Michelle Castillo

Senior reporter @cheddar, covering advertising and media during the digital age. Formerly @CNBC Digital. All opinions are my own michelle.castillo@cheddar.com

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Published Content

941
cnbc.com
Article
Niche services are taking on Netflix and Amazon by going after sci-fi fans and Broadway lovers
December, 27 2018
cnbc.com
Article
Marijuana and CBD companies can't advertise on Facebook and Google, so they're getting creative
December, 13 2018
cnbc.com
Article
You can now watch 'Buffy,' 'Angel' and 'Firefly' on Facebook
November, 30 2018
cnbc.com
Article
Apple signs deal with Oscar-winning production company to make original movies
November, 15 2018
cnbc.com
Article
Snap's vice president of content Nick Bell is leaving the company
November, 12 2018
cnbc.com
Article
Actor Edward Norton is trying to change how the TV industry measures viewership
November, 9 2018
cnbc.com
Article
Satanic Temple sues Netflix for $150 million for using statue of demon god in 'Sabrina'
November, 8 2018
cnbc.com
Article
Roku plans to shake up how customers watch video, and it could help the company earn more ad dollars
November, 7 2018
cnbc.com
Article
Trump is open to working with Democrats in regulating social media companies like Facebook, Twitter
November, 7 2018
cnbc.com
Article
Mark Zuckerberg: Apple is Facebook's 'biggest competitor by far' in messaging
October, 30 2018
cnbc.com
Article
Snap poaches new chief business officer from Amazon, where she oversaw ad sales
October, 24 2018
cnbc.com
Article
How this 19-year-old Gen Z expert is helping Intuit and LinkedIn recruit post-millennials
October, 19 2018
cnbc.com
Article
Geopolitical concerns and higher interest rates led GroupM to lower ad spending projections for 2019
October, 18 2018
cnbc.com
Article
Netflix surges after crushing earnings
October, 16 2018
cnbc.com
Article
Early Facebook exec Sean Parker: Working on health tech is 'refreshing' after internet 'monoculture'
October, 15 2018
cnbc.com
Article
How '90s stars like Tia Mowry are having a comeback with shows on Facebook and YouTube
October, 12 2018
cnbc.com
Article
Amazon's IMDb will announce this week a new free video service to compete for TV ad dollars
October, 1 2018
cnbc.com
Article
Facebook hack was 'sophisticated' and required attackers to understand 'three different bugs'
October, 1 2018
cnbc.com
Article
Facebook settles virtual reality lawsuit with ZeniMax over theft of company secrets
September, 26 2018
cnbc.com
Article
Some advertisers are moving half of their search budget from Google to Amazon: Ad industry sources
September, 20 2018
cnbc.com
Article
As MeToo storms the world, some men are responding by grouping together to talk about their emotions
September, 14 2018
cnbc.com
Article
CBS: '60 Minutes' executive Jeff Fager is out because of violating policy
September, 12 2018
cnbc.com
Article
Teaching 'Stairway to Heaven' on YouTube earns this guitar instructor six figures annually
September, 7 2018
cnbc.com
Article
Elon Musk may have violated Tesla's business conduct policy by smoking weed
September, 7 2018
cnbc.com
Article
Twitter is 'toxic' for advertisers, Citron Research says
September, 5 2018
cnbc.com
Article
Twitter stock soars after strong earnings beat
September, 5 2018
cnbc.com
Article
How National Enquirer's parent company, American Media, is involved in the Michael Cohen case
August, 24 2018
cnbc.com
Article
Facebook names HP's Antonio Lucio as its new chief marketing officer
August, 23 2018
cnbc.com
Article
Facebook security breach allowed hackers to control the accounts of up to 50 million users
August, 21 2018
cnbc.com
Article
Professional cornhole has turned a tailgating game into a hit TV sport – and it's expanding globally
August, 17 2018
cnbc.com
Article
Apple is getting a new show from the stars of 'It's Always Sunny in Philadelphia'
August, 9 2018
cnbc.com
Article
Cave explorer Elon Musk called a 'pedo guy' is preparing a lawsuit
August, 7 2018
cnbc.com
Article
Snap shares fall after declining user numbers, lower revenue guidance
August, 7 2018
cnbc.com
Article
Disney's new Netflix rival will be called Disney+ and launch late 2019
August, 7 2018
cnbc.com
Article
Facebook says social video watching will set it apart from Netflix and YouTube
August, 3 2018
cnbc.com
Article
Apple just explained why it’s going to make original TV shows
August, 1 2018
cnbc.com
Article
Facebook says it's getting close to yanking several Alex Jone InfoWars pages
July, 27 2018
cnbc.com
Article
Twitter shares drop more than 20 percent after reporting declining monthly active users
July, 27 2018
cnbc.com
Article
Don't give up on Facebook: It still has cards to play, including Asia, Instagram and messaging
July, 26 2018
cnbc.com
Article
Facebook plunges more than 17 percent on revenue miss and projected slowdown
July, 25 2018
cnbc.com
Article
Pinterest's head of engineering leaves for scooter company Lime
July, 24 2018
cnbc.com
Article
Netflix plummets after missing big on subscriber growth
July, 16 2018
cnbc.com
Article
Facebook takes on YouTube with more video advertising options
July, 11 2018
cnbc.com
Article
Alexa may be better at selling you things, but Google is more likely to understand, says ad industry
July, 6 2018
cnbc.com
Article
Sorry Drake, you can't hype your way into song of the summer
July, 3 2018
cnbc.com
Article
Google just rebranded its $100 billion advertising business because the desktop is dying
June, 27 2018
cnbc.com
Article
Many companies at Cannes Lions had yachts, but Google, Facebook, Spotify and Twitter have beaches
June, 23 2018
cnbc.com
Article
Netflix reportedly encourages execs to widely explain why they fire people
June, 19 2018
cnbc.com
Article
No one is opening those emails about privacy updates, and it's a nightmare for this $22B industry
June, 15 2018
cnbc.com
Article
Instagram expects New York to house up to half its engineers — eventually
June, 8 2018
Authorship Stats
3Sites941Projects340,975Words
About
Michelle Castillo is a writer who has produced content for cnbc.com and theweek.com
Key Phrases
Mark Zuckerberg, New York, Social Media, Active Users, Media Companies, Daily Active, Ceo Mark, Data Privacy, Streaming Service, Earnings Report
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