Brett Wharton

Content Strategist, Copywriter, Ghostwriter, Graphic Designer, Videographer, Writer, Managing Editor

Content Manger at Deliberate Directions

I have a decade of experience creating compelling content to connect companies with customers. (Tongue twister?) I've worked directly with manufacturing companies, university programs, app companies, and business consultants. Through agencies, I've also created content for brands including Aflac, Betty Crocker, Google, IBM, Nationwide Insurance, Sherwin Williams, Skittles, SoBe, State Farm, and Wrigley.

Today I spend most of my time writing Success Guides for Deliberate Directions. You can view these at

I'm available for freelance opportunities. You can get in touch with me by contacting
Content Types
Article, Blog Post, Website Copy, Interview, Graphic, Email Newsletter, Guide, Infographic, Motion Graphic, Animation, Script, Headshot, General Photo, Corporate Video, Product Video, Explainer Video, Landing Page, Checklist
More Information
Boise State University, Marketing
Boise State University, Business Administration
Boise, ID, USA|English

Published Content

8-Step Hiring Process - Deliberate Directions

I wrote this article and produced a video based on it in order to show Deliberate Directions followers step-by-step how they can hire and onboard a new employee. Allison Dunn uses this to supplement her coaching sessions by providing her clients guidance on this important part of running a business.

February 23rd, 2019
How to Target Awesome Customers - Deliberate Directions

I wrote this article to show Deliberate Directions readers how they could systematically focus more of their time and energy on "A" customers. The formula this article presents can be applied to almost any company to increase profitability, employee satisfaction, and customer satisfaction.

January 12th, 2019
How to Market Your Business Online: 10 Affordable Courses - Deliberate Directions

I wrote this article to show Deliberate Directions readers a variety of affordable courses they could take to learn about online marketing.

June 1st, 2019
Grow Your Email List with Lead Magnets - Deliberate Directions

This in-depth guide answers the top 10 questions people have about lead magnets... everything from "what is a lead magnet?" to "how do I fix a lead magnet that attracts subscribers but not buyers?" Based on data and experience, I believe that one of the most effective ways to market a business is through email and one of the most effective ways to build an email list is through lead magnets. I loved sharing my knowledge about this topic with Deliberate Directions readers.

July 5th, 2019
Buyers Guide
9 Recurring Revenue Business Models - Deliberate Directions

My client and I both greatly respect John Warrillow's books "Built to Sell" and "The Automatic Customer." I wrote this article to summarize his key ideas and extend them into a guide format. This guide makes it easy for Deliberate Directions readers to identify which recurring revenue business model would best suit their business and then take action to pivot toward that model.

February 18th, 2019
10 Biggest Mistakes Entrepreneurs Make - Deliberate Directions

I crafted this article based on a radio show guest appearance by business coach Allison Dunn. I summarized the main points that Allison made during her guest appearance in order to make this information easily accessible to our online audience.

April 9th, 2019
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