In a world of pervasive puffery . . . No. Kill the melodramatic voiceover. This is not a blockbuster, just blast-through-the-boredom copywriting, so let’s just stick to the story. After earning my Marketing MBA (at a time when faxing and pagers were still cool), I started and managed an educational software catalog company for nine years. My thesis project was my business plan, and it got funded. Creative writing at its best!
For that pre-Internet software company, I wrote countless catalogs, brochures, display ads, sales letters and press releases. Wrote all the copy. Worked closely with designers who knew the business end of an exacto knife. Learned what worked ... and what didn't.
After nine roller-coaster years, I sold K-12 MicroMedia, and I've been a busy, bright-eyed and happily self-employed freelance copywriter ever since. I have been the “go to” writer for dozens of clients in many industries -- but I’m always on the lookout for a few new clients. If you’d like to explore the possibility of becoming one of them, let’s connect.