Aaron Garcia

Content Strategist, Copy Editor, Copywriter, Editor, Photographer, Writer

Multi-purpose writer with roots in feature writing, journalism, copywriting, content creation, sales and business development

Experienced, full-time freelance writer. As a journalist I won awards for my feature writing and sports coverage, which included high school and professional sports. As a copywriter and content writer, I've written ads, websites, blog posts and newsletters for national brands like Ingersoll Rand, The Sporting News, O-Live Extra Virgin Olive Oil, Azamara Club Cruises and the American City Business Journals.
Categories
Content Types
Article, Blog Post, Infographic Copy, Press Release, Product Description, Website Copy, Whitepaper
More Information
Appalachian State University, Communication
Charlotte, NC, USA|English
Publications
N/A

Published Content

43
dthreetech.com
Blog Post
Blog writing: Data Security in 2019 and Beyond

Blog post developed as one of a series for Charlotte-based technology firm. Work included research and speaking to experts, including client.

dthreetech.com
Blog Post
Blog writing: Why Use an MSP?

Blog post developed as one of a series for Charlotte-based technology firm. Work included research and speaking to experts, including client.

January 2nd, 2020
dthreetech.com
Blog Post
Blog writing: What exactly is a Managed Services Provider?

Blog post developed as one of a series for Charlotte-based technology firm. Work included research and speaking to experts, including client.

December 4th, 2019
company.ingersollrand.com
Blog Post
Social/blog copy: Ingersoll Rand & Trane - Ashleigh Neilson Employee Spotlight

Created blog posts supporting talent sourcing/recruiting efforts by Ingersoll Rand and Trane. Project included receiving creative briefs, contacting subjects for follow-up conversation/interview, writing and editing all work. **Each post also included social copy for Twitter and LinkedIn.

November 8th, 2019
company.ingersollrand.com
Blog Post
Social/blog copy: Ingersoll Rand & Trane - SWE 2019: Meet the Faces

Created blog posts supporting talent sourcing/recruiting efforts by Ingersoll Rand and Trane. Project included receiving creative briefs, contacting subjects for follow-up conversation/interview, writing and editing all work. **Each post also included social copy for Twitter and LinkedIn.

November 5th, 2019
company.ingersollrand.com
Blog Post
Social/blog copy: Ingersoll Rand & Trane - Becky Bryant Employee Spotlight

Created blog posts supporting talent sourcing/recruiting efforts by Ingersoll Rand and Trane. Project included receiving creative briefs, contacting subjects for follow-up conversation/interview, writing and editing all work. **Each post also included social copy for Twitter and LinkedIn.

December 20th, 2019
company.ingersollrand.com
Blog Post
Social/blog copy: Ingersoll Rand & Trane - Maria Endres Employee Spotlight

Created blog posts supporting talent sourcing/recruiting efforts by Ingersoll Rand and Trane. Project included receiving creative briefs, contacting subjects for follow-up conversation/interview, writing and editing all work. **Each post also included social copy for Twitter and LinkedIn.

December 20th, 2019
company.ingersollrand.com
Blog Post
Social/blog copy: Ingersoll Rand & Trane - Shahla Chowdhury Employee Spotlight

Created blog posts supporting talent sourcing/recruiting efforts by Ingersoll Rand and Trane. Project included receiving creative briefs, contacting subjects for follow-up conversation/interview, writing and editing all work. **Each post also included social copy for Twitter and LinkedIn.

December 20th, 2019
company.ingersollrand.com
Blog Post
Social/blog copy: Ingersoll Rand & Trane - Sam Caputo Employee Spotlight

Created blog posts supporting talent sourcing/recruiting efforts by Ingersoll Rand and Trane. Project included receiving creative briefs, contacting subjects for follow-up conversation/interview, writing and editing all work. **Each post also included social copy for Twitter and LinkedIn.

December 6th, 2019
company.ingersollrand.com
Social Copy
Social/blog copy: Ingersoll Rand & Trane - Misty Forbus Employee Spotlight

Created blog posts supporting talent sourcing/recruiting efforts by Ingersoll Rand and Trane. Project included receiving creative briefs, contacting subjects for follow-up conversation/interview, writing and editing all work. **Each post also included social copy for Twitter and LinkedIn.

December 4th, 2019
Image upload
Social Copy
Instagram copywriting: BarteredTime 5

Instagram post created for bartering community in NYC. Goal was to create social copy that boosted brand awareness and sparked engagement. To do so, I sourced all images from royalty-free sites and developed accompanying copy.

Image upload
Social Copy
Instagram copywriting: BarteredTime 4

Instagram post created for bartering community in NYC. Goal was to create social copy that boosted brand awareness and sparked engagement. To do so, I sourced all images from royalty-free sites and developed accompanying copy.

Image upload
Social Copy
Instagram copywriting: BarteredTime 3

Instagram post created for bartering community in NYC. Goal was to create social copy that boosted brand awareness and sparked engagement. To do so, I sourced all images from royalty-free sites and developed accompanying copy.

Image upload
Social Copy
Instagram copywriting: BarteredTime 1

Instagram post for bartering community in NYC. Goal was to create messaging that boosted brand awareness. *Engagement and hashtags handled by social media manager

July 1st, 2019
onepointesolutions.com
Website Copy
Landing page: OnePointe Solutions

Landing page for laboratory furniture company breaking into submarkets surrounding legalized marijuana. Owner wanted a landing page that served as a guide of what one would need to open an in-house testing lab. Project sourced via Upwork

May 1st, 2019
charlotteparent.com
Article
Magazine writing: Charlotte Parent - Charlotte's Big League Sports Teams

A breakdown of Charlotte's pro sports teams and what they have to offer for their smallest fans.

June 1st, 2019
issuu.com
Article
Magazine writing: The Big Picture

Feature story on Davidson Wildcats coach Bob McKillop

December 26th, 2019
PDF upload
Article
Magazine writing: Second Chance Furniture

A profile on Carolina Office Solutions, which liquidates and resells high-end office furniture

March 1st, 2019
charlottemagazine.com
Article
Magazine writing: Life Lessons with Vic Howie

The lessons learned by the co-founder of Charlotte's US National Whitewater Center and PitchBreakfast.

January 24th, 2019
PDF upload
Article
Magazine writing: Where Brews & Brains Meet

A look at the Lake Norman bar trivia scene and why it's so popular. Written for the March 2019 issue of Lake Norman Currents.

March 1st, 2019
charlottemagazine.com
Article
Magazine writing: What Happened With the Cross Charlotte Trail?

A breakdown of the missteps surrounding Charlotte's under-budgeted and over-promised greenway trail.

March 14th, 2019
PDF upload
Article
Magazine writing: Davidson College wrestling

A feature introducing Davidson College wrestling coach Andy Lausier and his rebuilding plan that's in its second year

January 1st, 2019
PDF upload
Ad/Promotional Copy
Print ad: Azamara Club Cruises

Written for charity gala program. I provided the client five different options featuring different art and copy (Art was selected from client's dropbox library).

o-liveandco.com
Website Copy
Web copy: O-Live How It's Made

Web copy for Chilean olive oil company breaking into US market. Interviewed client and researched standard pressing methods in order to highlight the company's unique selling proposition.

October 24th, 2017
Image upload
Website Copy
Web copy: O-Live Health Benefits

Research-heavy page detailing health benefits of extra virgin olive oil

Image upload
Website Copy
Web copy: O-live Sustainability page

Web copy detailing company's focus on sustainability and environmental friendliness

PDF upload
Ad/Promotional Copy
Email marketing: Azamara Club Cruises

Example of monthly flier and email sent to prospects and past customers. Copy only.

holistichairhealth.com
Blog Post
SEO blogging: 8 tips for hair loss

SEO blog article. Fully original and thoroughly researched.

October 16th, 2018
holistichairhealth.com
Blog Post
SEO blogging: How Hair Loss Can Affect Confidence in Men

Original blog post detailing mental effects of hair loss on men.

October 16th, 2018
holistichairhealth.com
Blog Post
SEO blogging: How Does Stress Affect Hair Loss?

Original blog post detailing effects of stress on hair loss, especially early onset male pattern baldness

October 16th, 2018
PDF upload
Direct Mail
Email marketing: Azamara

Email campaign for boutique cruise line

PDF upload
Ad/Promotional Copy
Azamara 2014 Guide.pdf

47-page cruise guide featuring explanations of each destination, as well as descriptions of various onshore activities. I was responsible for roughly 40% of the copy (which included extensive research on each destination).

PDF upload
Article
Newspaper article: Feature on HS running back

Feature article on high school football player. I conducted all interviews in-person, as well as took the feature photograph.

mountainislandweekly.com
Article
Newspaper article: Playing with Purpose

Feature on two families within one high school baseball team dealing with cancer and the support being offered by the community.

April 6th, 2011
thecharlotteweekly.com
Article
Newspaper article: Feature on HS offensive line

Article detailing successes of Charlotte Catholic's offensive line, which featured a future Notre Dame player.

December 2nd, 2010
PDF upload
Article
Newspaper article: Player of the Year features

Two player of the year features. responsible for stories and photos.

PDF upload
Article
Newspaper article: Steele Standing

Profile on high school basketball coach overcoming heart-breaking tragedy off the court. I wrote the story, conducted the interviews and took the photo.

Image upload
Article
Mag article: sports column

Debate between sports writers debating the virtues of NFL contracts.

aaronatcos.wordpress.com
Article
Blog: used office furniture

Self-written and planned. Blog built to support my outside sales/business development efforts. Also the plan was to drive traffic to my blog by posting the link on LinkedIn.

April 19th, 2018
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