I just graduated with a masters degree in business and economics, with a minor in marketing. I have knowledge in areas such as: brand management, consumer behavior, marketing strategy, international marketing, international business, marketing communications, business development, business relations, multiregional entrepreneurship, entrepreneurial marketing and e-business management. I have done research about social media brands and what factors makes these successful from a user perspective and another research about how users respond to personalized ads on social media sites. After researching social media brands and advertising on these sites I have created a knowledge of what content the target audience responds to, what content they interact with on the most common social media sites, as well as drivers for interacting with specific brands and different types of content.