Brent Lantzy

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Technical Writer, Writer

Marketing Copywriter | Finance & Fintech | B2B Freelance Writer | Lead Gen, Lead Magnets, Emails, Landing Pages, Webpage & Blog Content

Emails & email series, lead generation content, lead magnets, landing pages, social media & blog posts, advertorials, press releases, special reports, e-books, educational/training content, and much more.

I'm a marketing copywriter with more than 8 years of experience writing for companies, and over 6 years of financial industry experience in commercial lending, credit analysis, and digital marketing.

I have successfully helped dozens of clients including S&T Bank, PA State Employees Credit Union, Auditchain, and Marqeta. I have created many effective landing pages, ads, email campaigns, blogs, and eBooks for my clients.

I've found in my work that the keys to successful marketing copy are:

1. a clear understanding of the audience (their pains, needs, and desires), and
2. guiding that audience through a convincing and conversational narrative that gets them to take action.

I'm happy to discuss any questions you might have about marketing writing, how I can adapt to your company's voice, or any other aspects of my approach.

Contact me now to see what I can do to help you!

* * *

► I'm easy to work with. I listen closely and need little oversight once pointed in the right direction.

► I take time at the start of our relationship to get to know your specific needs and your customers' pain points, and I'll deliver results-oriented copy that is exactly what you are looking for.

► Many projects can be turned around in 1-2 weeks – whatever your schedule, I'll work hard to accommodate.

► I'm always reading – which means I'm always up to date on the newest and best information when it comes to marketing financial services.

►I understand your customer. I have had a career of over 10 years in commercial banking, lending, and investments. Combine that with a lifetime of honing my writing skill and you get the best of both worlds – someone who knows the audience and how to tell a story that cuts through the complexities of financial jargon.

Expert writing targeted to your specific audience. High standards and a professional demeanor. Clear communication. A guaranteed commitment to deadlines. And, a trustworthy partner who is dedicated to solving your problems and delivering great value.
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Product Description, Case Study, Press Release, Ad/Promotional Copy, Direct Mail, Email Newsletter, Landing Page
More Information
Edinboro University of Pennsylvania, Bachelor of Science - Economics
Nanty-Glo, PA USA|English
Publications
N/A

Published Content

10
brentlantzy.com
Website Copy
[SEO/Lead Gen] Real Estate Content

This project involved updating the content on 12 different city pages for a company specializing in marketing medical real estate to new dental practices. The content needed to be engaging, persuasive, and optimized for local SEO in each market. The live website can be viewed here (I contributed all 12 of the local city pages). What the client had to say… “Spot on. This looks really good!” Nick, Eva Street Advisors

July 31st, 2019
brentlantzy.com
Website Copy
[Lead Gen] TDF Truvada Lawsuit

The success of this project depended upon creating unique content targeting a specific section of the population whose symptoms might make them prospects for attorneys filing class action suits. The website can be viewed at http://www.tdftruvadalawsuit.com. What the client had to say… “This is fantastic work! Awesome stuff, thanks for the quick turnaround!” Nick, Eva Street Advisors

July 31st, 2019
brentlantzy.com
Blog Post
[Blog] Iron Ore, Steel Sliding…

An approximately 500 word commodity analysis published at EarnForex.com, a forex and commodity investing news website. What the client had to say… “Great work, Brent.” Andriy, Earnforex

July 31st, 2019
brentlantzy.com
Ad/Promotional Copy
[Advertorial] How New Audit Tech will Change the Future of Accounting

This is an approximately 500 word advertorial for Auditchain meant to be used in blockchain news publications as a means of drawing attention to the revolutionary service being offered and the value and risk of not adopting this technology. What the client had to say… “This is good! Probably the biggest story in the crypto space…“ Jason, Auditchain

July 31st, 2019
brentlantzy.com
Ad/Promotional Copy
[Advertorial] How Digital Asset Exchanges Can Beat Regulation

This is an approximately 500 word advertorial for Auditchain meant to be used in blockchain news publications as a means of drawing attention to the revolutionary service being offered and the value and risk of not adopting this technology. What the client had to say… “This is good! Probably the biggest story in the crypto space…“ Jason, Auditchain

July 31st, 2019
brentlantzy.com
Ad/Promotional Copy
[Email] Lead Opt-in

This is one portion of a larger project I did to redevelop a CPA’s email content. In this portion, the goal was to funnel free content email signups into a free consultation. What the client had to say… “Brent is great to work with – very organized and perhaps the most important thing – he listens and he knows how to write and edit copy. The most important skill was writing copy using my voice. Brent was able to do that with ease. I would hire him again for future projects.“ Aimee, My Virtual CFO

July 31st, 2019
brentlantzy.com
Website Copy
[SEO/Lead Gen] FLSA 2019 Ultimate Guide

This project involved doing deep research into the Fair Labor Standards Act and the creation of over 7,000 words of unique SEO content with the intention of building long-term page rank in a competitive niche. What the client had to say… “The content Brent turned in was above and beyond what I expected. Would hire again.“ Nick, Eva Street Advisors

July 31st, 2019
brentlantzy.com
Ad/Promotional Copy
[Email] Increase Forex Profits With No-Risk Access To Professional Advisors

The first part of an email campaign to begin funneling prospects into a paid subscription service.

July 31st, 2019
brentlantzy.com
Landing Page
[Landing Page] Forex Trading System Book

A medium-length landing page in which I was able to capture the voice of the book author and generate excitement that helped him to achieve a 15.6% return from his list of email subscribers. What the client had to say… “Exactly what we needed…really effective.” Janice, Forex Unlimited

July 31st, 2019
brentlantzy.com
Blog Post
[Article] How to Avoid Paying PMI on Your Mortgage

An approximately 1,000 word blog post aimed at an audience of potential mortgage borrowers for a mortgage lead generation company blog.

July 31st, 2019
© ClearVoice, Inc.