Anna-Lena Behringer

Content Strategist, Copy Editor, Copywriter, Graphic Designer

Knowing what to say starts with knowing who you are and what your goal is.

Hello, I'm Anna-Lena a brand content strategist, marketer and content creator working at words of motion, which I found in 2017. I support modern companies and business owners telling compelling brand stories to connect with their target audience, and thus achieve their goals through organic traffic. I'm doing my work with great ambition and reliability. People also say that I'm an understanding, dynamic team player and a good listener who is proactive in her solutions, very organized and concise in her work.

I love traveling and experiencing new cultures by being an active explorer of my environment and meeting locals. I grew up with skiing, snowboarding, hiking, mountain biking and horse riding in the Black Forest Highlands (South Germany). I'm an all round sports woman who is never tired of trying out new sports. I'm always interested in learning new things, getting to know inspiring people and supporting ideas with a big vision.
Categories
Content Types
Article, Blog Post, Buyers Guide, Case Study, Checklist, Direct Mail, Ebook, Graphic, Guide, Infographic, Infographic Copy, Interview, Presentation, Press Release, Product Description, Script, Social Copy, Website Copy, Whitepaper
More Information
University of Edinburgh Business School, Master of Science (MSc) in Marketing
Karlshochschule International University , Bachelor of Arts (B.A.) in Intercultural Management & Communications
Freiburg (South Germany)|German, English
Publications
N/A

Website Copy

2
wordsofmotion.com
Website Copy
words of motion

I teamed up with a web developer who helped me with the technical side of creating and publishing my website. We put a lot of thought into how to showcase my personality and how that is also reflected in my work and how I'd like to cooperate with partners.

optik-behringer.de
Website Copy
Optik Behringer

Together with a web developer we created a user friendly website that is in line with the company's values, corporate design and zeitgeist. I was the project manager coordinating everyone who was involved in order to meet milestones. I did also the copywriting of the new website's content. The website is in German.

Articles

2
wordsofmotion.com
Blog Post
MY 4 WHY’S FOR THE SPORTS, OUTDOOR & ADVENTURE INDUSTRY

I wrote this article in order to share more about myself and my motivations why I work for the sports, outdoor and adventure industry. So people, who are interested, get a better picture of who I am and what I sand for in order to decide whether they'd like to get to know me personally and collaborate on projects.

October, 31 2018
bernardzitzer.com
Article
Ende der Google Site Search 🦏 – 6 Alternativen

Based on a briefing and a list of relevant keywords I wrote a reader friendly article which is in several top 10 rankings for relevant keywords and receives hundreds of clicks every month since its online publication. The work included creating a rough concept at the beginning, researching the topic, SEO copywriting and adding different media. The article is written in German.

July, 22 2017

Print media

1
PDF upload
Ad/Promotional Copy
Flyer - Bowl singing therapy

I united four different roles in one person. I was the project manager, content strategist, copy writer and graphic designer at the same time. Based on the client's values, needs and goals I created a flyer that promotes her services and introduces her as a therapist. The flyer is in German.

Direct Mail

1
PDF upload
Direct Mail
Application as Content Strategist & Content Creator

I created this info sheet to introduce myself to potential new clients via email/private messages. From concept creation to graphic design and copy writing, I did all by myself.

Social Media

1
facebook.com
Social Copy
Facebook Account - Optik Behringer

Optik Behringer aims to grow their brand awareness and their fan base, as well as strengthen the relationship with their existing customers by letting them participate in their daily working life. On a monthly/weekly basis, I prepare an editorial plan and schedule single posts. I’m in charge of topic research, content writing and creating social media graphics. Both tonality, design, and topic selection are in line with the brand’s values and vision. The number of followers has more than doubled since I took over.

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