Antoinette Alexander

Content Strategist, Ghostwriter, Writer

Delivers compelling, smarter and relevant content to help you engage readers and increase conversions

I'm a seasoned business writer specializing in technology trends impacting businesses and finance professionals. I also have brand journalism experience, helping companies elevate their content marketing through storytelling and high-impact content creation.

Whether I’m crafting an article, whitepaper, blog, or ghost writing, I strive to make content appealing, smarter and relevant to diverse audiences. I offer an impressive track record of meeting demanding deadlines, finding the creative solutions for all content challenges and producing superior work. Throughout my career, I’ve earned respect for being extremely conscientious, self-managed and motivated to excel.

My work has appeared in several online publications and leading trade magazines, and I enjoyed early career success writing for daily newspapers the Asbury Park Press and The Seattle Times.
Content Types
Article, Case Study, Whitepaper, Blog Post, Interview
More Information
Seattle University, Bachelor’s Degree, Journalism
Baruch College, NY, Graduate Coursework, Business Journalism
Seattle, WA, USA|English

Business Technology

The Marketing Gunslinger

Advancements in technology have changed the game for today’s businesses, and those who pride themselves on delivering the best product and customer service at the best possible price have minimal chances of long-term success.

July 16th, 2018
Next stop: The cloud

It’s a transformational time for the accounting profession. Leveraging the cloud can not only benefit your practice today, but can also position you to benefit from the technology innovations of tomorrow. This Special Report takes a closer look.

May 1st, 2018
Technology is radically reshaping the future of auditing

The audit profession is on the brink of a revolution. Are you ready? Emerging and evolving technologies like artificial intelligence, blockchain, robotic process automation and data analytics are not hype. They are reality and are, in fact, already impacting our professional and personal lives in various ways (think, for example, of Amazon’s Alexa or self-driving vehicles). And it’s just getting started.

March 1st, 2018
The cloud: There's more than one way to make the journey

In today’s evolving business climate, some accounting professionals may feel like they’re on a high-speed train that demands greater efficiencies, enhanced mobility and new growth opportunities. For a growing number of these professionals, their journey toward a competitive advantage is fast approaching its next stop: the cloud.

May 1st, 2017
Target: CPAs

Cybersecurity is a bigger issue than ever before as the sophistication level of hackers, some of whom are engaged in full-scale organized criminal enterprises, continues to rise at an alarming rate. What’s even more alarming is that they are moving downstream, targeting not just large public companies but those within the mid-tier market. That includes accounting firms.

November 1st, 2017
The rapidly changing landscape of sales & use tax

Thanks in large part to the Internet and the e-commerce explosion, businesses today are operating in a new world of taxation. While navigating the complex and ever- changing sales and use tax landscape can be extremely challenging for business clients, it is affording many accounting firms new growth opportunities. This Special Report takes a closer look.

November 1st, 2016
A new world for nonprofits

Today’s nonprofits are facing myriad challenges, whether it be a decline in revenue, compliance with government regulations, greater demand for financial transparency, or changing technologies. Such issues may be ushering in a new era of complexity for many nonprofits, but for the accounting profession, it’s bringing about greater service opportunities. This Special Report takes a closer look.

February 1st, 2018
The expense reporting nightmare eases

Expense management. It’s a necessary evil that can dishevel even the most seasoned road warrior in seconds with the misplacement of a critical travel receipt. For accounting professionals, it can spell countless hours of unproductive data entry, receipt chasing, and murky, outdated views of client spending records. This articles explores how technology is changing the game.

July 5th, 2017
Building up your technology stack

Fueled by the robust development of cloud-based software and the greater demand for automation, vendors are fostering an “ecosystem” of developers to create add-ons that integrate with their core packages. These integrated suites of best-of-breed products are increasingly changing how accounting professionals serve their clients.

August 2nd, 2017


B2B Lead Generation Expectations Data Hygiene Lead Scoring Nurturing Conversion.pdf

This white paper provides actionable insights and key takeaways to help companies better navigate the complexities of today’s lead generation process.

June 1st, 2018
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Top 5 Easy Ways to Identify and Comply with State Tax Filing Obligations for Pass-Through Entities
June 1st, 2018
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Top 5 Ways to Ensure a Successful Tax Season
December 1st, 2017
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Three Ways to Become a Revenue-Generating Rockstar at Your Firm
December 11th, 2017
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Creating a Learning Vision for Your Firm
November 1st, 2017


Helena Foulkes to investors: CVS Health remains ‘a category of one’

Fresh from two major acquisition announcements — Target’s pharmacy business and Omnicare — CVS Health remains "a category of one” and continues to look ahead to its next innovative move.

June 23rd, 2015
P&G inks $12.5B cosmetics deal with Coty

Procter & Gamble announced a definitive agreement to merge 43 of its beauty brands with Coty. The transaction includes P&G’s global salon professional hair care and color, retail hair color, cosmetics and fine fragrance businesses, along with select hair styling brands.

July 9th, 2015
Retail-based health clinics move beyond acute care
July 22nd, 2013
Are customer experiences at your stores risking billions in retail losses?

Attention retailers. It’s the mistreated customer who walks out the door in a silent huff who places the most revenue at risk, according to a collaborative study conducted by LoyaltyOne and Verde Group with professor of marketing and psychology, Deborah Small at the Wharton School of the University of Pennsylvania.

June 2nd, 2015
CVS wins Caremark battles
April 9th, 2007


WalletHub Study: Washington Ranks Third Best State for Millennials
April 16th, 2019
Macy’s ‘STORY’ Retail Experience Comes to Bellevue, Lynnwood
May 28th, 2019
Business of Fife
May 8th, 2019
Business of… Mason County
June 17th, 2019
SmartAsset Ranks State’s Most Affordable Housing Markets
June 24th, 2019
Franklin Pierce School District Kicks Off Electric School Bus Pilot Program
June 18th, 2019
Talking Walls

If the walls of Spanaway’s Exchange Tavern could talk, one can only imagine the stories they’d have to share — some joyous, some funny, some maybe even terrifying. And all of them, no doubt, intriguing.

July 1st, 2019
Nordstrom and Influencer Arielle Charnas Collaborate on Exclusive Brand

Following the launch of the Treasure & Bond x Something Navy capsule collection in fall 2017, Seattle-based Nordstrom is once again partnering with influencer Arielle Charnas to introduce a new standalone brand called Something Navy.

May 22nd, 2018
Designer Chat: Kate Wright of Chooka
September 18th, 2017
Customizing Clothing with Art

Rvinbow Coalition Concepts (aka BOCOCO) is a startup in Renton run by two Washington natives that’s transforming footwear and sports and motorcycle gear into customized works of art — and helping those in need in the process.

March 6th, 2017
From Robotics to Beauty
January 5th, 2018
Co-Owning a Vacation Home
May 16th, 2018
Sweet Soles
April 5th, 2018
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