Multi-purpose writer with award-winning roots in feature writing, journalism, copywriting, content creation, sales and business development
A comprehensive website conveying all aspects of the clients' business, including brand messaging, recruitment, community involvement, employee bios, product descriptions, and more. I worked with ownership and sales to determine ideal customers and prospect profiles while also ensuring authenticity.
A breakdown of Charlotte's pro sports teams and what they have to offer for their smallest fans.
Landing page for laboratory furniture company breaking into submarkets surrounding legalized marijuana. Owner wanted a landing page that served as a guide of what one would need to open an in-house testing lab. Project sourced via Upwork
A profile on Carolina Office Solutions, which liquidates and resells high-end office furniture
The lessons learned by the co-founder of Charlotte's US National Whitewater Center and PitchBreakfast.
A look at the Lake Norman bar trivia scene and why it's so popular. Written for the March 2019 issue of Lake Norman Currents.
A breakdown of the missteps surrounding Charlotte's under-budgeted and over-promised greenway trail.
A feature introducing Davidson College wrestling coach Andy Lausier and his rebuilding plan that's in its second year
Written for charity gala program. I provided the client five different options featuring different art and copy (Art was selected from client's dropbox library).
Web copy for Chilean olive oil company breaking into US market. Interviewed client and researched standard pressing methods in order to highlight the company's unique selling proposition.
Research-heavy page detailing health benefits of extra virgin olive oil
Web copy detailing company's focus on sustainability and environmental friendliness
Example of monthly flier and email sent to prospects and past customers. Copy only.
SEO blog article. Fully original and thoroughly researched.
Original blog post detailing mental effects of hair loss on men.
Original blog post detailing effects of stress on hair loss, especially early onset male pattern baldness
Email campaign for boutique cruise line
47-page cruise guide featuring explanations of each destination, as well as descriptions of various onshore activities. I was responsible for roughly 40% of the copy (which included extensive research on each destination).
Feature article on high school football player. I conducted all interviews in-person, as well as took the feature photograph.
Feature on two families within one high school baseball team dealing with cancer and the support being offered by the community.
Article detailing successes of Charlotte Catholic's offensive line, which featured a future Notre Dame player.
Two player of the year features. responsible for stories and photos.
Profile on high school basketball coach overcoming heart-breaking tragedy off the court. I wrote the story, conducted the interviews and took the photo.
Debate between sports writers debating the virtues of NFL contracts.
Self-written and planned. Blog built to support my outside sales/business development efforts. Also the plan was to drive traffic to my blog by posting the link on LinkedIn.