I write content that becomes a living breathing entity that talks to target audiences like one would talk to a friend.
Podcast: Agile entrepreneur
The fundamental role of content is helping your brand to grow. However, in most cases, it becomes quite a challenge trying to gauge the impact of content not only on behavior but also on how your audience experiences your brand.
As we enter the Age of Assistance, marketers cannot ignore how consumers are changing their search behavior. We have reached a point where a person can get their needs fulfilled by speaking into the microphone of their smartphone and numerous other devices.
How to Never Run Out of Ideas for New Original Content
Great content marketing maketh a successful marketing campaign. Great content marketing can be done without gigantic budgets. You just need to do five things very well.
It goes without saying that with so much information out there, failing to deliver the right content will mean it is ignored, just like a passing billboard on the freeway. Do you want to know how to avvoid this problem?
Thanks to the immense progress in artificial intelligence and mobile, marketers can use chatbots as a powerful and effective tool for enhanced user interaction. In fact, according to research in 2016 by Imperva Incapsula, bots were responsible for generating more than fifty percent of internet traffic, as demonstrated in the graph below. The question is whether it is time for you to make them part of your content marketing strategy.
The days when keywords could either make or break a successful online campaign are long behind us. Yet over the years, they have remained crucial for targeting the right audience at the right time in the buyer journey. But is this about to change in 2019?
So you are struggling to lose weight because you know once you achieve your goal you will be happy right? Well, let me be the bearer of bad news; that’s not going to happen! Here's how it works.
Interview with Gary Hardy- one of the originators of the COBIT framework – about his course Implementing NIST Cybersecurity Framework Using COBIT 5.
Interview with the VP of R&D at ITpreneurs about becoming the one-stop-shop for training providers