Andrea Bullard

Content Strategist, Copywriter

Speedy, driven, versatile copywriter & journalist

For the past six years, I’ve worked with advertising agencies as well as independently to develop brand strategies and create ROI-driven web copy and social media content for clients in a broad range of industries, including fashion, health and wellness, retail, small business, and real estate. Working as Social Media Manager for Bulk Vintage, I grew the company’s Instagram following by creating a consistent, relatable voice, which drove traffic to its Etsy site and increased sales. I had similar success blogging for O’Bannon Oriental Carpets. My post about Persian foot stools drew so many interested customers to the store that the product sold out within a week.

My writing arrests attention. It’s incendiary, yet clear. It shines through the chaos of the information age. I understand that good content answers questions and starts conversations, ultimately inspiring people to buy from the client.
Categories
Content Types
Article, Product Description, Social Copy, Interview, Website Copy, Press Release, Blog Post
More Information
University of Pittsburgh, English Writing
University of Pittsburgh, Studio Arts
Philadelphia, PA, USA|English, Spanish
Publications
N/A

Web Copy

2
andreabullard.wordpress.com
Website Copy
CORE Personal Fitness

Through MOD Worldwide, I worked with trainer Steve Durkin to brand his up-and-coming personal fitness program. He wanted to convey passion and optimism , while avoiding the macho clichés associated with extreme workouts.

October, 24 2012
andreabullard.wordpress.com
Website Copy
OKTCollection

I worked with Philadelphia-based designer K Terrell to brand his unisex clothing line.

January, 13 2015

Blog Posts

2
PDF upload
Interview
Q&A with Jodi Lyons of Joli Jewelry

I interviewed one of Divertido's vendors for a blog post intended to inspire readers to buy pieces from her jewelry collection.

andreabullard.wordpress.com
Blog Post
Beyond the Goodie Bag: Chic Children’s Party Favors

This blog post was intended to inspire Divertido's brick-and-mortar customers as well as online shoppers to purchase its new cardboard play sets.

September, 10 2011

Product Copy

2
andreabullard.wordpress.com
Product Description
Darth Vader and Son

Product description for Darth Vader and Son coffee table book, written for a gift boutique's online store.

May, 28 2012
andreabullard.wordpress.com
Product Description
Riding Shotgun Dispatch Journal

Product description for a humorous journal, written for a gift boutique's online store.

May, 26 2012
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