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Richard Branson once said: “A good PR story is infinitely more effective than a front-page ad.” In other words, press coverage is priceless, but where do you start? To find out more, we asked 16 marketing experts and entrepreneurs to share interesting and cost-effective ways to get media coverage.
Steadily growing platforms such as Facebook (2.18 billion active monthly users), Twitter (336 million), YouTube (1.9 billion), LinkedIn (294 million), Instagram (1 billion), Pinterest (200 million), and Snapchat (255 million) have ensured that brands use social media as channels for establishing and growing their online presence.
Although blogging is a terrific way to build an audience for your business, it isn't as easy as churning out numerous posts every month. It's essential to differentiate between mediocre pieces and high-performing content that provides value so you can hit the home run more often than not.
Content should make your head spin, it should be as stimulating as a cup of coffee, and provide the most immersive experience to the audience. Marketers are not supposed to create content for the heck of it, it’s meant to strike a chord with the audience – almost like good music. Great content creates a long-term impact and fetches recurring business.
Infographics are great for creating helpful, audience-centric content. These visual content pieces make branded content alluring and easy for online searchers who’re looking for quick answers to their queries.
Creating a brand story and making a connection with your customers are not the only goals of content marketing. It is also about gaining the trust of your audience. Here’re some essential tips to consider, if you want to build trust with your customers when creating a content marketing strategy.
Artificial intelligence poses a tremendous opportunity for marketers to find a solution to their ever-growing woes. In fact, 80% of business and tech leaders say that AI already boosts productivity.
There’s content all over the web. It’s a grinding process to make branded content a talking point. A good option for attention-starved brands is to create visual content. “32% of marketers say visual images are the most important form of content for their business, while blogging is second (27%).” – HubSpot According to Quick Sprout, the human brain processes visuals 60,000 times faster than text, and visual content makes up 90 percent of the information sent to our brains.
Email marketers have a variety of tasks on their platter. From building email lists to crafting and scheduling newsletters to measuring the results, there never seems to be enough time in the day for the ambitious email marketing specialist. But as they say, it’s smart-work that wins over hard work when it comes to achieving the desired outcomes.
Getting results from content marketing is no child’s play. Most marketers struggle with creating quality content at scale. Some lament the lack of resources and budget while others find it hard to craft a narrative that stands out. Content marketing takes time which we all know is scarce. The good news is that there are tools that can assist professional content marketers to simplify a variety of tasks: research, content creation, quality management, promotion, and performance tracking. To understand which of these tools work best, I spoke to some content marketing experts on their favourite tools.
The social media feed of today is replete with video content as opposed to text and images. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. Social algorithms have evolved to prefer video content over other content formats. Social media users drool over videos. The content type is juicier, more presentable, and gives more information in less time.
The mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must differ accordingly. The post explains some of the key differences that a content marketing strategy must take into account.
Artificial intelligence (AI) is the new kid on the block, and its applications are simplifying tasks across business verticals and functions. The term AI may seem like some kind of rocket science, but it’s simply a way to train machines to perform tasks by emulating the human brain. Some of the concepts of AI include machine learning, deep learning, natural language processing and image recognition.
Video content is fast becoming the preferred content format for B2B content marketers. With fewer marketers satisfied with their content marketing efforts, video content seems like a new window of opportunity. Video content is more immersive and attention-grabbing than other content formats. Videos say more in less time and make content juicier, presentable, and user-friendly.
A business website is at the heart of any digital marketing efforts. It’s where businesses build or destroy a reputation. Plan well and you’ll save yourself from tons of embarrassment of a shoddy user-experience. The end result: you can turn your site into a lead generating cash cow.
As a budget constrained small business, marketing your products and services effectively can be a challenge. From email marketing and social media campaigns to pricing, branding, and strategy, it’s quite demanding for many small business owners to excel at marketing while also focusing on growing their business.
As a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty resources. Marketing seems like that perpetual back pain. It’s hard to know which platform will help get the best ROI. Considering the quantum of online search activity, SEO and PPC are two essential marketing strategies.
There isn’t a day in the life of a content marketer when she’s not thinking about her lead generation targets. While quality content is at the forefront of any content marketing efforts, it’s the results that can build or break careers for content marketers. In 2018, only 20% of B2B marketers rated their content marketing approach as very successful.
As a small business owner, you may feel overwhelmed by everyday challenges. Small businesses have to keep looking for new clients. There’s a constant pressure of daily expenditures. Imagine a situation where you didn’t have to run around and chase new clients all the time. What if you could keep your existing clients and they also got new business for you?
Content marketing is not easy, but it is essential. Here are 5 reasons why content marketing is not working for your company and how you can turn it around.
As a digital agency owner, you can’t simply hire a sales team and sit back. Being a marketing specialist, an agency must publicize itself well. Before you help your clients, you must prove you’re good.
It can get hard to get off the ground while starting your freelance writing business. This is especially true if you have quit your day job and you’re yet to get your first assignment. The pressure can be extremely agonizing. All you need to do is leave your worries aside and get down to business. Here are five ways you can promote yourself as a freelance writer and get a regular stream of work.
With the growing content clutter online, it’s just not easy for content marketers to consistently get leads and conversions for their business. The following data from Smart Insights is a testimony of the vast amount of content that’s getting churned out every minute.
We all know that there’s massive content clutter out there and that we need to take a step forward to get noticed. Video has been an essential tool for today’s content marketers looking to provide an exceptional experience to their audience.