BreAnn Rumsch

Content Strategist, Copy Editor, Copywriter, Ghostwriter

Dynamic content creator and digital marketer

As a content creator, my passion lies in helping businesses express their brand in a way that builds a real connection with their target market. My goal is to develop content that drives positive action and engagement through clear and meaningful written messaging, along with crisp and creative visual messaging. My philosophy is that both messaging types are an investment in your business, and they are equally integral to your business's success. They work hand in hand, each building off of and reinforcing the other. I enjoy projects that demand a holistic approach and allow me to integrate both of these elements as well as collaborate with your creative team.
Categories
Content Types
Article, Blog Post, Website Copy, Product Description, Ad/Promotional Copy, Infographic Copy, Email Newsletter, Script, Product Video, Explainer Video, Social Copy, Graphic, Presentation
More Information
University of Minnesota-Twin Cities, Bachelor of Arts
Minneapolis, MN, USA|English
Publications
N/A

Video Content

4
facebook.com
General Video
Introduction Video for Minneapolis Angels

I wrote the script for this video to introduce the nonprofit to the market and generate donor and volunteer interest for the Love Box program.

vimeo.com
Video
Recruitment video for Bryce Jermain Salon

I wrote the script for and art directed this video. The goal was to attract new talent to join the team by demonstrating the salon's reputation, competitive highlights, and team culture.

December 2nd, 2015
youtube.com
Explainer Video
Video for Children's Publisher

I wrote this video script to help sales reps promote a new company imprint, Abdo Kids, and demonstrate the special features of the companion website, abodkids.com.

January 23rd, 2015
youtube.com
Explainer Video
Instant Access by ABDO

I wrote this video script to help promote and explain a new and improved way to access ebooks in the library.

January 23rd, 2015

Email Marketing

7
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Email Newsletter
Minneapolis Angels email header
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Email Newsletter
Email Newsletter Content for Bryce Jermain Salon

Part of a newsletter focused on spring trends and tips written to drive bookings and grow audience.

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Email Newsletter
Spring Essentials collage

visual component for newsletter

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Email Newsletter
Bryce Jermain Salon Partner Email

copy for a targeted email campaign

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Email Newsletter
How Are We Alike and Different?

design and copy for Cantata Learning

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Email Newsletter
Classic Fables in Rhythm & Rhyme

design and copy for Cantata Learning

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Email Newsletter
SLJ Targeted Email

Event Content

6
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Graphic
Event branding

branding I created for a Minneapolis Angels event called "First Night, Sleep Tight"

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Graphic
Event branding

more branding elements for "First Night, Sleep Tight"

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Social Card
Empowered to Connect Event

graphic to promote an upcoming educational event

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Website Copy
Event Page

top-of-page screen capture from Minneapolis Angels' event page

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Email Newsletter
Registration Link

event invite email

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Live Event
Conference Event

Invitation to VIP customers for after party. Gambling theme due to the conference taking place in Las Vegas.

Advertising

5
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Ad/Promotional Copy
Tagline for Bryce Jermain Salon

I wrote this tagline for the salon, which speaks to their philosophy and mission statement of enhancing one's natural beauty.

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Ad/Promotional Copy
Print Ad for Weddings

This print ad appeared in MPLS.ST.PAUL Magazine's supplement Weddings to advertise bridal services offered by the salon.

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Ad/Promotional Copy
Faces of Mpls.St.Paul 2016

Written for a special advertising section in MPLS.ST.PAUL Magazine, the feature focuses on the caliber of talent he employs and his vision for growth.

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Ad/Promotional Copy
Advertorial for School Library Journal

I ghostwrote this advertorial aimed at promoting the book series, Library Skills, as well as Cantata Learning's overall concept of using music to aid learning.

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Ad/Promotional Copy
Banner Ad

Abdo Kids tagline

Social Content

10
facebook.com
Ad/Promotional Copy
Cantata Learning
instagram.com
General Photo
Instagram story teaser

part of a series of images developed for Give To The Max Day 2018

facebook.com
National Social Work Month post

Social Post for Minneapolis Angels

facebook.com
Ad/Promotional Copy
Behind My Chair Campaign

part of a series of social posts for Bryce Jermain Salon featuring each of the stylists

facebook.com
Ad/Promotional Copy
Men's Services

post for Bryce Jermain Salon

facebook.com
Ad/Promotional Copy
You Matter

post for Minneapolis Angels

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Infographic
Foster Care Infographic

An infographic I put together for a local nonprofit, Minneapolis Angels, to help them raise awareness about the foster care crisis in Minnesota.

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Ad/Promotional Copy
Fall Sale
facebook.com
Social Copy
New Book Series

social post for Cantata Learning

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Ad/Promotional Copy
Emily Arrow teaser

Web Content

7
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Website Copy
Event Page

mid-page screen capture with registration link

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Website Copy
Web Page for Salon

One of the pages on the site brycejermainsalon.com that I wrote. This page is aimed at recruitment.

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Product Description
Web Page for Salon

Descriptions of the three high-end product lines the salon carries, for placement on their website.

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Website Copy
Slider Image for Children's Publisher

A slider image from a homepage sequence intended to promote each of Cantata Learning's new series.

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Ad/Promotional Copy
Headline writing for publisher
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Website Copy
Company Tagline

"Read Something Awesome" was a newly-adopted tagline I wrote. It ties to the "A" for ABDO and delivers an encouraging all-ages message of reading.

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Product Description
Product Description for Children's Publisher

I wrote this series summary to engage librarians and give them a taste for the books' tone and approach to the topic.

Sales Collateral

5
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Ad/Promotional Copy
Infographic for Children's Publisher

This infographic was developed as an ad for placement in an industry journal to promote the brand's application in educational makerspaces.

May 1st, 2018
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Buyers Guide
Sell Sheet Cover for Children's Publisher

This project served as a cover sheet for a sell sheet packet that sales reps would mail or leave behind with librarian customers.

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Direct Mail
Infographic for Teen Publisher Catalog

This is the Table of Contents for a product catalog I concepted and wrote. The catalog was for a new line of teen fiction.

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Buyers Guide
Sales Brochure for Children's Publisher

I wrote the copy for this publisher's catalog to introduce a new imprint for beginning readers.

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Direct Mail
ABDO catalog feat. REBRAND reveal
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