Andrew Pearson

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Technical Writer, Writer, Managing Editor

Those who analyze best: win

ANDREW PEARSON was born in Pakistan, grew up in Singapore and was educated at boarding schools in England and America. With a degree in psychology from UCLA, Pearson has had a varied career in IT, marketing, mobile technology, social media, esports, and entertainment.

In 2011, Pearson relocated to Hong Kong to open Qualex Asia Limited, bringing its parent company's experience into the ASEAN region. In 2016, Pearson started Intelligencia Limited, a leading implementer of AI, analytics, BI, CX, data integration, digital marketing, social media and cloud solutions for the gaming, casino, finance, hospitality, sports betting and retail industries. Pearson is currently working on projects in countries such as India, Hong Kong, Macau, Singapore, Mexico, the Philippines and Australia. Pearson has also leveraged Intelligencia's expertise to implement software solutions from such vendors as Alicloud, Alteryx, Datameer, SAS, HDS, Qlik, Tableau, and TIBCO at some of the world's biggest casino operators, lottery companies, and sports books.

In 2009, two books that Mr. Pearson edited appeared in print; the first in the Double Down on your Data series, Clive Pearson's How Analytics is Revolutionizing the Casino Industry and Santiago Maggi's Investment Strategies for Uncertain Markets, a book about the financial markets that presciently predicted the 2007 global financial meltdown.

In 2010, Pearson also wrote The Mobile Revolution and it was published by Qualex Publishing. In 2013, Pearson was invited to write a chapter in Global Mobile: Applications and Innovations for the Worldwide Mobile Ecosystem, a book on mobile technology. The book, which was co-authored by several of the mobile industry's leading figures, was published in July 2013.

In 2017, Pearson published The Predictive Casino, a book about how analytics should be used in the casino industry. This was followed by other books in the Predictive series, The Predictive Sports Book, The Predictive Retailer, The Predictive Airliner, with others soon to follow. Pearson is currently penning books on how AI will affect technology for marketing departments and customer loyalty.

Pearson is also a noted columnist, writing on topics such as mobile media, social media, predictive analytics and cloud technology for such publications as ComputerWorld HK, The Journal of Mobile and Social Media Marketing and The Mobile Marketer. Pearson is also a member of the editorial board of the upcoming Journal of Mobile and Social Media Marketing, as well as the president of the Advanced Analytics Association of Macau.

Pearson is also a VP of the Macau Grow uP eSports Association in Macau and has been part of the producing team that created the award-winning Girl Gamer Festival in both Macau and Lisbon. Pearson sees esports as a way to reach the coveted Millenial demographic, especially in China.

An avid traveler, Pearson is a sought-after speaker, lecturing on such disparate topics as AI + ML, casino and mobile marketing, data analytics, social media and interactivity. If he's not pounding the pavements of Hollywood, he's probably meandering through the labyrinthine streets of Hong Kong's Lang Kwai Fong, or tearing up useless betting slips at Happy Valley (perhaps the most perfectly named racecourse in the world (for some)), or dining at a hawker center in Singapore, or wandering through tall safari grasses in South Africa, or doubling down at the gaming tables in Macau. Basically, Pearson's trying to find the next great story that the world doesn't yet know that it desperately wants to see...
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UCLA, Psychology
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