Tanya Dua

Senior advertising reporter @businessinsider, @columbiajourn '14 grad. DMs open. Email: tdua@businessinsider.com, Signal/Confide: 646-702-2530

Categories
N/A
Content Types
N/A
More Information
Location|Languages
Publications
N/A

Published Content

1267
businessinsider.com
Article
Direct-to-consumer brands like Casper, FabFitFun, and Peloton are turning to scientific testing to find out which ads are a waste of money
July, 19 2019
businessinsider.com
Article
145-year-old home security company ADT is trying to ditch its ‘dinosaur’ image by taking its media-buying in-house
July, 18 2019
businessinsider.com
Article
Airbnb's former CMO left his high-profile job to help tech brands like Pinterest and Uber find their purpose — and his consultancy is on track to make $8
July, 11 2019
businessinsider.com
Article
Direct-to-consumer brands and other retailers are mining Facebook Groups to get ideas for new products
July, 3 2019
businessinsider.com
Article
LaCroix's retro branding and word-of-mouth marketing catapulted it to the top. But it also exacerbated the crisis it faces today, experts say.
July, 3 2019
businessinsider.com
Article
Anheuser-Busch InBev's marketing chief makes the case for diversifying its portfolio and says it will trim its use of agencies as it prioritizes performance
June, 26 2019
businessinsider.com
Article
S4's Sir Martin Sorrell is calling time on the ad agency holding company model, and thinks that big players like WPP and Publicis should go private
June, 26 2019
businessinsider.com
Article
Advertising as we know it is about to change. Here's how marketers including Chipotle, L'Oréal and Marriott are bracing for an increasingly privacy-conscious
June, 21 2019
businessinsider.com
Article
Brands are freaking out about regulators and tech players clamping down on targeting. Here's how L'Oréal has found a way around that.
June, 20 2019
businessinsider.com
Article
Jeffrey Katzenberg's Quibi has won deals from big brands like P&G and Anheuser-Busch for the streaming platform
June, 19 2019
businessinsider.com
Article
Increasing fragmentation, measuring results: The biggest business challenges on the minds of the CMOs of Hulu, Taco Bell and Carbon at Cannes
June, 18 2019
businessinsider.com
Article
Former Snap CSO Imran Khan has launched his new e-commerce startup Verishop, which industry experts say can solve for some of Amazon's key weaknesses
June, 18 2019
businessinsider.com
Article
Facebook's marketing chief Antonio Lucio talks about how he plans to fix the dented brand, why he's using agencies for the first time, and what it's like to
June, 17 2019
businessinsider.com
Article
Facebook's Carolyn Everson says that advertisers should focus on its massive reach instead of narrowly targeting consumers
June, 17 2019
businessinsider.com
Article
Consumers are avoiding ads more than ever, so P&G is striking creative partnerships with big names like John Legend and Arianna Huffington
June, 16 2019
businessinsider.com
Article
The 25 most innovative CMOs in the world in 2019
June, 12 2019
businessinsider.com
Article
Hershey's bet on in-housing is yielding sweet results, with overhead costs down 25%, output up fivefold and over $4 million saved in agency fees
June, 12 2019
businessinsider.com
Article
Apple's new single-sign-on feature has advertisers quaking over the marketing implications
June, 5 2019
businessinsider.com
Article
Popular direct-to-consumer brands like Brooklinen, Curology, and MeUndies are flocking to Story Ads on Snapchat Discover as Instagram gets crowded and pricier
May, 22 2019
businessinsider.com
Article
Facebook is reorganizing its products team, bringing ads and free products for businesses under one umbrella
May, 22 2019
businessinsider.com
Article
After a string of acquisitions including Droga5, an Accenture Interactive exec says 'It's time to put the checkbook away'
May, 15 2019
businessinsider.com
Article
Former Unilever chief marketing officer Keith Weed embarks on his second act with an investment in influencer tech startup Tribe
May, 14 2019
businessinsider.com
Article
'S4 is too small, too narrow, and too yesterday': Publicis' Rishad Tobaccowala thinks ad holding giants will prevail despite competition from consultancies and
May, 14 2019
businessinsider.com
Article
Uber blew as much as $3.2 billion on advertising alone in 2018 on its way to one of the biggest US IPOs on record
May, 13 2019
businessinsider.com
Article
Shake Shack is on a growth tear. Here's how its first chief marketing officer plans to use his angel investing, film production, and political activism
May, 8 2019
businessinsider.com
Article
Jeffrey Katzenberg's Quibi has poached a key Snap ad sales exec as it ramps up its pitch to big brands like P&G and Anheuser-Busch
May, 8 2019
businessinsider.com
Article
'Commerce has become a battleground for platforms': Instagram will now let influencers sell products directly on the platform
April, 30 2019
businessinsider.com
Article
Consumers are trying to avoid ads at all costs. JPMorgan Chase's marketing chief Kristin Lemkau thinks she's found a way around that.
April, 30 2019
businessinsider.com
Article
Snap's New Guard: Meet the 26 new power players who help CEO Evan Spiegel run Snap Inc.
April, 25 2019
businessinsider.com
Article
Advertisers have long considered Snap to be an experimental buy. Fresh data suggests that's beginning to change.
April, 24 2019
businessinsider.com
Article
Consulting firms are encroaching on the advertising business. Here's why Burger King's top marketing exec doesn't buy into the consulting firm hype.
April, 19 2019
businessinsider.com
Article
'You carve out lanes of responsibility': How Dunkin' gets its agency, consulting and tech partners to work together
April, 18 2019
businessinsider.com
Article
Google's Waze wants more outdoor advertising dollars. Here are pitch decks it is using to sell itself as a complement to out-of-home ads.
April, 17 2019
businessinsider.com
Article
P&G has overhauled how it works with agencies, reducing media waste by 20% and saving upwards of $1 billion in agency and production fees
April, 11 2019
businessinsider.com
Article
Accenture Interactive just bought Droga5, right after a top exec at the firm said it's 'just getting started' in its plan to disrupt advertising
April, 3 2019
businessinsider.com
Article
DoubleVerify is the latest to give marketers a way to ensure brand safety in apps, but the industry still has its work cut out for it
April, 2 2019
businessinsider.com
Article
Liberty Mutual slashed its agency costs 30% by bringing 80% of its creative work in-house
April, 1 2019
businessinsider.com
Article
Mastercard's CMO reveals how the brand uses data to inform its marketing, stays culturally relevant, and holds Facebook and Google accountable
March, 26 2019
businessinsider.com
Article
Seeking nominations for the most innovative chief marketing officers in the world 2019
March, 25 2019
businessinsider.com
Article
Big brands including Mastercard, Visa, and Pandora are all trying to conquer sonic branding, the latest frontier in digital advertising
March, 22 2019
businessinsider.com
Article
'It helps Facebook further fortify its walled garden': Instagram is testing in-app checkout to make shopping more seamless, but experts say it has a bigger
March, 21 2019
businessinsider.com
Article
Ad agencies say consulting firms never actually produce work for clients. Here's how Accenture Interactive is proving them wrong.
March, 21 2019
businessinsider.com
Article
Media agencies are under massive pressure to reinvent themselves — here's how the biggest ones including Assembly and Dentsu X are evolving to meet clients'
March, 14 2019
businessinsider.com
Article
'Our value proposition goes beyond the Amazons and Nikes of the world': Snap is going on the charm offensive with a splashy presence at SXSW
March, 12 2019
businessinsider.com
Article
Instagram's co-founders slam Elizabeth Warren's proposal to break up tech giants at SXSW, saying it is not 'nuanced'
March, 11 2019
businessinsider.com
Article
Instagram co-founder Kevin Systrom says Instagram losing autonomy under Facebook is actually a testament to its success
March, 11 2019
businessinsider.com
Article
HBO brought the medieval fantasy world of Westeros to life at SXSW to tout the final season of 'Game of Thrones.' Take an exclusive look inside
March, 9 2019
businessinsider.com
Article
Former Starbucks CEO Howard Schultz warned at SXSW that Donald Trump might win again if he competes with a progressive candidate like Bernie Sanders
March, 9 2019
businessinsider.com
Article
'They should all be worried': Google's move to bring shoppable ads to image searches should terrify Amazon, Instagram, and Pinterest
March, 7 2019
businessinsider.com
Article
Dick's Sporting Goods used Facebook to automatically serve different ads to different people — driving $10 million in incremental sales during the holiday
March, 4 2019
Authorship Stats
2Sites1,267Projects716,647Words
About
Tanya Dua is a writer who has produced content for businessinsider.com, thisisinsider.com, and digiday.com
Key Phrases
Business Insider, Super Bowl, Told Business, Accenture Interactive, Advertising Today, Chief Marketing, Big Brands, Martin Sorrell, Brands Including, Chief Strategy
© ClearVoice, Inc.