Anna Kelley

I'm an experienced editor and writer with a background in creative and technical writing and over a decade of experience teaching and mentoring writers. The power and puzzle of language inspires me. I'm passionate about applying the foundational elements of storytelling, rhetoric, and design to shape digital content that informs, inspires, and empowers humans. I have written and edited content for the following: SaaS, marketing & SEO, small business, and non-profit. In academia, I taught content production for the web and understand the intersections between writing, design, research, and strategy. I have expertise in both rhetoric-based and UX-based audience analysis and rely on either content- or user-based research to produce and adapt content. I have experience in remote interviewing and user testing. In addition, I hold a Master of Fine Arts in Creative Writing and have a firm understanding of using storytelling to capture both brand and audience.