Creative Content Writer and Online Marketing Design Strategist
Designed, maintained and updated an original website for a small privately owned benefits brokerage company, including installing an e-commerce link to purchase individual insurance products directly through the company's web page.
Wrote an article on the importance of human resource technology in business that was published with Employee Benefit News, a leading industry resource for healthcare benefits.
Contributing writer for smarthustle.com - “The changes taking place in the health care industry have expanded our roles as benefit advisors. To prepare for this, we are making a concerted effort to be more of a resource; and not just to our existing clients. We are no longer simply in the business of sales, but also the business of collaboration and education," explains Durkin. " We aren't just going to rely on our existing experience and expertise in advising businesses on health care needs, but are also taking advantage of new technology that produces accurate, data-driven results. This helps us to develop more creative, strategic and cost-effective solutions for our clients.” She also adds,”any business not taking full advantage of all that social media has to offer is really dropping the ball. Move beyond just selling a product or service and create a public voice. Establish a unique personality for your company, positioning yourself as not only a valued resource, but a crucial necessity to your industry. The revenue will follow!”
Contributed to an article published on flarrio.com discussing the primary changes in healthcare technology.
Published an original entertaining creative writing piece on getting through days that just seem to present challenge after challenge.