Brand Specialist and African Storyteller passionate about the African Narrative.
Amanda Sibusisekile Sibiya is an African entrepreneur with a great passion for the African Continent. She believes there is an untapped and hidden narrative about Africa that has not yet been documented and has dedicated her life to telling these stories in whatever way possible. Born in South Africa and having travelled other African countries, she realized how much South Africa hadn’t retaliated against embracing a westernized culture, causing it to be less true to its African Heritage, which deepened her love and search for Africa’s Heritage.
Sibiya was not always a businesswoman but has always wanted to be the author of her own story and believed that it was never going to happen under someone else’s’ handwriting. With her background in studying animation, it taught her the fundamentals of storytelling and also the difference between reality and fairytales. Dedicated to writing her future, she embarked on an entrepreneurial journey which led her to running a brand agency she co-founded for 4 years, telling brand stories through visual designs, strategy and marketing. She simultaneously co-founded and ran a creative portfolio magazine which was dedicated to showcasing the creativity of Africa. Her calling for the African narrative grew and ushered her to focusing only on being a missionary for the African narrative. Which became the birth of Hadithi Africa Media Group, a platform of her passion and one that would be vital in the preservation of Africa. “The darkest thing about Africa has always been our ignorance of it” - George Kimble Today, Amanda’s personal mission has become to assist in decreasing this ignorance by educating a global audience about our beautiful continent, Africa. Hadithi Africa is one of the tools she hopes to document and showcase the authentic African Narrative, but this calling will not allow her to stop there. Amanda considers herself to being an advocate and ambassador of Africa and strives to narrate the chronicles of Africa in all she does.
Article, Infographic, Blog Post, Page Layout, Graphic
Centre For Fine Art, Animation and Design , Multimedia