Multi-purpose writer with roots in feature writing, journalism, copywriting, content creation, sales and business development
A comprehensive website conveying all aspects of the clients' business, including brand messaging, recruitment, community involvement, employee bios, product descriptions, and more. I worked with ownership and sales to determine ideal customers and prospect profiles while also ensuring authenticity.
Blog post developed as one of a series for Charlotte-based technology firm. Work included research and speaking to experts, including client.
Blog post developed as one of a series for Charlotte-based technology firm. Work included research and speaking to experts, including client.
Blog post developed as one of a series for Charlotte-based technology firm. Work included research and speaking to experts, including client.
Created blog posts supporting talent sourcing/recruiting efforts by Ingersoll Rand and Trane. Project included receiving creative briefs, contacting subjects for follow-up conversation/interview, writing and editing all work. **Each post also included social copy for Twitter and LinkedIn.
Created blog posts supporting talent sourcing/recruiting efforts by Ingersoll Rand and Trane. Project included receiving creative briefs, contacting subjects for follow-up conversation/interview, writing and editing all work. **Each post also included social copy for Twitter and LinkedIn.
Created blog posts supporting talent sourcing/recruiting efforts by Ingersoll Rand and Trane. Project included receiving creative briefs, contacting subjects for follow-up conversation/interview, writing and editing all work. **Each post also included social copy for Twitter and LinkedIn.
Created blog posts supporting talent sourcing/recruiting efforts by Ingersoll Rand and Trane. Project included receiving creative briefs, contacting subjects for follow-up conversation/interview, writing and editing all work. **Each post also included social copy for Twitter and LinkedIn.
Created blog posts supporting talent sourcing/recruiting efforts by Ingersoll Rand and Trane. Project included receiving creative briefs, contacting subjects for follow-up conversation/interview, writing and editing all work. **Each post also included social copy for Twitter and LinkedIn.
Created blog posts supporting talent sourcing/recruiting efforts by Ingersoll Rand and Trane. Project included receiving creative briefs, contacting subjects for follow-up conversation/interview, writing and editing all work. **Each post also included social copy for Twitter and LinkedIn.
Created blog posts supporting talent sourcing/recruiting efforts by Ingersoll Rand and Trane. Project included receiving creative briefs, contacting subjects for follow-up conversation/interview, writing and editing all work. **Each post also included social copy for Twitter and LinkedIn.
Created blog posts supporting talent sourcing/recruiting efforts by Ingersoll Rand and Trane. Project included receiving creative briefs, contacting subjects for follow-up conversation/interview, writing and editing all work. **Each post also included social copy for Twitter and LinkedIn.
Instagram post created for bartering community in NYC. Goal was to create social copy that boosted brand awareness and sparked engagement. To do so, I sourced all images from royalty-free sites and developed accompanying copy.
Instagram post created for bartering community in NYC. Goal was to create social copy that boosted brand awareness and sparked engagement. To do so, I sourced all images from royalty-free sites and developed accompanying copy.
Instagram post created for bartering community in NYC. Goal was to create social copy that boosted brand awareness and sparked engagement. To do so, I sourced all images from royalty-free sites and developed accompanying copy.
Instagram post created for bartering community in NYC. Goal was to create social copy that boosted brand awareness and sparked engagement. To do so, I sourced all images from royalty-free sites and developed accompanying copy.
Instagram post for bartering community in NYC. Goal was to create messaging that boosted brand awareness. *Engagement and hashtags handled by social media manager
Landing page for laboratory furniture company breaking into submarkets surrounding legalized marijuana. Owner wanted a landing page that served as a guide of what one would need to open an in-house testing lab. Project sourced via Upwork
A breakdown of Charlotte's pro sports teams and what they have to offer for their smallest fans.
Magazine feature on local resident Matt Reiland, who spend his first season with the New York Yankees as a scout in 2019. As the writer (and former high school teammate in Raleigh, NC), I told the story of how he left corporate America to pursue a second act in baseball.
Feature story on Davidson Wildcats coach Bob McKillop
A profile on Carolina Office Solutions, which liquidates and resells high-end office furniture
The lessons learned by the co-founder of Charlotte's US National Whitewater Center and PitchBreakfast.
A look at the Lake Norman bar trivia scene and why it's so popular. Written for the March 2019 issue of Lake Norman Currents.
A breakdown of the missteps surrounding Charlotte's under-budgeted and over-promised greenway trail.
A feature introducing Davidson College wrestling coach Andy Lausier and his rebuilding plan that's in its second year
Written for charity gala program. I provided the client five different options featuring different art and copy (Art was selected from client's dropbox library).
Web copy for Chilean olive oil company breaking into US market. Interviewed client and researched standard pressing methods in order to highlight the company's unique selling proposition.
Research-heavy page detailing health benefits of extra virgin olive oil
Web copy detailing company's focus on sustainability and environmental friendliness
Example of monthly flier and email sent to prospects and past customers. Copy only.
SEO blog article. Fully original and thoroughly researched.
Original blog post detailing mental effects of hair loss on men.
Original blog post detailing effects of stress on hair loss, especially early onset male pattern baldness
Email campaign for boutique cruise line
47-page cruise guide featuring explanations of each destination, as well as descriptions of various onshore activities. I was responsible for roughly 40% of the copy (which included extensive research on each destination).
Feature article on high school football player. I conducted all interviews in-person, as well as took the feature photograph.
Feature on two families within one high school baseball team dealing with cancer and the support being offered by the community.
Article detailing successes of Charlotte Catholic's offensive line, which featured a future Notre Dame player.
Two player of the year features. responsible for stories and photos.
Profile on high school basketball coach overcoming heart-breaking tragedy off the court. I wrote the story, conducted the interviews and took the photo.
Debate between sports writers debating the virtues of NFL contracts.
Self-written and planned. Blog built to support my outside sales/business development efforts. Also the plan was to drive traffic to my blog by posting the link on LinkedIn.