Barry Kroeker
Content Strategist, Copy Editor, Copywriter, Editor, Technical Writer, Writer
Creative Communications
Barry Kroeker has been doing Digital Marketing since he got his first heavyweight laptop computer back in the '90s.
He started in journalism and desktop publishing using Adobe and Microsoft products. Working with and for local corporations in central Pennsylvania, he acquired technical writing expertise, and helped to design product literature and create user manuals.
From there, he moved naturally into the marketing and advertising space, where his strengths as a communicator were leveraged into more creative content development, management, and re-purposing.
As technology continued its shift toward the web, he developed and polished his abilities in managing online communications, email marketing programs, inbound marketing campaigns, CRM and database management, pay-per-click advertising, and the related reporting and analytical tools.
Recently he has been more active with website development and management.
Today he enjoys staying on top of current developments in digital communications, and helping his clients succeed in a digital world.
He started in journalism and desktop publishing using Adobe and Microsoft products. Working with and for local corporations in central Pennsylvania, he acquired technical writing expertise, and helped to design product literature and create user manuals.
From there, he moved naturally into the marketing and advertising space, where his strengths as a communicator were leveraged into more creative content development, management, and re-purposing.
As technology continued its shift toward the web, he developed and polished his abilities in managing online communications, email marketing programs, inbound marketing campaigns, CRM and database management, pay-per-click advertising, and the related reporting and analytical tools.
Recently he has been more active with website development and management.
Today he enjoys staying on top of current developments in digital communications, and helping his clients succeed in a digital world.
Content Types
Article, Case Study, Whitepaper, Direct Mail, Blog Post, Email Newsletter, Ad/Promotional Copy
More Information
Hartt School of Music - University of Hartford, Master of Music
Regent University, Master of Arts - Public Policy
Bellefonte, PA USA|English
Publications