Tanya Dua

Senior advertising reporter @businessinsider, @columbiajourn '14 grad. DMs open. Email: tdua@businessinsider.com, Signal/Confide: 646-702-2530

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1237
businessinsider.com
Article
Consulting firms are encroaching on the advertising business. Here's why Burger King's top marketing exec doesn't buy into the consulting firm hype.
April, 19 2019
businessinsider.com
Article
'You carve out lanes of responsibility': How Dunkin' gets its agency, consulting and tech partners to work together
April, 18 2019
businessinsider.com
Article
Google's Waze wants more outdoor advertising dollars. Here are pitch decks it is using to sell itself as a complement to out-of-home ads.
April, 17 2019
businessinsider.com
Article
P&G has overhauled how it works with agencies, reducing media waste by 20% and saving upwards of $1 billion in agency and production fees
April, 11 2019
businessinsider.com
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Accenture Interactive just bought Droga5, right after a top exec at the firm said it's 'just getting started' in its plan to disrupt advertising
April, 3 2019
businessinsider.com
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DoubleVerify is the latest to give marketers a way to ensure brand safety in apps, but the industry still has its work cut out for it
April, 2 2019
businessinsider.com
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Liberty Mutual slashed its agency costs 30% by bringing 80% of its creative work in-house
April, 1 2019
businessinsider.com
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Mastercard's CMO reveals how the brand uses data to inform its marketing, stays culturally relevant, and holds Facebook and Google accountable
March, 26 2019
businessinsider.com
Article
Seeking nominations for the most innovative chief marketing officers in the world 2019
March, 25 2019
businessinsider.com
Article
Big brands including Mastercard, Visa, and Pandora are all trying to conquer sonic branding, the latest frontier in digital advertising
March, 22 2019
businessinsider.com
Article
Ad agencies say consulting firms never actually produce work for clients. Here's how Accenture Interactive is proving them wrong.
March, 21 2019
businessinsider.com
Article
'It helps Facebook further fortify its walled garden': Instagram is testing in-app checkout to make shopping more seamless, but experts say it has a bigger
March, 21 2019
businessinsider.com
Article
Media agencies are under massive pressure to reinvent themselves — here's how the biggest ones including Assembly and Dentsu X are evolving to meet clients'
March, 14 2019
businessinsider.com
Article
'Our value proposition goes beyond the Amazons and Nikes of the world': Snap is going on the charm offensive with a splashy presence at SXSW
March, 12 2019
businessinsider.com
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Instagram's co-founders slam Elizabeth Warren's proposal to break up tech giants at SXSW, saying it is not 'nuanced'
March, 11 2019
businessinsider.com
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Instagram co-founder Kevin Systrom says Instagram losing autonomy under Facebook is actually a testament to its success
March, 11 2019
businessinsider.com
Article
HBO brought the medieval fantasy world of Westeros to life at SXSW to tout the final season of 'Game of Thrones.' Take an exclusive look inside
March, 9 2019
businessinsider.com
Article
Former Starbucks CEO Howard Schultz warned at SXSW that Donald Trump might win again if he competes with a progressive candidate like Bernie Sanders
March, 9 2019
businessinsider.com
Article
'They should all be worried': Google's move to bring shoppable ads to image searches should terrify Amazon, Instagram, and Pinterest
March, 7 2019
businessinsider.com
Article
Dick's Sporting Goods used Facebook to automatically serve different ads to different people — driving $10 million in incremental sales during the holiday
March, 4 2019
businessinsider.com
Article
Cult fitness brand Orangetheory will unveil a partnership with Apple this year
March, 1 2019
businessinsider.com
Article
Disruptor brands are challenging big incumbent brands. Here's how Pedigree's parent company is fighting back.
March, 1 2019
businessinsider.com
Article
From turntable boxes to 'Game of Thrones'-themed cookies: How Oreo stays relevant despite changing consumer preferences
February, 28 2019
businessinsider.com
Article
How T-Mobile's Super Bowl ad ended up helping Taco Bell break its one-day sales record
February, 28 2019
businessinsider.com
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How a high-flying media executive with a $1 million annual paycheck and big plans to revamp the LA Times found himself out of a job after 5 months
February, 27 2019
businessinsider.com
Article
Media executive Ross Levinsohn speaks for the first time about a #MeToo exposé, says it 'weaponized' the movement against him
February, 27 2019
businessinsider.com
Article
'It gets tiring': Cannabis retailer MedMen's marketing chief talks about the challenges of marketing marijuana and why education is a key pillar of its strategy
February, 26 2019
businessinsider.com
Article
Digital now makes up the majority of marketers' ad spending, and Amazon is poised to win big as it eats into Google's share
February, 20 2019
businessinsider.com
Article
Big brands like Kimberly-Clark, Kellogg's, and Nestlé are tapping into this machine-learning startup to help them crack Amazon
February, 14 2019
businessinsider.com
Article
Everything we know so far about Verishop, former Snap chief strategy officer Imran Khan's new e-commerce startup that aims to take on Amazon
February, 11 2019
businessinsider.com
Article
Snap is on the rebound after a blockbuster quarter built on ad sales. Here's a breakdown of how advertisers are spending on the platform.
February, 6 2019
businessinsider.com
Article
Snap's former chief strategy officer, Imran Khan, makes a key hire for his online-shopping startup
February, 5 2019
businessinsider.com
Article
The best and worst Super Bowl 2019 commercials
February, 4 2019
businessinsider.com
Article
HBO used Game of Thrones to hijack Bud Light's Super Bowl ad, but it may not have had the impact it expected
February, 3 2019
businessinsider.com
Article
Skittles put up a one-day only Broadway musical with actor Michael C. Hall as the lead instead of buying a $5 million Super Bowl ad — here's an exclusive look
February, 3 2019
businessinsider.com
Article
Here's the full list of all the Super Bowl commercials that ran this year
February, 3 2019
businessinsider.com
Article
Here are the 10 buzziest commercials going into Super Bowl 2019
February, 1 2019
businessinsider.com
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We chatted with a veteran ad director with more than 80 Super Bowl commercials under his belt. Here's why he thinks Super Bowl ads today 'stink.'
January, 31 2019
businessinsider.com
Article
Hulu is testing a static ad experience with Charmin and Coca-Cola that appears when users press pause — and it is designed to be unobtrusive
January, 31 2019
businessinsider.com
Article
These are the most unforgettable Super Bowl commercials of all time
January, 27 2019
businessinsider.com
Article
With a new video division, Group Nine's NowThis is betting big on original shows across social, streaming, and OTT platforms
January, 22 2019
businessinsider.com
Article
Snap's 'infamous' head of HR is the latest executive to leave the company
January, 14 2019
businessinsider.com
Article
DTC brands are shaking up retail by providing great customer experience — here's how big brands like Mastercard and MetLife are fighting back
January, 14 2019
businessinsider.com
Article
Another key Snap exec is leaving the company
January, 3 2019
businessinsider.com
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'When was the last time an ad transformed a business?': Deloitte Digital's Andy Main on why consultancies will prevail over ad agencies
January, 3 2019
businessinsider.com
Article
The 10 best ads of 2018
December, 27 2018
businessinsider.com
Article
The worst ads of 2018
December, 27 2018
businessinsider.com
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Sir Martin Sorrell says the holding companies will survive, but there will be more consolidation
December, 27 2018
businessinsider.com
Article
What you need to know in advertising today
December, 21 2018
businessinsider.com
Article
Meet the rising stars of Madison Avenue
December, 19 2018
Authorship Stats
2Sites1,237Projects698,294Words
About
Tanya Dua is a writer who has produced content for businessinsider.com, thisisinsider.com, and digiday.com
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Business Insider, Advertising Today, Super Bowl, Told Business, New York, Accenture Interactive, Big Brands, Media Agencies, Consulting Firms, Social Media
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