Alfred King

Substantial expertise in mortgage finance; commercial and residential real estate; human resources, and Diversity, Equity and Inclusion. I excel at creating communications that support business goals, and position executives and firms as leaders in their market segment. Deadline-riveted former reporter and editor for newspapers, magazines and trade media. Directed public relations for key business units of multibillion dollar Fortune 50 financial services and global hospitality and services firms.

I help businesses build brands, enhance reputations, broaden social media engagement, manage critical issues, and influence employees and stakeholders by creating: executive speeches and articles; news releases; media briefing documents and talking points; policy briefs; internal communications; blog posts; white papers; case studies; marketing copy; and webinar and video scripts. I also provide communications counsel to C-suite and business unit executives on critical issues, and devise proactive strategies to support product launches and campaigns. And I ensure messaging reflects client values and is aligned with policy and advocacy priorities.