Amber Arshad

Creating content for today's audience is both a science and an art. You want your content to flow like prose, but also cut through the drivel available online. In short, make it search (and answer) engine optimized and audience-friendly, authoritative and authentic. This is the kind of writing I believe in and practice without fail.

I have 14+ years of experience in content writing and journalism

Some work highlights:
- Conceptualization and writing of marketing collateral, client case studies, video scripts, presentations, speeches, blogs, social media posts.
- Created a Masterclass on Copywriting, covering in-depth 4 kinds of copywriting.
- Skilled Prompt Engineer using top-performing generative AI tools and LLMs to strategize, create and optimize diverse content.
- Liaise with media organizations for coverage and brand building.
- Written comprehensive articles, profiles and reports on various topics.
- Interviewed heads of various FMCGs, media organizations, banks, tech companies, and advertising agencies.
- Managed Aurora Magazine and Spider Magazine’s website and print issues.
- A published writer of Spider Magazine, Aurora Magazine and DAWN.com.
- Founding editor of Greenwich Times – launched and designed Greenwich University’s first newspaper.

Email: amberdota@gmail.com
LinkedIn: https://www.linkedin.com/in/amber-arshad-0b801720/
Specialties: Content strategy, long-form content, B2B SaaS writing, articles, magazine features, editing and proofreading
Pet peeves: Keyword stuffing, Blind AI sychophancy, sloppy content, lowballing writers