone
contentmarketinginstitute.comArticle
How to Explain Content Marketing to Anyone
July, 30 2017
How Content Influences the Purchasing Process
contentmarketinginstitute.comArticle
How Content Influences the Purchasing Process
July, 27 2017
10 Most Common Content Marketing Questions
contentmarketinginstitute.comArticle
10 Most Common Content Marketing Questions
July, 17 2017
How to Make Your Content Efforts More Scalable [New Research]
contentmarketinginstitute.comArticle
How to Make Your Content Efforts More Scalable [New Research]
July, 13 2017
7 Ideas to Focus on Content Team Productivity
contentmarketinginstitute.comArticle
7 Ideas to Focus on Content Team Productivity
July, 4 2017
17 No-Cost Ways Writers Can Extend Reach of Their Editorial
contentmarketinginstitute.comArticle
17 No-Cost Ways Writers Can Extend Reach of Their Editorial
June, 28 2017
5 Editorial Experiments You May Want to Try
contentmarketinginstitute.comArticle
5 Editorial Experiments You May Want to Try
June, 12 2017
7 Ways to Stop Flailing with Your Content Marketing in 2017
contentmarketinginstitute.comArticle
7 Ways to Stop Flailing with Your Content Marketing in 2017
May, 24 2017
Editorial Calendar: It's Not Your Content Marketing Strategy
contentmarketinginstitute.comArticle
Editorial Calendar: It's Not Your Content Marketing Strategy
May, 5 2017
23 Quotes to Inspire Your Content Marketing and the Difference You Can Make
contentmarketinginstitute.comArticle
23 Quotes to Inspire Your Content Marketing and the Difference You Can Make
April, 26 2017
What Do Innovative Companies Do Differently? 5 Examples for Marketers
contentmarketinginstitute.comArticle
What Do Innovative Companies Do Differently? 5 Examples for Marketers
April, 4 2017
Where Should You Spend Time on Your Website? 5 Data-Driven Opportunities
contentmarketinginstitute.comArticle
Where Should You Spend Time on Your Website? 5 Data-Driven Opportunities
March, 21 2017
How to Give Your Best Blog Posts New Life
contentmarketinginstitute.comArticle
How to Give Your Best Blog Posts New Life
March, 10 2017
4 Google Analytics Reports Every Content Marketer Needs
contentmarketinginstitute.comArticle
4 Google Analytics Reports Every Content Marketer Needs
March, 3 2017
How to Give Meaning to Your Content
contentmarketinginstitute.comArticle
How to Give Meaning to Your Content
February, 27 2017
Elevate Your Marketing Career: 5 Ways to Invest in You
contentmarketinginstitute.comArticle
Elevate Your Marketing Career: 5 Ways to Invest in You
February, 22 2017
7 Productivity Killers for Marketers and How to Fix Them
contentmarketinginstitute.comArticle
7 Productivity Killers for Marketers and How to Fix Them
February, 8 2017
Unsolicited Advice: 6 Letters Every Content Marketer Needs to Read
contentmarketinginstitute.comArticle
Unsolicited Advice: 6 Letters Every Content Marketer Needs to Read
January, 1 2017
6 Stolen Content Marketing Ideas from the Top Marketers of 2016
contentmarketinginstitute.comArticle
6 Stolen Content Marketing Ideas from the Top Marketers of 2016
December, 28 2016
Get Control of Your Content Marketing Ideas So You Can Take Action
contentmarketinginstitute.comArticle
Get Control of Your Content Marketing Ideas So You Can Take Action
November, 30 2016
9 Definitions: How Content Marketing Works Within Marketing
contentmarketinginstitute.comArticle
9 Definitions: How Content Marketing Works Within Marketing
November, 8 2016
The One Content Marketing Question You Need to Ask (That May Scare You)
contentmarketinginstitute.comArticle
The One Content Marketing Question You Need to Ask (That May Scare You)
October, 31 2016
Content Essentials: A Template and Step-by-Step Guide
contentmarketinginstitute.comArticle
Content Essentials: A Template and Step-by-Step Guide
October, 25 2016
How to Measure Your Content Marketing
contentmarketinginstitute.comArticle
How to Measure Your Content Marketing
October, 9 2016
A Template to Simplify Your Editorial Reporting
contentmarketinginstitute.comArticle
A Template to Simplify Your Editorial Reporting
July, 3 2016
7 SEO and Content Marketing Lessons: Rand Fishkin, Whiteboard Fridays
contentmarketinginstitute.comArticle
7 SEO and Content Marketing Lessons: Rand Fishkin, Whiteboard Fridays
June, 26 2016
10 Content Strategy Practices That Will Make You a Better Marketer in 2016
contentmarketinginstitute.comArticle
10 Content Strategy Practices That Will Make You a Better Marketer in 2016
June, 2 2016
What Should Your Content Marketing Priorities Be?
contentmarketinginstitute.comArticle
What Should Your Content Marketing Priorities Be?
May, 29 2016
How to Make the Leap from Product Marketing to Content Marketing
contentmarketinginstitute.comArticle
How to Make the Leap from Product Marketing to Content Marketing
March, 27 2016
3 Ways to Use Transparency in Content to Cut Through the Noise
contentmarketinginstitute.comArticle
3 Ways to Use Transparency in Content to Cut Through the Noise
March, 1 2016
Your Brand Needs a Point of View, But Do You?
contentmarketinginstitute.comArticle
Your Brand Needs a Point of View, But Do You?
February, 12 2016
Focus Your Marketing: Define Your 3(ish) Critical Words
contentmarketinginstitute.comArticle
Focus Your Marketing: Define Your 3(ish) Critical Words
January, 21 2016
Become a More Effective Marketer in 2016: 5 Questions to Answer
contentmarketinginstitute.comArticle
Become a More Effective Marketer in 2016: 5 Questions to Answer
January, 1 2016
7 Stolen Content Marketing Ideas You Can Use Today
contentmarketinginstitute.comArticle
7 Stolen Content Marketing Ideas You Can Use Today
December, 28 2015
3 (Easy) Ways to Truly Surprise Your Audience
contentmarketinginstitute.comArticle
3 (Easy) Ways to Truly Surprise Your Audience
December, 4 2015
A 4-Step Approach to Create Content That Hits the Mark
contentmarketinginstitute.comArticle
A 4-Step Approach to Create Content That Hits the Mark
November, 27 2015
Marketing Meetings: Keep Them Productive, Not Soul-Sucking
contentmarketinginstitute.comArticle
Marketing Meetings: Keep Them Productive, Not Soul-Sucking
November, 20 2015
Strong Writing Skills: 2016 Priority (and Hiring Tips)
contentmarketinginstitute.comArticle
Strong Writing Skills: 2016 Priority (and Hiring Tips)
November, 6 2015
One Obvious Reason Why Content Marketers Are Not Feeling Effective
contentmarketinginstitute.comArticle
One Obvious Reason Why Content Marketers Are Not Feeling Effective
October, 30 2015
The One Brief Statement That Will Refine Your Content Marketing
contentmarketinginstitute.comArticle
The One Brief Statement That Will Refine Your Content Marketing
October, 23 2015
Content Reuse: Behind the Scenes With CMI
contentmarketinginstitute.comArticle
Content Reuse: Behind the Scenes With CMI
October, 22 2015
Metadata 101 for Content Marketers: Your Questions Answered
contentmarketinginstitute.comArticle
Metadata 101 for Content Marketers: Your Questions Answered
October, 2 2015
How to Get the Right Content to the Right People at the Right Time: A Look at This American Life
contentmarketinginstitute.comArticle
How to Get the Right Content to the Right People at the Right Time: A Look at This American Life
September, 7 2015
Authorship Stats
2Sites137Projects139,920Words
About
Michele Linn is a writer who has produced content for contentmarketinginstitute.com and contentmarketinginstitute.com
Key Phrases
Content Marketing, Marketing Strategy, Content Marketers, Content Strategy, Marketing Institute, Social Media, Intelligent Content, B 2 B Marketers, Documented Content, Joe Pulizzi
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