Knowing what to say starts with knowing who you are and what your goal is.
I teamed up with a web developer who helped me with the technical side of creating and publishing my website. We put a lot of thought into how to showcase my personality and how that is also reflected in my work and how I'd like to cooperate with partners.
Together with a web developer we created a user friendly website that is in line with the company's values, corporate design and zeitgeist. I was the project manager coordinating everyone who was involved in order to meet milestones. I did also the copywriting of the new website's content. The website is in German.
I wrote this article in order to share more about myself and my motivations why I work for the sports, outdoor and adventure industry. So people, who are interested, get a better picture of who I am and what I sand for in order to decide whether they'd like to get to know me personally and collaborate on projects.
Based on a briefing and a list of relevant keywords I wrote a reader friendly article which is in several top 10 rankings for relevant keywords and receives hundreds of clicks every month since its online publication. The work included creating a rough concept at the beginning, researching the topic, SEO copywriting and adding different media. The article is written in German.
I united four different roles in one person. I was the project manager, content strategist, copy writer and graphic designer at the same time. Based on the client's values, needs and goals I created a flyer that promotes her services and introduces her as a therapist. The flyer is in German.
I created this info sheet to introduce myself to potential new clients via email/private messages. From concept creation to graphic design and copy writing, I did all by myself.
Optik Behringer aims to grow their brand awareness and their fan base, as well as strengthen the relationship with their existing customers by letting them participate in their daily working life. On a monthly/weekly basis, I prepare an editorial plan and schedule single posts. I’m in charge of topic research, content writing and creating social media graphics. Both tonality, design, and topic selection are in line with the brand’s values and vision. The number of followers has more than doubled since I took over.