Speedy, driven, versatile copywriter & journalist
Through MOD Worldwide, I worked with trainer Steve Durkin to brand his up-and-coming personal fitness program. He wanted to convey passion and optimism , while avoiding the macho clichés associated with extreme workouts.
I worked with Philadelphia-based designer K Terrell to brand his unisex clothing line.
I interviewed one of Divertido's vendors for a blog post intended to inspire readers to buy pieces from her jewelry collection.
This blog post was intended to inspire Divertido's brick-and-mortar customers as well as online shoppers to purchase its new cardboard play sets.
Product description for Darth Vader and Son coffee table book, written for a gift boutique's online store.
Product description for a humorous journal, written for a gift boutique's online store.