Bonnie-Clare Simson
Copy Editor, Copywriter, Content Strategist, Ghostwriter, Writer
Mid-Senior Copywriter
I am a 36-year-old digital copywriter, editor, and proofreader with excellent English language and grammar skills. My varied education and ten years of experience have developed my versatility and expertise as a writer, proofreader, editor, and researcher.
I have experience in writing everything from blog posts, news articles, explainers, and promotional emails, product and B2B service descriptions; music, movie and product reviews; press releases, and video scripts.
Organic social media posts, e-commerce copy, and Google, Facebook and Instagram ads. Including YouTube, LinkedIn and Twitter. Personally, I prefer long-form copywriting.
Analytical by nature, I strive to craft crisp, clear copy with a punchy, playful CTA that is purposeful. To improve SEO and position my clients as thought leaders, I do keyword research, analysis and audits, title, header, and meta description optimization. Integrating alternative keywords, related search phrases, answering questions and solving problems.
As a thorough researcher, I’m careful to source facts only from reliable sources, preserving accuracy and my client’s credibility. Writing with fresh originality and creative flair, I am pedantic about authenticity and accuracy.
To connect and develop familiarity with the unique personality of a client or brand, I keep the tone of voice consistent. I write and edit in a way that doesn’t simply educate, but engages through a humorous, charismatic and trending style of writing.
In this way, coming across as approachable, human and relatable, appealing to the emotions of readers. I can write, edit and proofread copy to produce a strong positive association between the target audience and the client or brand.
I have experience in writing everything from blog posts, news articles, explainers, and promotional emails, product and B2B service descriptions; music, movie and product reviews; press releases, and video scripts.
Organic social media posts, e-commerce copy, and Google, Facebook and Instagram ads. Including YouTube, LinkedIn and Twitter. Personally, I prefer long-form copywriting.
Analytical by nature, I strive to craft crisp, clear copy with a punchy, playful CTA that is purposeful. To improve SEO and position my clients as thought leaders, I do keyword research, analysis and audits, title, header, and meta description optimization. Integrating alternative keywords, related search phrases, answering questions and solving problems.
As a thorough researcher, I’m careful to source facts only from reliable sources, preserving accuracy and my client’s credibility. Writing with fresh originality and creative flair, I am pedantic about authenticity and accuracy.
To connect and develop familiarity with the unique personality of a client or brand, I keep the tone of voice consistent. I write and edit in a way that doesn’t simply educate, but engages through a humorous, charismatic and trending style of writing.
In this way, coming across as approachable, human and relatable, appealing to the emotions of readers. I can write, edit and proofread copy to produce a strong positive association between the target audience and the client or brand.
Content Types
Blog Post, Social Media, Product Description, Press Release, Ad/Promotional Copy, Email Newsletter, Script, Corporate Video, Product Video, Explainer Video, Narrative Video, Documentary, Landing Page
More Information
University of South Africa (UNISA), Journalism Certificate
University of Cape Town (UCT), Bachelor of Arts in Media & Writing and Clinical Psychology
Red & Yellow Creative School of Business, Digital Copywriting Certificate
Global Language Training, 150-hour Master TEFL (Teaching English as a Foreign Language)
Cape Town, South Africa|Afrikaans, English
Publications