I've been writing for most of my life, primarily on a personal level. I've also written many technical pieces as a freelance consultant for a variety of fields.
I'm only satisfied when each piece of content is genuinely better than the last. A lofty ambition? Maybe - but there's just too much "good" content out there. If you really want to earn the attention of your audience, you need to create something GREAT.
In short: I like to develop my craft with the vigor that Arnold put into his biceps.
If we work together, be prepared for a deluge of questions about the target audience. I'm shamelessly curious about who my content is for, as I believe that great content isn't just thrown to the shapeless masses. Great content is tinkered and toyed with, specifically crafted for those it can help inform and inspire.
Article, Landing Page, Social Copy, Website Copy, Press Release, Blog Post, Email Newsletter, Ad/Promotional Copy