Armstrong Samuel

Content Strategist, Copy Editor, Copywriter, Editor, Graphic Designer, Technical Writer


Professional Summary
Skilled copywriter with 5 years of experience working in advertising. Committed to producing exceptional and creative types of content, including articles, internet content, advertisements, commercials, brochures, and publications. Experienced in a variety of writing styles and determined to strive for the best. Dedicated team player who enjoys working with others to develop innovative ideas. A seasoned professional with the goal of going beyond what is expected.

-Exceptional writing skills that allow me to transform my ideas into writing that effectively communicates information to the appropriate audiences. -Excellent listening skills that are helpful when listening to client's wants and needs and providing exactly the work they want. -Solid background in marketing that allows me to understand how the product development, promotion, and sales process works and how to strategically reach target customers. -Outstanding creative thinking skills that are helpful for overcoming issues in writing and for coming up with new and innovative ideas. -Strong customer service skills that allow me to communicate clearly and effectively with my clients and establish quality standards.

Work Experience

Copywriter November 2019 – present

Write advertising copy designed to effectively reach customers in the appropriate target markets to promote products and services.
Discuss products and services with clients to learn all the details and specifications to ensure the appropriate advertising methods and themes are used.
Create content for internet, publication, and broadcast media using creative concepts.
Research what aspects will make products and services more appealing to customers to maximize the number of sales.

Copywriter May 2017 – November 2019

Wrote persuasive copy for brochures, websites, and advertisements to ensure customers were reached.
Ensured budgets were maintained and that work was completed according to schedule.
Utilized search engine optimization techniques, and edited and revised content as needed by clients.
Worked with art directors and account managers to create ideas and schedules that worked with the projects at hand.

Web Content Writer July 2016 – April 2017

Communicated with clients to establish project requirements and followed editorial guidelines.
Created original, engaging articles that were succinct, informative, and easy to read.
Worked with developers and other IT staff to address technical challenges in displaying content online.

Bachelor of the Arts in Advertising 2016
Washington State

Hobbies and Interests
I enjoy writing both at work and at home. I have a blog that I write weekly, and I share information on recipes, DIY projects, fitness, healthy eating, and other lifestyle topics. I also love swimming and running in my spare time to keep fit. Every month, I volunteer at a homeless shelter in my hometown.
Content Types
Article, Blog Post, Ebook, Website Copy, Product Description, Graphic, Email Newsletter, Page Layout, Animation, Commercial, Landing Page
More Information
University of Washington, Bachelor of the Arts in Advertising
Washington, DC, USA|German, English, French, Norwegian, Portuguese, Russian, Spanish

Published Content

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