A research professor/ media professional with a passion for creating clear, concise and compelling narratives
At SXSW 2019, OMDers from around the world attended to discover the latest trends and ideas considering opportunities and implications for our clients, consumers and the industry. Take a look at the 4 key themes coming out of this year’s SXSW that you need to know about.
OMD EMEA’s Chief Strategy Officer, Mark Murray Jones, and Strategy Managing Partner, Kate Ivory, join OMD Sydney’s Head of Strategy, Peita Pacey, to discuss their stand out topics from SXSW 2019. From the new role of empathy in marketing and why empathetic companies are more successful, to why friction is so important and is at risk in the increasingly ‘convenience-mad’ consumer landscape.
Global CSO, Chrissie Hanson, and North America CSO, Kristen Colonna, discuss key themes coming out of SXSW 2019. From how AI will allow us to be even greater in our human capabilities to the importance of keeping the consumer needs front and center. The pair also cover audio marketing, the introduction of 5G and some of its’ repercussions.
Check out the new way ARwall are creating virtual experiences to be more immersive and individualized. #OMDSXSW
We caught up with LinkedIn at #SXSW about how they are using AR like the Microsoft HoloLens to learn more about their users. #OMDSXSW