Abeer Yousaf Dar

Content Strategist, Copy Editor, Copywriter

I am a creative, imaginative and versatile Copywriter with an instinct for developing effective written content including, but not limited to, ads, corporate web content, emails, video scripts, press releases, newsletter articles, blog posts and social media posts.

Senior Creative Manager, Red Communication Arts, Lahore – Pakistan

Nov. 2019 – April 2019

• Conducting research on industry trends, consumer demand preferences, and creating buyer’s personas
• Developing compelling ideas and executing overall creative strategies for the company’s key clients including Nestle and Pel
• Conceptualizing advertising campaigns for Nestle Nesvita, Nestle Milkpak Yougurt, Pel (ACs and Refrigerators)
• Working in collaboration with design department to deliver campaign deliverables

Digital Marketing Team Lead & Creative Manager, Happa Studios, Lahore – Pakistan

April 2018 – Nov. 2019

• Part of the team responsible for research, ideation and content creation required for pitch presentations; planning and preparing presentations for clients including Kalamkaar, OSMO, Daewoo Batteries, etc.
• Developing and executing creative content strategies across various channels (Social Media, Print, In Store, etc,) for a portfolio of clients including S. Abdulla, Najmi Bilgrami, Grassroots Cricket, PEAK Sports, COLABS, etc.
• Overseeing a team of Social Media Managers responsible for a portfolio of clients including Al-Fatah, Kalamkaar, Last Man Stands, Hadayat Sons, Insomnia Kitchen, Nirvana Spa, KRB, etc.
• Creative/Content/Article/Script writing for CarSwitch, Sanitar, NOON Consulting, Casa Reina Apartments, etc.
• Brand building/Brand manual creation for clients such as COLABS and Minnie Minors
Content Types
Article, Blog Post, Social Copy, Website Copy, Case Study, Press Release, Ad/Promotional Copy, Infographic, Script, Commercial, Narrative Video
More Information
University of Glasgow, MSc Management
Lahore University of Management Sciences, BSc (Hons) Economics and Mathematics
Lahore, Punjab, Pakistan|English

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