My company is North Star Writing, and I help businesses tell their stories. I left a job at a big magazine in the big city to set up my own writing business in northwestern Ontario. Today I work with both businesses and magazines by writing website copy, articles, blogs, infographics and more, specializing in lifestyle themes like health, parenting, fitness, nutrition, tourism and hospitality.
Over time, the focus of my business has shifted to corporate clients, and the research and storytelling skills I've honed with 20 years in magazine work really well in the business world, bringing that accessible, reader-friendly magazine style to corporate projects. For more than five years, I've being doing content marketing writing for top brands and agencies like Four Seasons Hotels & Resorts, Bravado Designs, PACE Communications, Green Living Enterprises, Scotiabank, TD Bank, fyp.io and RE/MAX.