Brady Walker

Content Strategist, Copy Editor, Copy Writer, Editor, Ghostwriter, Writer, Writer Manager

Taking Hollywood Storytelling Principles to Brands & Businesses

I turn data and facts into engaging, educational experiences for your customers and prospects. I specialize in long-form content (white papers, blog posts, ebooks) brand storytelling/voice development, naming hierarchies, and script writing.
Categories
Content Types
Article, Blog Post, Buyers Guide, Case Study, Ebook, Explainer Video, Guide, Infographic Copy, Product Description, Script, Website Copy, Whitepaper
More Information
University of New Orleans, B.A. Literature, minor in jazz studies
Brooklyn, New York|English
Publications

Published Content

30
A/B Tests Kill Your Bottom Line. Try Experimental Design
medium.comBlog Post
A/B Tests Kill Your Bottom Line. Try Experimental Design

Too many marketers turn to simplistic A/B experiments in an attempt to optimize across a vast population. If you consider a massive audience to be a single variable, you’re doing it wrong. If you consider two versions of a message as simply two variables, you don’t understand message design.

February, 8 2017
How to Dissect a Message for Better Testing
medium.comBlog Post
How to Dissect a Message for Better Testing

At Persado, we look at marketing messages the way one would a math problem. Each word or phrase is something that can be measured and scored. In other words, we’ve codified language in a way that a computer can read it as data.

March, 9 2017
How We Built the World’s Finest Cognitive Content Platform
towardsdatascience.comBlog Post
How We Built the World’s Finest Cognitive Content Platform

Artificial Intelligence is too easily thrown around these days. For all anyone understands about A.I., companies might as well describe themselves as Hoodoo Voodoo Marketing Solutions or Chaos Magick Search Engines. To make the underlying concepts of our technology accessible for everyone to understand, we’re opening the kimono so you can see HOW WE BUILT THE WORLD’S BEST A.I.-POWERED PLATFORM TO DESIGN CONTENT THAT RESONATES!

April, 28 2017
Zen and the Art of the Email Subject Line
medium.comBlog Post
Zen and the Art of the Email Subject Line

When considering anything as a marketing “best practice,” the foremost criteria must focus on creating value for your audience. The Subject Line is your opportunity to convince your reader that you're doing that.

April, 28 2017
Personae in Marketing: Once Useful, Woefully Outdated
medium.comBlog Post
Personae in Marketing: Once Useful, Woefully Outdated

Humans make most of their decisions about spending or affinity based on emotional state. So says Forrester CMO Victor Mulligan in an interview on Forrester’s CX Cast. Though emotional connection has always been important, his research shows that emotions are becoming even more central to success.

April, 28 2017
The Next Frontier: Visual Emotional Intelligence
medium.comBlog Post
The Next Frontier: Visual Emotional Intelligence

As Persado began expanding the emotional intelligence of more channels, one thing became clear: language isn’t the only dog in town. For social channels like Facebook and Twitter, and other advertising media like landing pages and display, imagery does a lot of heavy lifting. So we had to do some heavy lifting too.

April, 28 2017
You Need to Know These Two New Paradigms in Marketing
medium.comBlog Post
You Need to Know These Two New Paradigms in Marketing

No army of marketers is as nimble and fleet-footed as they need to be to ensure focused personalization across a range of hourly changing contexts. Enter the new paradigm in digital marketing: Content Intelligence.

April, 28 2017
Is Neuromarketing a Waste of Time and Money?
medium.comBlog Post
Is Neuromarketing a Waste of Time and Money?

If there is no neurological or physiological blueprint for emotional mapping, what can we use? According to Lisa Feldman Barrett, emotions can only be mapped onto culture by way of language.

May, 9 2017
Giving the Subway a Punch of Emotional Intelligence
persado.com
Giving the Subway a Punch of Emotional Intelligence
December, 12 2017
Subject Line Length: Size Doesn’t Matter
persado.com
Subject Line Length: Size Doesn’t Matter
December, 12 2017
Subject Line Length: Size Doesn’t Matter
persado.comBlog Post
Subject Line Length: Size Doesn’t Matter

You’ve been lied to about subject lines length. Again and again and again. We would love to believe it. We butter our bread with making subject lines better. Knowing an optimal length would only enhance our practice. But the truth is length doesn’t matter.

Giving the Subway a Punch of Emotional Intelligence
persado.comBlog Post
Giving the Subway a Punch of Emotional Intelligence

Our AI has been training for years, fueling up on thousands of digital marketing campaigns and billions of data points on how consumers respond to emotional language and other triggers. As New York City commuters, told countless times to “stand clear of the closing doors, please,” we thought we might apply some of these insights to improve MTA subway announcements.

DailyPay Announces Partnership with SMR Automotive
business.dailypay.com
DailyPay Announces Partnership with SMR Automotive
May, 14 2018
The Results Are In! Millennials & Generation Z LOVE DailyPay Emoji
business.dailypay.com
The Results Are In! Millennials & Generation Z LOVE DailyPay Emoji
June, 6 2018
DailyPay Announces Partnership with 21c Museum Hotels
business.dailypay.com
DailyPay Announces Partnership with 21c Museum Hotels
May, 14 2018
Employee Engagement Equals Customer Satisfaction
business.dailypay.comBlog Post
Employee Engagement Equals Customer Satisfaction

Customer satisfaction and employee engagement are intertwined issues that cannot be simplified as just a hiring issue. There are actually four employee engagement environments that you should start investing in, which will be a direct investment into customer satisfaction.

March, 20 2018
Invest in Your Bottom Line: Financial Wellness in the Workplace
business.dailypay.comBlog Post
Invest in Your Bottom Line: Financial Wellness in the Workplace

Profit & Loss is the bedrock of decision making in business. If your investments aren’t yielding desirable results, then you have to change your approach. This is exactly why Financial Wellness Programs in the workplace are essential. Your biggest investment is in your workforce, and by giving them the tools for financial fitness, you are directly boosting your bottom line.

April, 4 2018
The 8 Kinds of Absenteeism (and How to Fix Them)
business.dailypay.comBlog Post
The 8 Kinds of Absenteeism (and How to Fix Them)

Employee absenteeism isn’t cheap. According to a study done by Circadian, absenteeism among hourly workers costs $2,660 per employee per year. For companies employing 500 hourly workers, that amounts to $1,330,000 per year in direct absenteeism costs.

April, 18 2018
Getting to the Root of Employee Retention
business.dailypay.comBlog Post
Getting to the Root of Employee Retention

Hiring people is hard work, and it’s getting harder. The unemployment rate is extremely low (4.1%) and going down. This means it’s harder to find quality candidates. It also means that your job-market competitors will stop at nothing to get the best people they can—even if that means luring your employees.

April, 25 2018
What would make a Form W-4 invalid?
business.dailypay.comBlog Post
What would make a Form W-4 invalid?

Onboarding comes with its fair share of HR heavy lifting, which includes distributing and collecting W-4 forms and entering that information into your payroll system. But this simple act comes loaded with hazards that you should be aware of.

May, 2 2018
The Secret to Summer Hiring? Recruit for Retention
business.dailypay.comBlog Post
The Secret to Summer Hiring? Recruit for Retention

Summer is upon us, which means that seasonal hiring of hourly workers is kicking into full gear. But let us venture to say something that seems contradictory on its face. When hiring seasonal hourly employees, don’t approach it as a “summer fling.” Instead, recruit for retention.

May, 9 2018
Hiring Hourly Employees: Know Your Target with Talent Personas
business.dailypay.comBlog Post
Hiring Hourly Employees: Know Your Target with Talent Personas

Every job posting is a list of responsibilities and credentials, but for the purposes of hiring, consider going one layer deeper — build out a hiring persona for every position which will act as an additional filter telling you if you’re talking with the perfect puzzle piece to round out your work in progress.

May, 16 2018
Competitive Benefits for a Competitive Job Market
business.dailypay.comBlog Post
Competitive Benefits for a Competitive Job Market

If you want to attract top-tier talent and hold onto them, then offering competitive benefits that support overall happiness and well-being is an absolute must. Happy workers make for more successful companies. According to research, happy employees work 12% harder and take up to 10 times fewer sick days.

June, 6 2018
Be a Better Employer with an Employee Value Proposition
business.dailypay.comBlog Post
Be a Better Employer with an Employee Value Proposition

Our hiring philosophy is that you must recruit to retain. This requires two things: being strategic and creative in your recruitment approaches and fostering a future-focused culture that gives each employee something to look forward to. That’s a lot to put into a single blog post — luckily we’ve already written quite a bit about it.

May, 22 2018
How DailyPay Can Smooth Income and Expense Volatility
business.dailypay.comBlog Post
How DailyPay Can Smooth Income and Expense Volatility

By offering the ability to withdraw earned but unpaid wages at any point during the pay period, DailyPay gives people a lifeline to settle the smaller weekly and monthly shortfalls. It’s these shortfalls, though, that prevent people from saving more so they can withstand larger instances of volatility.

May, 30 2018
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