Andrea Racanelli

Enthusiastic, Creative Marketing Professional

Experienced marketing professional with proven ability to create high-impact, effective marketing programs from concept to execution that accelerate business objectives, increase number of qualified leads, and gain maximum recognition for company and product. Highly skilled in training and motivating staff, negotiating with vendors/outside agencies to maximize budget, and building successful business channel relationships.

● Work with clients in various industries to develop marketing programs that support their initiatives, generate qualified leads and increase revenue
● Create social media strategy and targeted content development for retail and business to business clients
● Develop event marketing strategies including planning/budget, researching/qualifying events, outlining event goals, developing messaging and themes, logistical planning, developing booth property, crafting email content, train staff to generate qualified leads and ROI at trade shows and analyzing events to calculate ROI
● Craft email marketing strategy, schedules and content to support multiple initiatives based on company goals
● Assist clients in seminar and webinar planning including event marketing plan development and execution, attendee acquisition, lead f/u and nurture
● Conduct speaking engagements at industry events on numerous topics including social media, trade show planning, content marketing and email marketing
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Plattsburgh State, Bachelor's in Marketing

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