Alex Manford

Content Strategist, Copy Editor, Copy Writer, Editor, Ghostwriter, Technical Writer, Writer, Writer Manager

Content marketing and B2B technical copywriter

Marketing and PR professional with more than 13 years’ experience in managing and creating B2B content for global audiences. Has worked closely with blue chip clients and technical specialists in the industrial manufacturing, superyacht and telecommunications sectors. Creative and commercially aware. Looking for opportunities to create quality content that helps B2B brands effectively communicate their key messages and values.

Expertise:
• Copywriting for global executive, business and technical B2B audiences
• Integrated strategy combining editorial, PR, social media and digital
• Collaborating with product specialists and senior stakeholders
• Media liaison and managing relationships with global trade and technical media
• Full strategic planning for product launches, services, campaigns or exhibitions
• Storytelling and ‘voice’ development for brands or campaigns
• Highly-converting web pages and SEO
• Media briefing consultation and support

Achievements:
• Technical copywriting, media liaison and account management achieved £0.9m of global annual PR and editorial coverage for Sandvik, 35% up on the previous year
• Forward planning and management of budgets maintaining Sandvik and Ovako as NC Creative’s second and fourth most profitable clients (46% of business turnover)
• Drove expansion of ‘traditional’ client accounts towards digital and social media which gained one client up to 100k Twitter impressions per month
• Negotiated new and enhanced client service level contracts for extended services within the clients’ group, enhanced fees and service levels, plus paid social media
• Arranged successful multinational media visits including to Ovako’s steel mill in Finland, generating twice the anticipated volume of print and online coverage
• Creation of electronic direct mailers generating sales of ‘high-end’ memorabilia (worth £15,000 or more) including Muhammad Ali and Neil Armstrong items

Categories
Content Types
Ad/Promotional Copy, Animation, Article, Blog Post, Buyers Guide, Case Study, Commercial, Corporate Video, Direct Mail, Explainer Video, General Video, Infographic Copy, Interview, Narrative Video, News Video, Presentation, Product Description, Product Video, Social Copy, Script, Website Copy, Whitepaper, Social Video, Video, Ebook, Documentary
More Information
University of Lincoln, BA (Hons) Journalism 2:1
Birmingham, UK|English
Publications

Published Content

6
BURGESS UNVEILS FIVE NEW BUILD SUPERYACHTS FOR SALE AT EXCEPTIONAL VALUE
burgessyachts.comWebsite Copy
BURGESS UNVEILS FIVE NEW BUILD SUPERYACHTS FOR SALE AT EXCEPTIONAL VALUE
June, 28 2013
Alex Manford - Portfolio
PDF upload
Article
Alex Manford - Portfolio
YouTube
youtube.comVideo
YouTube
September, 26 2013
How a new duplex stainless steel helped transform Norway’s rail infrastructure
connectingindustry.comArticle
How a new duplex stainless steel helped transform Norway’s rail infrastructure
February, 5 2018
Understanding Buckling Strength of Hydraulic Cylinders
hydraulicspneumatics.comArticle
Understanding Buckling Strength of Hydraulic Cylinders
March, 9 2017
Strategy and why clients love it when a plan comes together
nccreativegroup.comBlog Post
Strategy and why clients love it when a plan comes together
March, 2 2016
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