Taking Hollywood Storytelling Principles to Brands & Businesses
Welcome to Lemon’s “Best of…” series, in which we do a deep-dive into the seemingly bottomless world of financial services that all claim to be the correct product for you. Spoiler alert: They’re not.
Too many marketers turn to simplistic A/B experiments in an attempt to optimize across a vast population. If you consider a massive audience to be a single variable, you’re doing it wrong. If you consider two versions of a message as simply two variables, you don’t understand message design.
At Persado, we look at marketing messages the way one would a math problem. Each word or phrase is something that can be measured and scored. In other words, we’ve codified language in a way that a computer can read it as data.
Marketing is an art that manages emotional associations to your brand. Your brand is distinct from others. Your audience is distinct from others. The emotional connection should be distinct too.
Artificial Intelligence is too easily thrown around these days. For all anyone understands about A.I., companies might as well describe themselves as Hoodoo Voodoo Marketing Solutions or Chaos Magick Search Engines. To make the underlying concepts of our technology accessible for everyone to understand, we’re opening the kimono so you can see HOW WE BUILT THE WORLD’S BEST A.I.-POWERED PLATFORM TO DESIGN CONTENT THAT RESONATES!
When considering anything as a marketing “best practice,” the foremost criteria must focus on creating value for your audience. The Subject Line is your opportunity to convince your reader that you're doing that.
Humans make most of their decisions about spending or affinity based on emotional state. So says Forrester CMO Victor Mulligan in an interview on Forrester’s CX Cast. Though emotional connection has always been important, his research shows that emotions are becoming even more central to success.
As Persado began expanding the emotional intelligence of more channels, one thing became clear: language isn’t the only dog in town. For social channels like Facebook and Twitter, and other advertising media like landing pages and display, imagery does a lot of heavy lifting. So we had to do some heavy lifting too.
No army of marketers is as nimble and fleet-footed as they need to be to ensure focused personalization across a range of hourly changing contexts. Enter the new paradigm in digital marketing: Content Intelligence.
If there is no neurological or physiological blueprint for emotional mapping, what can we use? According to Lisa Feldman Barrett, emotions can only be mapped onto culture by way of language.
How can leading-edge technology give you, your team, your brand, your company, a leg up in leadership?
You’ve been lied to about subject lines length. Again and again and again. We would love to believe it. We butter our bread with making subject lines better. Knowing an optimal length would only enhance our practice. But the truth is length doesn’t matter.
Our AI has been training for years, fueling up on thousands of digital marketing campaigns and billions of data points on how consumers respond to emotional language and other triggers. As New York City commuters, told countless times to “stand clear of the closing doors, please,” we thought we might apply some of these insights to improve MTA subway announcements.
Customer satisfaction and employee engagement are intertwined issues that cannot be simplified as just a hiring issue. There are actually four employee engagement environments that you should start investing in, which will be a direct investment into customer satisfaction.
Profit & Loss is the bedrock of decision making in business. If your investments aren’t yielding desirable results, then you have to change your approach. This is exactly why Financial Wellness Programs in the workplace are essential. Your biggest investment is in your workforce, and by giving them the tools for financial fitness, you are directly boosting your bottom line.
Employee absenteeism isn’t cheap. According to a study done by Circadian, absenteeism among hourly workers costs $2,660 per employee per year. For companies employing 500 hourly workers, that amounts to $1,330,000 per year in direct absenteeism costs.
Hiring people is hard work, and it’s getting harder. The unemployment rate is extremely low (4.1%) and going down. This means it’s harder to find quality candidates. It also means that your job-market competitors will stop at nothing to get the best people they can—even if that means luring your employees.
Onboarding comes with its fair share of HR heavy lifting, which includes distributing and collecting W-4 forms and entering that information into your payroll system. But this simple act comes loaded with hazards that you should be aware of.
Summer is upon us, which means that seasonal hiring of hourly workers is kicking into full gear. But let us venture to say something that seems contradictory on its face. When hiring seasonal hourly employees, don’t approach it as a “summer fling.” Instead, recruit for retention.
Every job posting is a list of responsibilities and credentials, but for the purposes of hiring, consider going one layer deeper — build out a hiring persona for every position which will act as an additional filter telling you if you’re talking with the perfect puzzle piece to round out your work in progress.
If you want to attract top-tier talent and hold onto them, then offering competitive benefits that support overall happiness and well-being is an absolute must. Happy workers make for more successful companies. According to research, happy employees work 12% harder and take up to 10 times fewer sick days.
Our hiring philosophy is that you must recruit to retain. This requires two things: being strategic and creative in your recruitment approaches and fostering a future-focused culture that gives each employee something to look forward to. That’s a lot to put into a single blog post — luckily we’ve already written quite a bit about it.
By offering the ability to withdraw earned but unpaid wages at any point during the pay period, DailyPay gives people a lifeline to settle the smaller weekly and monthly shortfalls. It’s these shortfalls, though, that prevent people from saving more so they can withstand larger instances of volatility.