Content and Copy that Attracts and Converts
This article is part personal story, part helpful guide in which I talk about the strategies and techniques I used to go from working in restaurants to doing the consulting work I do today.
This is a blog post that I helped a client with by providing a lot of feedback and coaching to improve the writing, as well as some consulting on how to get the post published on PetaPixel.
This is a longer-form post I created for a client using the “skyscraper technique” - where I went through all the top posts for our target keyword, made sure we had more high-quality content than them and also aimed to target more keywords and get featured snippets using keyword rich subheadlines.
This is an example of an SEO blog post that I wrote for a B2B SaaS client that is currently ranked #1 on Google and drives nearly 1,700 new visitors/month to the site.
This is a diagram of a sales funnel strategy that I helped a client develop, outlining the content of our funnel and the path we were guiding prospects down, including landing pages, email drip campaigns, and PPC ads.
This is an analytics screenshot that shows how I tripled organic traffic to my client’s blog and tripled the number of keywords their website ranked for.
This is an example of a survey I created and got responses for to test/validate names for one of my clients. In this client’s case, it was a good thing we did that testing: while he liked all three names, he was partial to “PixPub.” But after our testing, he ultimately went with “PhotoPort” as that was the clear winner with his target market in both this survey and the Facebook Ads we ran!
My general process for generating names and validating them with potential customers is designed to not only choose a name you like but one that speaks to your target market as well. The full process is this: - Generate a list of root and related words - Pare that list down based on your preference, naming best practices, and availability - Test 2-3 top names with Facebook Ads and surveys to find out which performs the best with your target market This is how I do the first two steps to give you an idea of how I’d approach finding your name.
The first is the general process I use to find valuable keywords for my client’s copy and content. For copy, this helps me identify words and phrases that are likely to resonate with the target audience. And for blog content, this helps ensure my client ranks for keywords that have a good amount of volume and are valueable to their business goals.
This is is the general process and tools I use to audit a site’s SEO for keyword placement, technical improvements, as well as content relevance and quality to ensure we have our on-page and on-site bases covered to maximize rankings and CTR.
This is a deliverable I created for my client’s sales team that summarized the jobs/pains/gains of their top two customer personas, as well as pros and cons of their software compared to top competitors. This helped clarify key selling points for veteran salespeople as well as helped onboard new sales staff more quickly.
This is an About Us page I created for a B2B services client, along with all the other content on this site. It speaks to the client’s needs using a professional-yet-personal tone that I think would work well for your client’s content/copy.
This is the landing page I created to showcase and provide a brief summary of a case study I created for a client; I handled everything from designing the page UX to creating the copyand publishing the page on my client's website.
This is a video I produced from start to finish - from creating the script and storyboard to getting the voice over, music, and animations created! It should give you an idea of my script writing experience.
This is a case study I created - handling everything from customer outreach through content writing and graphic design/layout to produce a beautiful, compelling piece that tells the story of how my client’s company provides value to their customers.
This is a series of emails for a cold/warm campaign I created to generate interviews with my client's customers (for market research and case study creation). I also built a spreadsheet to automate the sending of the emails and tracking our conversion rates - we’re getting a 35% response rate and a 21% conversion rate for respondents (I’d share but it has customer data in it)!