Anna Paula "Anna G" Goncalves

Content Strategist, Copywriter

Helping businesses connect with [their] people.

With over 10 years of Branding, PR and Marketing experience, Anna's background is in understanding what brands want [and need]. With each brand's identity, personality, vision, mission and audience in mind, her branding perspective coupled with her PR skills and knowledge of how to market a brand, gives her the necessary edge to conceptualizes, create and strategize the most effective and results-driven content.
Categories
Content Types
Article, Case Study, Website Copy, Blog Post, Ad/Promotional Copy
More Information
Bentley University, BS
Boston, MA, USA|English, Portuguese, Spanish
Publications
N/A

Published Content

13
reddit.com
Victoria's Secret, It's Time To Change!
April 1st, 2019
viaretravel.com
Blog Post
Does Your ‘Bucket List’ Have Purpose?

Decided on content strategy, created imagery and wrote blog post from experience for a travel agency looking to promote their latest "bucket list experience" itinerary

blog.styleboston.tv
Blog Post
Episode 1 of “This Is Us” Gives Us More Than Enough Reasons to Stick Around: Season 3 Premiere Screening at Paramount Studios

I was invited to the premiere screening at Paramount Studios. I attended the as Media, mingled at the reception (Paramount lot), watched the first episode of Season 3, sat through Q&A with cast, and submitted this piece of the experience along with what to look forward to with the new season (based on what I heard during Q&A). It was sent on time to be published. - Photos are my own. - Writing is my own. (Writing style is based on audience) I decided on the flow and concept of the article/blog post without any direction.

September 27th, 2018
blog.styleboston.tv
Blog Post
What This Young Pop Culture Needs is An Old Soul: An Evening with Charlie Puth

I was invited to attend an intimate event with Charlie Puth at the Grammy Museum. I attended as Media and later wrote about my experience. - Writing is my own. (Writing style is based on audience)

September 18th, 2018
blog.styleboston.tv
Blog Post
A PRE-EMMY’S HOUR OF FUN WITH CODED PR

I was invited to a Pre-Emmy event to mingle. There, I met the owners and other industry folks. Following the event, I wrote about my time there. - Writing is my own. (Writing style is based on audience)

August 20th, 2018
blog.styleboston.tv
Blog Post
22 Reasons Why You Should Go See Mile 22

I was invited to the premiere, attended the 'black' carpet as Media, watched film, reviewed it and submitted piece on time to be published - Carpet photos are my own. - Carpet videos are my own. - I did not edit the video. - Writing is my own. (Writing style is based on audience) I decided on the flow and concept of 22 reasons of the article/blog post (made up each one) without any direction.

August 16th, 2018
blog.styleboston.tv
Blog Post
DENZEL, TAKE 2! ‘THE EQUALIZER’ RETURNS TO GIVE BOSTON A CLOSEUP

I was invited to the screening of Denzel's movie, attended on time, watched film, reviewed it and submitted on time to be published. - Writing is my own. (Writing style is based on audience) I decided on how the flow of the article/blog post without any direction.

July 18th, 2018
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Case Study
Case Study: Branding; Brand Partnerships; Beauty; Influencer; Media; Social Media Strategy

I worked alongside client to achieve these results. I also prepared this document.

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Case Study
Case Study: Rebranding; Music; Entertainment; Fashion; Lifestyle; PR; Media

I worked alongside client to achieve these results. I also prepared this document.

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Case Study
Case Study: Branding; Fitness; Modeling; Sports

I worked alongside client to achieve these results. I also prepared this document.

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Case Study
Case Study; Branding; Music; Entertainment; PR; Media; Brand Partnerships

I worked alongside client to achieve these results. I also prepared this document.

PDF upload
Case Study
Client Case Studies: Digital Agency; Music and Entertainment; Music and Technology

I was [and am] the Consultant for both these companies. I work alongside the founders to drive the results you read here. I also prepared this document.

versedonline.com
Blog Post
Build your brand with: BRAND U!

Provided free knowledge/consultation to aspiring artists via interactive discussion forum, #BrandU by stimulating their minds to think about their brand and beyond. I pitched an idea to Boston based, Versed Magazine's Editor-in-Chief upon realizing what was lacking in the music/entertainment industry for artists who wanted to embrace their art as a career. The magazine was also geared towards emerging entrepreneurs. Not too long following that initial conversation, I become Versed Magazine's first consultant with a branded platform. I provided professional knowledge and consultation to the magazine's readers (over 25 million hits) from all around the world via an interactive discussion forum that lasted the year I had committed to. I taught branding, with a global mentality and a local approach. Please refer to all blog posts under #BrandU for more posts.

August 4th, 2012
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