I've been writing for most of my life, primarily on a personal level. I've also written many technical pieces as a freelance consultant for a variety of fields.
I'm only satisfied when each piece of content is genuinely better than the last. A lofty ambition? Maybe - but there's just too much "good" content out there. If you really want to earn the attention of your audience, you need to create something GREAT.
In short: I like to develop my craft with the vigor that Arnold put into his biceps.
If we work together, be prepared for a deluge of questions about the target audience. I'm shamelessly curious about who my content is for, as I believe that great content isn't just thrown to the shapeless masses. Great content is tinkered and toyed with, specifically crafted for those it can help inform and inspire.