I love to write. It allows me to explore marketing and business topics, sharing a greater understanding, and finding unrecognized opportunity.
Writing also helps me share my love of craft beer.
In addition to writing, I love social media. Over the years my social following has grown quite large. More than 100k people follow my beer tweets and over 27k follow my cat. My other social accounts comprise more than 250k and see engagement far greater than the industry average.
I find that writing and social media inspire each other and both allow an outlet to express and mold ideas.