Anup Sohanta

Content Strategist, Copywriter, Ghostwriter, Writer

Freelance Writer and Content Strategist

Hey, I’m Anup, I'm a freelance copywriter and content writer, with 5 years of experience in the writing field. I’m also the author of a book called From the Universe's Lips to My Ears.

I develop content strategies, copy and content across a multitude of channels, in the niches of marketing, business, and health. From working with big brands to SMBs, my skill set has given my clients the ability to empathetically connect with and convert their audience. From full-service copywriting to content creation in the form of blogs, articles, whitepapers and poetry. I’m a one-stop resource to help you deliver impactful messaging.
Categories
Content Types
Article, Blog Post, Buyers Guide, Website Copy, Social Copy, Ebook, Landing Page, Whitepaper, Case Study, Ad/Promotional Copy, Direct Mail, Infographic Copy, Product Description, Press Release, Email Newsletter, Guide
More Information
Coventry University, Media, Culture & Communication (Bachelor's Degree)
London, UK|English
Publications
N/A

Business and Operations

14
fastcapital360.com
Blog Post
5 Ways Business Leaders Can Communicate Effectively With Their Teams

Strategies that business leaders can use to communicate with their teams.

April, 8 2019
joon.us
Article
10 Ways to Maximize Productivity from Your Remote Team

Part of a series of articles written for Joon.us about maximizing productivity from a remote team.

January, 31 2019
fastcapital360.com
Article
The Ansoff Matrix: How You Can Use It to Strategize Your Business’s Growth Opportunities

How to use the Ansoff Matrix to strategize business growth.

May, 10 2019
ndash.co
Article
How to Stand out in a Sea of Content Writers

An article about standing out in a sea of content writers to attract new clients and retain existing ones.

April, 18 2019
fastcapital360.com
Article
The 6 Fundamental Management Skills That Help Small Business Owners Succeed

An article that helps small business owners identify 6 crucial skills they need to thrive.

May, 8 2019
fastcapital360.com
Blog Post
Commercial Vehicle Loans: Financing Options, Interest Rates and What Small Business Owners Need to Know

Everything to know about commercial vehicle loans and why a small business would need one.

March, 25 2019
docs.google.com
Article
5 Leadership Strategies to Boost Morale In Remote Workers

For leaders and management of remote teams.

January, 1 2019
ndash.co
Blog Post
Narrowing down Your Niche in Writing

How to narrow down your niche in writing to gain higher-paying, repeat clients. This article is designed to help writers and freelancers with their careers.

March, 4 2019
docs.google.com
Article
How to Gain Loyal Employees Through Working Remotely

For leadership and management of remote teams.

January, 1 2019
docs.google.com
Article
7 Tips to Interview Remote Candidates

Written for Joon.us. This article gives tips for Human Resources and small businesses to interview candidates for their remote team.

January, 1 2019
PDF upload
Article
Is Telecommuting the Future?

An article for Joon.us about telecommuting being the future to increase productivity and lower overheads.

December, 17 2018
docs.google.com
Article
3 Ways to Review Your Remote Team for Better Performance

For leadership and management of remote teams.

January, 1 2019
ndash.co
Blog Post
Freelance Writers: When to Invoice Your Client

Written for the nDash.co blog about invoicing as a freelancer or SMB. When's the best time to send your invoice? on project completion or after a few days.

December, 11 2018
blog.usejournal.com
Blog Post
Hello Bonsai — Making Freelancing Easier

An article about the freelancing tool Bonsai.

September, 1 2018

Marketing

10
docs.google.com
Article
The Marketing Stack: A Product of Customer Disconnection

Why it's important to store customer data in a single source of truth to avoid it being segmented, siloed and disconnected. This is essential for omnichannel marketers to view a complete and accurate picture of the customer journey.

fastcapital360.com
Article
Save Money on Your Small Business Marketing With These 5 Inexpensive Cost Ideas

How to reach your business and marketing goals by taking advantage of these inexpensive marketing ideas for small business.

April, 17 2019
docs.google.com
Article
Engage with Empathy: Refine Your Messaging Through Concise Copywriting

Seeing the audience as individuals, as opposed to a collective can greatly boost a brand's ability to connect with their buyers.

January, 1 2019
docs.google.com
Article
Come On, It's Only a Couple of Words: Naming Brands with Copywriter, Clare Barry

How to name brands and write taglines from the expertise of a senior conceptual copywriter.

January, 1 2019
spin90digital.com
Article
Why You Need to Outsource Your CMO to Improve Your Business

Why outsourcing c suite roles like the CMO will add value to a business.

January, 1 2019
PDF upload
Article
Building a Reputable Brand Around Empathy

Aimed at B2B and B2C marketers about leveraging empathy to build a sustainable brand.

January, 1 2019
spin90digital.com
Article
The 7 Things to Look Out for When Hiring a Digital Marketing Agency in 2019

Working with the Spin 90 Digital team to create articles and content strategy.

January, 31 2019
PDF upload
Article
How to Build a Content Marketing Strategy to Boost Conversions

For B2B and B2C companies to build a content marketing strategy to boost their conversions.

August, 17 2017
PDF upload
Article
How to Become a Successful Online Entrepreneur

An article that I wrote for FiveChannels Media. Jason Hall, CEO, wanted an article that would provide genuine insight and value. The article focuses on statistics and explaining methods to help readers become entrepreneurs.

September, 27 2018
commun.it
Blog Post
How to up Your Game by Spying on Your Competitor’s Followers

An article for the about why businesses need to monitor their competition on Twitter.

September, 8 2018

Web Copy

8
tencom.com
Website Copy
What’s Pultrusion?

Website copy for Tencom Limited about the pultrusion process to create fiber-reinforced plastic.

docs.google.com
Press Release
Rialto Reborn - Press Release - 80s night

Press Release for an upcoming event.

January, 26 2019
wearepython.com
Website Copy
We Are Python - About Me Web Copy

Python "Who We Are" page. Describing the Digital Marketing Agency in detail. I wrote engaging copy that conveyed Python's message of being a fun, quirky and a cheeky marketing agency, that's highly skilled at what they do.

November, 21 2018
wearepython.com
Website Copy
We Are Python - Services Web Copy

Python's "What We Do" page. Offering their services in a unique and tasteful way.

November, 21 2018
Image upload
Website Copy
MV3 Marketing - Affiliate Marketing Web Copy

Web copy for MV3 Marketing

November, 8 2018
Image upload
Website Copy
MV3 Marketing - AI and Automation Web Copy

Web copy for MV3 Marketing

November, 8 2018
Image upload
Website Copy
MV3 Marketing - Augmented Reality Web Copy

Web copy for MV3 Marketing

November, 8 2018
Image upload
Website Copy
MV3 Marketing - PPC Web Copy

Web copy for MV3 Marketing

November, 8 2018

Health and Wellness

5
seema.com
Article
Creating a Dialogue: The Steady Rise of Indian Poets

Breaking the stigmas and stereotypes of Indian culture with poetry. This article highlights how Indian women are bringing issues of female empowerment and equality to the forefront of the art world.

May, 10 2019
linkedin.com
Blog Post
Spending Less Time on the Internet Isn't the Solution

Why you don't need a social media detox and why do you do need to be more conscious about your content consumption.

January, 17 2019
medium.com
Article
Occasionally Starving Yourself Is Good for Your Health

An article about the physiological and psychological benefits of fasting for the human body.

May, 19 2019
writingcooperative.com
Article
Why Do I Have Amazing Ideas at Night (And How to Harness Creativity During the Day)

I wrote this in-depth article for The Writing Cooperative. It takes a look at the science of why creative ideas are more prominent at night and how we can effectively use that creativity at other times of the day.

June, 14 2018
theascent.pub
Blog Post
The Ascent - The Simple Art of Contentment

A blog post that offers insight into a congenital heart disease called Cor Triatrium and elaborates on being content with the things that we have in our lives.

June, 20 2018
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