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Take a second and think about a time you recently scrolled through Amazon or eBay. If you have the time, think about opening a tab to one of those marketplaces. Search for a general term - something that will return a lot of results. What are you noticing about the results page? Depending on your search query, you might see repetitive, generic item listings. That is, the same unbranded product listed for sale by different vendors. You may notice that branded products stick out. Amazon’s ‘Amazonbasics’ brand comes to mind. Oftentimes, price is the only noticeable difference among these unbranded listings. The listings blend in together, creating a pool of indistinguishable generic products shoppers wade through to find what they’re looking for. If you’re re-selling generic, unbranded products courtesy of wholesalers, your listings are going to blend in, too. Enter the practice of private labeling. Private labeling is a powerful way for brands to make their products stand out from the crowd. When a consumer buys a privately labeled product, it feels like an exclusive experience. The best part about creating a private label product? It gives you - the vendor - complete control. By selling private label products, vendors can: - Manage the production and manufacturing process directly - Set and negotiate pricing - Create and implement their own branding strategy Starting a private label business takes more planning than reselling generic inventory, but it’s easier than most people think.
If you’re representing a B2B company, proposals may play an important role in your customer acquisition process. An effective proposal can win you profitable clients but without the right approach, you could lose sales from qualified leads. Fortunately, writing a proposal doesn’t have to be challenging. By outlining your goals and understanding your audience, you can craft proposals that highlight the benefits your brand brings to the table. Writing excellent proposals takes practice but by following the steps below, you can start crafting your pitches with confidence. As you write more proposals, you’ll streamline your process and increase your conversion rates. In this guide, you’ll learn what makes an effective proposal and how you can make use yours to communicate your team’s vision, skills, and experience.
Are your emails getting high click-through rates? Are they attracting new and repeat visitors to your website? If your click-through rates are suspiciously low, there are a few potential culprits. For example, emails with boring subject lines are less likely to reach the recipient’s eyes than those that stand out. Spam filters are a common reason email marketing campaigns have low click-through rates. Recipients may not see messages sent to their spam or junk folder - worse, they may not trust the sender because they trust their spam filter more. You might be thinking, “I’m not a spam service, I take my time developing my email marketing strategy and craft my messages carefully!” This may be true, but your recipient’s spam filter won’t know that if you use spammy words or follow similar practices. Fortunately, there are many small changes you can make to your emails to make them feel more genuine and more likely to reach you reader’s inbox.
We understand - your business is growing and you want to scale it well. You want to know how to attract new customers and increase their overall value to your brand. Unfortunately, you can’t make these improvements without a roadmap. That’s where e-Commerce metrics play an important role. Metrics tell you a lot about your business - how much you’re spending on new customers, how much their worth over the course of their relationship with your brand, and your return on advertisement investments, among information. You can use metrics to find out where you’re succeeding and where you can improve. But to make e-Commerce metrics work in your favor, you need to figure out which ones are the most integral to your brand.
Inbound marketing is growing in popularity, as it provides eCommerce stores with a unique opportunity to attract new shoppers and improve conversion rates. Most inbound marketing strategies begin with an effective content marketing strategy. One effective way to outline your inbound marketing strategy is to use a sales funnel – a diagram that notes each step of the process, starting with your content and ending with customer satisfaction.
Content marketing is a form of inbound marketing that brings potential customers to you. It is considered to be one of the top marketing initiatives for B2C and B2B companies. By creating content that answers customers’ questions and needs, you can attract qualified prospects to your business.
A blog post’s headline is how it introduces itself to a potential reader. It tells the reader what it’s about, and what they can gain from its content. In other words, your headlines are astonishingly important. If you don’t write them perfectly, your posts may not reach their full potential. Alternatively, blog posts with powerful headlines may attract hundreds or thousands of readers that wouldn’t have opened the article otherwise. According to Copyblogger, 8 out of 10 people will read an article’s headline - but only 2 out of 10 will read the entire post. It's crucial for blogs to have exceptional headlines so they can attract more clicks and convert strangers into readers. Posts with excellent headlines get more shares on social media, too - it’s a win-win situation for bloggers and online brands. So what can you do to take your headlines from feeble to fantastic? Read on to learn more about scientifically proven ways to craft better headlines.