Amy Bertram

Copywriter, Technical Writer, Writer

An unconventional health and wellness writer

AMY BERTRAM 704-779-6639
• Fitness Instructor
• Corporate Wellness Consultant


Wellness Specialist 01/2008 to 12/2018
NFP Charlotte, NC

• NFP is a national benefits consulting firm for corporations around the United States.
• Consistently creates successful wellness programs for 40+ clients in many disciplines, including strategizing based on client budget, employee base, corporate culture, medical carrier, communication preferences, etc.
• Consults with wide variety of companies, insurance carriers, third party vendors, and wellness companies to provide best fit for clients’ wellness needs.
• Creates fun and innovative employee challenges to encourage employee behavior change.
• Promotes healthy culture with clients and NFP employees, by creating healthy policies, activities, incentives, education, encouragement, and motivation.
• Remains current on medical, fitness, nutrition, and wellness research to incorporate into client programs.
• Writes monthly newsletter in blog-type format that is sent to over 250 clients and thousands of employees each month.
• Accomplished presenter for clients in variety of arenas, including Lunch and Learns, Open Enrollment meetings, evening dinner presentations, and hands-on fitness demonstrations.

Fitness Instructor 02/1994 to Present
YMCA of Greater Charlotte Charlotte, NC
Speaker: BLI-Balancing Life’s Issues 01/2017 to Present
Blog Author: 01/2016 to Present
Pharmaceutical Sales Representative 05/1991 to 06/1997
Novartis Pharmaceuticals Bethesda, MD/Charlotte, NC
• Intensively trained in medications for high blood pressure, heart disease, arthritis, soft tissue injury, tobacco cessation, seizures, and hormonal imbalances.
• Promoted medication to private practice Internists, Orthopedic Surgeons, Neurologists, Gynecologists, Cardiologists, and Nephrologists.
• Won Circle of Merit Award for relationships with clients, as well as sales volume.

Assistant Media Planner 08/1988 to 09/1990
Long, Haymes, and Carr Advertising Agency Winston-Salem, NC
• Created full media plans for large national client, adhering to specific budgetary guidelines.
• Met with media representatives to determine best media outlets and programming for target audience.
• Presented media plans to large national client.

Bachelor of Arts in Communications NC State University Bachelor of Arts in Public Relations

Certified Personal Trainer
Aerobics and Fitness Association of America (AFAA)
Certified Fitness Instructor
Certified Body Shred Instructor

Core Qualifications
• Microsoft Word
• PowerPoint
• Excel
• Publisher

Professional Affiliations
• National Wellness Institute
• Healthy Charlotte (Chamber of Commerce)
• Aerobics and Fitness Association of America/ACSM

Content Types
Blog Post, Article, Presentation, Narrative Video, Whitepaper, Live Event, Checklist, Email Newsletter
More Information
NC State University, BA Communications, BA Public Relations
American Fitness Association of America, Personal Trainer, Advanced Personal Trainer, Certified Fitness Instructor
Charlotte, NC, USA|English



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