Tara Kelly
Content Strategist, Copywriter, Developmental Editor, Ghostwriter, Graphic Designer, Photographer, Videographer, Writer, Managing Editor
Curious disrupter. Award-winning author. Storm chaser
I help purpose-driven organizations and creative professionals build more inclusive brands and stand for something. As a neurodiverse team, we don’t fear change — we embrace it. Lifting up underdogs and telling a damn good story are what get us out of bed every morning. We believe impactful brands are built from the inside out.
What drives you? What drives your staff? What drives your customers and community? Let’s find out.
My Expertise:
Award-winning, multi-published author and creative leader with over ten years of brand strategy + development, video production, web development, and content marketing experience. I work with disrupters who are open to finding a different way, a better way, a way that unites and empowers us.
Specialties:
Brand Strategy, Video Production & Motion Graphics, Web Design & Development, Photography, Copywriting/Content Strategy, Music/Audio Production, Content Marketing/Social Media Strategy
Technical Skills:
Adobe CC (including Photoshop, Illustrator, InDesign, Audition, Premiere, After Effects, Acrobat), Final Cut, Logic X, Microsoft Office, HTML, CSS, Wordpress Design & Management, UX/UI, Audio Recording and Editing, Video/Photography, Constant Contact, Mail Chimp, SEO
Achievements:
•Over 10 years of creative and brand leadership experience in a variety of industries, including nonprofit, healthcare, and tech startups.
•Developed a UX-focused design and digital marketing strategy that decreased website bounce rates from 50% to 31%, increased conversions by 626%, and increased site engagement by 28%. Improved ADA accessibility compliance.
•Produced and launched video marketing campaigns that increased video views by 425%, subscribers by 230%, and shares by 159%.
•Successfully branded and re-branded organizations in a variety of fields from healthcare and nonprofits to high tech. Branding included new logos, marketing materials, responsive websites, creating style guides, and content that better reflects the voice of the organization.
•Created and launched a social media campaign that increased followers by 157%, video views by 1265%, and engagement by 423%
•Author of the award winning and critically-acclaimed HARMONIC FEEDBACK and AMPLIFIED (Macmillan)
•A highly skilled editor with a sterling reputation in the business and children’s writing community
•Teaching and public speaking experience - I can make people laugh!
What drives you? What drives your staff? What drives your customers and community? Let’s find out.
My Expertise:
Award-winning, multi-published author and creative leader with over ten years of brand strategy + development, video production, web development, and content marketing experience. I work with disrupters who are open to finding a different way, a better way, a way that unites and empowers us.
Specialties:
Brand Strategy, Video Production & Motion Graphics, Web Design & Development, Photography, Copywriting/Content Strategy, Music/Audio Production, Content Marketing/Social Media Strategy
Technical Skills:
Adobe CC (including Photoshop, Illustrator, InDesign, Audition, Premiere, After Effects, Acrobat), Final Cut, Logic X, Microsoft Office, HTML, CSS, Wordpress Design & Management, UX/UI, Audio Recording and Editing, Video/Photography, Constant Contact, Mail Chimp, SEO
Achievements:
•Over 10 years of creative and brand leadership experience in a variety of industries, including nonprofit, healthcare, and tech startups.
•Developed a UX-focused design and digital marketing strategy that decreased website bounce rates from 50% to 31%, increased conversions by 626%, and increased site engagement by 28%. Improved ADA accessibility compliance.
•Produced and launched video marketing campaigns that increased video views by 425%, subscribers by 230%, and shares by 159%.
•Successfully branded and re-branded organizations in a variety of fields from healthcare and nonprofits to high tech. Branding included new logos, marketing materials, responsive websites, creating style guides, and content that better reflects the voice of the organization.
•Created and launched a social media campaign that increased followers by 157%, video views by 1265%, and engagement by 423%
•Author of the award winning and critically-acclaimed HARMONIC FEEDBACK and AMPLIFIED (Macmillan)
•A highly skilled editor with a sterling reputation in the business and children’s writing community
•Teaching and public speaking experience - I can make people laugh!
Content Types
Ad/Promotional Copy, Article, Blog Post, Candid Photography, Commercial, Corporate Photo, Corporate Video, Ebook, Explainer Video, General Photo, General Video, Graphic, Headshot, Infographic, Landing Page, Interview, Motion Graphic, Music Video, Narrative Video, Page Layout, Script, Social Video, Video, Website Copy
More Information
University of California, Santa Cruz, BA
Cornell University, Certificate in Brand Management
Location|Languages
Publications