Alejandro Zarazua

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Graphic Designer, Technical Writer, Writer, Managing Editor

More than 10 years of B2B and B2C digital marketing, corporate communications, and public relations experience

In 2009, I made the decision to pack up everything I had and move from the cold and blustery state of Michigan to the hot desert of Phoenix, Arizona. Almost 10 years later, I'm still having a blast.

I'm Alejandro and I have a rich background in digital marketing. Specifically, I love content marketing and truly believe it's one of the best ways to improve a company's brand and lead generation efforts. Content IS important to me as a freelance and a consumer.

In 2011, I joined WebPT, then, a very small startup in downtown Phoenix. I was employee #25, and responsible for creating product launch materials. This included writing release notes, user guides, and hosting live demos to demonstrate the benefits and solutions of new products.

From there, I joined Vemma Nutrition Company (now Bode Pro) as Senior Communications Specialist. I was responsible for a weekly newsletter, Vemma News, which included success stories of everyday people who used Vemma products, marketing, and event communications.

In my most recent position at Plexus Worldwide, I created and deployed communications for U.S., Canada, Australia and New Zealand audiences. Additionally, I managed a weekly newsletter, PlexusScoop.com for Ambassadors (distributors) to receive product updates, training, recognition, corporate news, and much more.
Categories
Content Types
Ad/Promotional Copy, Article, Blog Post, Infographic Copy, Interview, Product Description, Social Copy, Website Copy, Guide, Case Study, Landing Page, Presentation, Press Release, Script, Checklist, Corporate Video, Explainer Video, Graphic, Infographic, Social Video
More Information
Northwood University (Midland, Michigan), Bachelors of Business Administration
Phoenix, AZ, USA|English
Publications
N/A

Blog Posts/Articles

13
abr.com
Blog Post
4 Requirements of a Semiconductor Facility
June, 22 2018
abr.com
Article
Why Your Data Center Needs RFID

This is an article I wrote that showcases the benefits of using RFID in a data center environment.

August, 23 2018
abr.com
Blog Post
3 Mistakes You’re Making in Your Shipping Department
July, 18 2018
plexusscoop.com
Ad/Promotional Copy
How to Advertise the New Plexus Slim®
May, 9 2017
webpt.com
Blog Post
WebPT Year in Review: Where Do Product Ideas Come From?
March, 28 2018
plexusscoop.com
Blog Post
How to Write a Great Testimonial
June, 6 2017
plexusscoop.com
Article
Plexus Worldwide Donates Thousands of Backpacks to Arizona School Children
August, 9 2017
plexusscoop.com
Blog Post
The Plexus Way: It’s a Year in Review Poem
December, 21 2017
plexusscoop.com
Blog Post
The Plexus Way™: 6 Compliance Tips to Start 2018 Fresh
January, 4 2018
plexusscoop.com
Blog Post
Plexus Introduces Closed Captioning for Plexus Videos
November, 2 2017
plexusscoop.com
Article
3 Ways to Protect Your Plexus® Products This Summer
June, 20 2017
plexusscoop.com
Article
Plexus and Phoenix Children’s Hospital Raise Awareness of Childhood Cancer
September, 13 2017
PDF upload
Interview
Stay-at-Home Mom Sheds Pounds, Inspires Others with Vemma®
June, 16 2015

Infographics

2
Image upload
Infographic
Infographic - RFID Evacuation Technology

This is an infographic I created that helps illustrate the reasons why companies should consider implementing RFID technology into their evacuation management procedures.

July, 5 2018
Image upload
Infographic
Infographic - Container Loss & the Bottom Line

This is an infographic I designed for an article that helps illustrate how containers (such as pallets) can get lost without the proper tracking - and the economic impact.

June, 21 2018

Printed Materials

2
drive.google.com
Ad/Promotional Copy
Plexus Xceed Quarterly Newsletter | 2Q'16
April, 30 2016
drive.google.com
Ad/Promotional Copy
Plexus Xceed Quarterly Newsletter | 1Q'16
January, 31 2016

Video

4
youtube.com
Explainer Video
Asset Management Locker System

This is a video I created showcasing a product from one of our vendors. I created the video using Adobe Spark, along with adding on-screen captions and closed-captioning.

October, 3 2018
youtube.com
Corporate Video
Introducing the new AB&R website

This is a video I created using Adobe Spark that showcases a new corporate website.

October, 22 2018
youtube.com
Video
5 Interesting Facts About Barcodes

This is a video I created to showcase the top 5 most interesting facts about barcodes. The video was created using Adobe Spark.

July, 17 2018
youtube.com
Social Video
Industrial Labels for Harsh Environments

This is a video I created to promote harsh environment labels. The video was creating using Adobe Spark.

July, 13 2018

Event Promotion

3
plexusscoop.com
Article
Just Announced: John Maxwell to Keynote Empower Leaders Retreat
July, 5 2017
event.crowdcompass.com
Live Event
Plexus 2017 Believe Convention | Mobile App

Using the CrowdCompass app through CVent, I was responsible for the overall strategy in the development of the 2017 Plexus Convention App. As a result, there was more than an 80% adoption rate for Convention attendees (approximately 8,500 users).

May, 22 2017
plexusscoop.com
Checklist
Last Minute Believe Convention Tips
May, 23 2017
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